As a marketer, don’t you love it when someone in finance or operations (or even a neighbor) asks, “What is it you do again?”

The marketplace has changed. This we know. What people may not know is today, a strong link between sales and marketing is essential to the very survival of any organization.

For some businesses, it’s almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it’s the way of the future.

Several vendors are readying products to help enterprises turn WLANs into managed networks.

Times are tough. Business is sluggish. Blame world politics, corporate debacles or a general lack of consumer confidence. Whatever is driving this lull, it’s causing the people who would normally be fueling the economy (and our businesses) to sit on their wallets.

If running away to Margaritaville isn’t an option, here are some productive and inexpensive ways to spruce up your enterprise and gradually get those wheels of commerce grinding again: