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Video Search To Use Internal Content

Today the WSJ profiles a number of video search engines that actually seem to be getting smarter. Instead of relying on external meta data to determine the content of a clip, these engines are looking to data internal to the clip itself—including dialogue and people (or characters) appearing in the clip. And yep, one day YouTube might not be the #1 video search engine (although they may still be the #1 video hosting site).

Searching for Video Relevance

Google has started integrating audio indexing or "GAudi" (Google Audio Indexing) into video search. The company hopes to eventually apply it to all YouTube videos, but so far it is only limited to a narrow selection. The experiment began as an iGoogle gadget for political videos, but has now become a Google Labs project, though it is still only being applied to the "Politicians" channel of YouTube.