"Yahoo worked very closely with Gap to help it refine the idea and then provided all the services in terms of building [the site] out and hosting it," said Conn Fishburn, director of social media strategy for Yahoo.

The site will feature video greetings by celebrities from Gap’s holiday ad campaign, including Amy Poehler, Will Arnett, Angie Harmon Sehorn, James Sehorn, and James Marsden. Users will be able to vote for their favorite greetings. Winners will receive a limited edition Vespa LX50 scooter. Offline, a GapTidings mobile film studio will travel around New York City to record greetings.

Users will be able to download Gap holiday email signatures, desktop wallpaper and create a widget with a video for MySpace or Facebook pages. The site will include Yahoo’s photo sharing site, Flickr, which will feature photos from the mobile film studio.

"We really believe that marketing is a holistic practice," Fishburn said. "It’s not just about online versus offline, but really blending the two together in a seamless way."

“The search-engine giant will move an undisclosed number of employees to the building at 901 Cherry Ave. later this year or early 2008,” according to what Google spokeswoman Sunny Gettinger told The Examiner.  Along with the number of people, the amount of square footage remains unknown.

We’re fairly certain of what the building will be used for, however; San Bruno already plays home to YouTube, and “[d]epending on market trends, the newly rented space will likely be home to YouTube,” Gettinger said.  Since Google’s not shy about leasing real estate, the move probably relates more to YouTube’s ongoing growth than any particular plans for expansion.

Here’s a tidbit for you Gap fans, as well: online video, search, and/or or generally poor business hasn’t squeezed out the clothing retailer.  “We own and lease a lot of property in and around the Bay Area,” said Gap Inc. spokesman Greg Rossiter.  “Deciding to lease or sell property is something we do all the time.  It happens for a variety of reasons.”

And so does Google’s growth.  The Examiner article notes, “this may not be Google’s last move on the Peninsula as the company looks to make further inroads in the area.”

The Pew Internet Project’s February 2007 survey, found that 47 percent of American adults have broadband at home and that is almost double the 24 percent penetration level of three years earlier.

Home broadband penetration is on track to reach 50 percent this year according to Pew.

There are two large segments of the population who do not have broadband, those who are not Internet users and those who have dial-up connections. Around 29 percent of Americans do not use the Internet and 15 percent have dial-up access from home.

The median age of the non-Internet user is 59, and 25 percent say they have household incomes under 20,000 per year.

Many in this group have little or no interest in information technology.

In surveys conducted in 2002,2004, and 2006 40 percent of dial-up users said they wanted to switch to broadband, which means 60 percent were okay with using dial-up.

The 40- 60 ratio has been steady even as broadband penetration tripled, which means some dial-up users change their minds.

In 2004 the Pew Internet Project found that 15 percent of dial-up users did not have broadband available where they lived and for rural Americans the number was 27 percent.

The Pew report says that even closing the broadband gap in rural areas would not do much for the U.S. global broadband rankings.

"Assuming most of the gap is concentrated in rural areas and that closing the gap would bring rural broadband penetration in line with the national average, America’s home broadband penetration would rise by only 3 percentage points. That will not vault the U.S. to the top of OECD’s rankings."

Pew does offer a solution to the broadband gap, "To reach the underserved, policymakers might consider more aggressive and targeted outreach efforts that educate hard-to-reach populations about the benefits of online connectivity."

It is a line of thinking that necessitates doing what is optimal: when to balance user experience with "bot experience" to create a site that will harvest any legitimate traffic without detriment to conversions, or without venturing into areas beyond the given risk threshhold for the project.

Technology and marketing were formerly unique disciplines with very different types of people. SEO’s are the folks in between. In my mind, the reason SEO goes well beyond just search marketing into most areas of business is because search engine marketing IMPACTS many of the decisions that are made in a business. Marketing, infrastructure, customer relations, analytics, accounting, human resources can all directly impact search marketing and vice versa. SEO has become more and more of a strategic vision as top rankings become more competitive, and more valuable. SEO is in large part the communication gap between marketing and IT, combined with top level executive strategy (The only good SEO’s that leave the field at this point, do so to become CEO’s – visual illustration).

This is intended to be an "advanced beginner’s guide" – which is a bit of a paradox, but the idea is that even the most proficient of SEO’s often revisit the basics, and that execution on simple solutions can be very elegant and effective. It will also help to cover many of the things that all too often get overlooked. Executing on basics is the most advanced play in the search engine marketing game. A little secret I’ll let you in on – Even the "SEO Pros" go back to basics – content and links. They’re only pros because these two critical elements have become second nature, and nearly every waking thought is based around how to create mo’ betta content, or get some new links in creative ways.

Even if you understand every single technique available – no matter what play you call – you still have to block and tackle to reach the endzone and score your top rankings. The most proficient SEO’s realize that search ranking, branding, marketing strategy, conversions, and postive conversations consist of two major elements – CONTENT and LINKS.

Content

User Experience and content organization

The user experience should be concise, and simple. Simple is elegant. You can have multitudes of functionality locked within a extremely simple streamlined interface. Read Don’t make me think, and the Big Red Fez.

Key tips with site architecture:

1. User architecture and bot architecture don’t need to be identical. A bot will determine the heirarchy of a site through it’s link structure. A user will determine the heirarchy of a site through the placement of the main navigational elements.

2. Search engines are becoming extremely proficient at incorporating semantics into link structure. Keeping a site sectioned into themes is extremely important. The importance of internal anchor text to this factor is rarely over-rated.

3. Internal search is incredible for gathering data on your site.

Resources for understanding information architecture, and balancing the user experience with the bot experience:

• User expectations for common ecommerce elements
• Search engine theme pyramids

Content Creation

Keyword based content

Creating content specifically to rank for keywords. This is a borderline practice, depending on the intelligence level of the content. A thousand monkeys with a thousand typewriters could lookup and change content based on a set of words.

User generated content

The beauty of web 2.0 – people decide to connect together to do something. Whether it’s worthwhile or otherwise, two heads are very often better than one, and conversation is the backbone of the web.

How to content

Everyone loves to know how to do something. I really wish I could download things like "how to do your own plumbing", and be able to figure it out. Someday, perhaps a well optimized and informative video will be able to do that.**

**after publishing Rob pointed me to these installation resources on Vintage Bath and Tub (who have some cool clawfoot tubs) – great examples of howto content

Blog content

Write what you know. Talk about a relevant, cohesive topic.

Linkbait content

Make a GREAT idea even better. Be remarkable.

Commodity content

Sometimes cheap content is better than no content. Don’t be lazy.

Content Resources:

• 10 Web Tools to Help Generate Blog Content Ideas
• Adding content pages – 78 possible topics – Jim
• Can your content pass a hand check – Martinibuster_
• Content Planning for Search Engine Optimization – SEO by the SEA
• Content to create links – SEW
• Read Copyblogger through twice
• Directory of Government RSS Feeds _ Threadwatch.org
• Fifty (50!) Tools which can help you in Writing – lifehack.org
• Search’s Long Tail
• The Long Tail_ SEO Tips
• When Unique Content Is Not “Unique” – Sugarrae
• Finding Hidden Content – Content idea – RogerD’s notebook
• Editing Press Releases
• Writers’ Block_ Breaking Out With Ten Simple Ideas

WebmasterWorld Supporter’s forum:

• 63 Questions to Ask Prior to Building a Content Site
• Content creation What do you know about writing for the web
• Providing Decent Content vs Providing Crap Content

Content Structure:

Duplicate content thinking

LINKS

The "Bot Experience"

"Create a site with your users in mind" has become an oft-quoted mantra of search engine representives when asked about how to rank better in search engines. While the logic is sound, it is also somewhat incomplete. The "experience" that a bot has when visiting your site will often determine the initial experience that a user has with your site as well. Controlling where the bot enters the site, and how the bot "sees" the site is of paramount importance to determining how users will find and navigate through your site.

Information architecture is one of the most overlooked areas of good search marketing. Mainly because it is one of the most difficult areas to retrofit on a site, and it’s extremely difficult for consultants to demonstrate the value to justify the workload needed to overhaul a site.

Link Development

Old is good – Old sites are trusted. Trustrank is a part of the game, and if you don’t believe it you’ve been sleeping. There is no sandbox, there is only the trustbox, and the trustbox emphasizes old, aged links that are on trusted domains that are relevant to your targeted query.

Link equity is the new brand building. Perhaps I’m a bit wrong – link equity, strategy, and development is the new brand building. Brand building and link building should coexist peacefully. Those folks out there that you’re paying $10 – $20 per hour for link building, are building your brand for the future. Why? because a brand is only a google search away these days. If I want to know how strong McDonald’s brand is – I do a google search. Perhaps I’m ahead of the curve, but even Joe sixpack isn’t that far behind me. He knows that google is a verb, and he’ll soon figure out how to change his default search application from windows live to yahoo or google. New brands don’t underestimate the intelligence of their consumers. Default search doens’t "WOW" anyone. Relevance, and information quality does.

Types of links and how to get them. Learn what they are, and how they apply to you. 12 types of links and how to get them.

Article link development

Write articles – submit to various sites based on automation for quantity or personal contacts for quality.

Press link development

Write articles – see above.

Partner link development

Network at conferences, through IM, or email, and make nice with friends.

Affiliate link development

Start an affiliate program with a service that is in the know. Redirect appropriate pages.

Paid link development

Buy text links on relevant sites

Viral link development

This one is probably among the toughest because it is becoming increasingly difficult to do something remarkable that people talk about.

Try learning what linkbaiting means.

Directory link development

Proceed with caution – you don’t need many.

Reciprocal link development

See above.

Link Development Resources:

• Graywolf’s Linkbuilding roundup on TW
• 10 steps to getting links to your site from M$ employee
• 101 Ways to Build Link Popularity in 2006 _ SEO Book.com
• 131 (Legitimate) Link Building Strategies
• A Few Quick Link Building Tips – Jason Hendricks
• Advice_ Increase Email Response Rate _ Justilien.com
• All links are paid – More No-Follow Fallout
• Are You Guilty of Stinkin’ Linkin’ Thinkin’_
• 7 Even More Effective Ways to Build Links SEO Black Hat
• Building an outsourced team of link builders
• Buying Links – O’Reilly In Debate Over Link Selling
• CSS Redesign list – How-to increase your links through a redesign
• Delegating Link Development_ Outsource or In-house_
• Determining the Value of Links from Link Renting
• Does Your Site Have Link Building Potential
• Doing SEO in a Vacuum – natural link development
• Email is Still the Key to a Successful Link Building Campaign – seomoz
• Filthy Linking Rich by Mike Grehan
• Finding Most Relevant Powerful Page for Link from Jim
• Getting Links 1 of 5 – Neil ACSEO
• Google s New Link Filter
• How to Request Links From Picky Sites – mm – seomoz
• Increase Your Link Request Conversion – Don’t Do This!
• Interview of Patrick Gavin
• Jump-start Your Link Building (without Getting Sandboxed) by Andy Hagans
• Link Building 101 – SEW
• Link Building for Blogs Online Marketing Blog
• Link Building Guide – jim westergren
• Link Building Services – How much $$ per link_
• Link Building Strategies – Who To Link To
• Link Building Wiki – Main – Link Building Wiki
• link building with affiliate programs — does it work_
• Link Building with Landing Pages_ a basic guide
• Link Popularity and Link Building Basics-Linking101.com
• LinkHounds – Great Link Building Tips & Link Popularity Tools
• Linking Strategies that work in 2005
• Linking Strategies, items 1 to 50
• List of Searches for Link-Popularity Building
• Natural Backlinks – Getting backlinks without even asking. – Jim Boykin
• Natural link paterns – How “Internet Phenomenon” Gain Links Over Time
• Recommendations on Content to Attract Links
  Secrets from Debra M
• SEOmoz – Unconventional Link-Building Ideas
• SEOmoz Blog _ 5 Rare & Valuable Link BuildingTactics
• SEOmoz Blog _ Long List of Link Searches
• SEOmoz Blog _ What a Good Link Request E-Mail Looks Like
• Seth’s Blog_ What makes an idea viral_
• The Link Building Knowledge Base by Andy Hagans @ www.linkbuilding.info
• Threads of the Web – Linking for Success
• Threadwatch to Build Killer Link Analysis Tool

Linkbaiting

• 21 KEYS TO LINK BAIT SUCCESS
• Blogger Relations 101 – Lee – How to pitch a blogger
• How to Attract Links and Increase Web Traffic The Ultimate Guide
• I Just Hired A Billion Linkbuilders _ Scoreboard
• Link Bait – jim westergren
• Linkbaiting or Link Baiting Strategies – Aaron Wall
• Linkbaiting or Link Baiting
• Linking The Unlinkable_ When Digg Won’t Work
• Viral Marketing With Blogs _ Copyblogger
• What is Linkbait

Webmasterworld Link Development Threads

• Bad Webmaster – No Donut for You!
• Basic Link Dev Strategies
• Buying text links
• Confessions of a Link Building Casanova
• Explaining to Clients How to Get Links
• How can I get inbound links
• How much to quote for link building_
• It’s time to get some new links!
• Link Development in the Blogosphere
• Link Development Persona_ Male Versus Female
• Link Development Post Toolbar PR
• Link Development Strategies In the Age of Sandbox
• Link Development vs. Traffic Development and Staying with the Times
• Link Strategies To Build Presence and Gain Exposure
• New Link Spamming Technique
• Promoting deep linking
• Quality Content as Passive Link Development
• Research your Competition
• The Art Of Persuasion in Link Exhange Requests
• The Dark Side of Exchanging Reciprocal Links
• Buying Links – ‘Staying under the Radar’

Supporter’s Forum (worth every penny of membership)

• How many new links per month to be on the safe side
• Things to watch out for when outsourcing link development
• Tips For Attaining One Way Inbound Links
• If I was a search engine, part 1…
• "Triangular" link exchange
• Brainstorm On How To Get One Way I.B. Links
• Employing Link hunters
• Hints from Search Engine Engineers about Links
• Link Patterns
• The text link market
• They Handy Dandy [Sponsoredy] Linky Getting Guidy
• Paid Links – Is it time to take it seriously_
• Part 2 Explaining to Clients How to Get Links

Welcome to the Rabbit Hole Alice – Resources for those figuring out what SEO really is.

You can take the blue pill or the red pill. The blue pill will take you back to your cozy desk job coding for the man, and the red pill might lead you to insomnia induced by ideas of how to turn your startup into a real company using only your laptop combined with some technical and marketing skills, and a realistic gameplan to pull it off. Or you might end up going from self employed to unemployed real quickly.

The first converstation I have with folks generally consists of them asking some questions about what SEO is. If they are REALLY interested, and get beyond thinking about the fact that I tell them meta tags generally don’t matter much, I would guess it feels a bit like Alice falling down the rabbit hole. I am still overwhelmed with information overload on a daily basis, and this is after over about 6 years of studying and experimenting with SEO techniques on a daily basis. I think the information overload stems from having so many opportunities to apply the information, as well as trying to keep up and evolve process with emerging opportunities. Digesting, managing, and even thriving on the information overload is extremely important in a business built on timely, relevant information.

Here’s where to start with your SEO Training if you’d prefer the red pill:

• SEO Glossary
• SEO Beginner’s Guide
• Google hot topics (Tedster is truly amazing)
• Search Engine Ranking Factors V.2
• SEO Tools
• SEO Tools 2
• SEO Manifesto
• Jim Boykin’s best posts

If that’s not enough, check out Lee’s list of SEO/SEM blogs, or Search through them. 

More resources on site strategy: 18 questions your CEO forgot to ask when building your website

Practice your blocking and tackling every day. Read these long enough, focus on refining tactics, and experimentation, and you’ll always have a team to play for; your clients, vendors, employer, or partners will be dumping the gatorade all over you for being the one that "made it rain".

What resources do you use for your SEO Playbook or your SEO blocking and tackling?

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In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit model where companies could sign on to create products that they would sell for profit that became part of a line of items furthering the Red brand and donate a portion of profits to The Global Fund.  

According to Cordua, campaign partners include Gap, Motorola, Converse, Emporio Armani, Apple and American Express (in the UK Only).  The most iconic of partner marketing to date in the US has probably been The Gap, which has featured print ads of T-shirts with such catchy phrases as “Empowe(RED)” and “Admi(Red)” and my personal favourite: Desi(RED) …which will certainly become the T-shirt of choice for all those Desis out there.

 Yet as Piers and PSFK highlighted, among others – the model may not be effective in leveraging what is presumably a huge marketing spend(perhaps hundreds of millions of dollars) for companies like Apple, Motorola and Gap on their (Red) products.  As the counter argument says, wouldn’t it have just been better for all these brands to donate funds directly to the Global Fund instead of launching the Red campaign?  I even got an email earlier this week from Ben over at WPIWeb pointing to a site they helped put together called BuyLessCrap.org which issues a challenge to folks to donate directly to The Global Fund(and other charities) rather than giving their money to companies who will pocket some profit and only hand over the difference.  These are admirable efforts and anything to spark a debate about the level of assistance the Western world is providing to stop the Aids epidemic is good news, in my opinion. 

 At the end of the day, I think where you stand on this comes down to who you think the Product Red campaign is targeted at.  As anyone who has done significant social marketing will tell you, it’s not that difficult to get civic minded people or issue advocates to care about a cause and act to donate or contribute to events.  These are the small group of people that do much good in the world.  The real challenge is getting the person who would never ordinarily think about donating to charity to think about it in a different way.  My view on Product Red is that this is who it targets.  Whether they manage to donate $11 million dollars or $100 million, I think what the brand represents could ultimately be a good thing.  Weaving social marketing and issues into the decidedly profit centered worlds of retail, consumer electronics, and fashion is a new idea and many people won’t agree with the business model, rightly pointing out that we could do so much more good buy simply giving the money to charity directly.  The real issue is that there is a significant percentage of people in the world that just won’t be part of something like this either because they don’t know about it, or are not inclined to participate.  If Product Red can get some of those people involved and raise money in the process – I think it has to be considered a success. 

As a follow up, I’m tagging Nedra, Craig and Alison to talk about this – as I’d love to hear thoughts about it from the real experts …

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So why do I use instant messaging to talk to colleagues and contacts? Well… because it’s instant.

Consequently, when I saw an AOL poll touting that instant messaging is more popular among the teen and young adult ranks of Internet users, I was hardly surprised. In fact, our own Jason Lee Miller touted similar findings almost a year ago resulting from a similar study.

Think about it; the color of the sky, the presence and impact of gravity, Elton John’s sexual orientation… some things you just know without having to be told, right?

I thought so, until I ran across a blog post Toni Carr, SEO enthusiast and mother, bemoaning the ever-growing generational messaging gap:

So perhaps the perceived gap isn’t as obvious to those on the other side of it as I had originally suspected.

Nevertheless, this is just another wrinkle in the scheme of the habitual behavior that contextual marketers are going to have to pay close attention to in developing advertising campaigns geared toward a multi-generational online audience.

Let’s take a fictional company, Ithilien Productions, and examine a scenario in which information pulled from these studies can be framed with some amount of relevancy.

As an up and coming independent film studio, Ithilien has worked hard to secure the best and brightest of rising thespian talent, and as a result has produced two films this year that were critically acclaimed at the Cannes and Sundance film festivals. Subsequently, major motion picture distribution looms on the horizon.

Girls Night Out is a cautionary tale of teen female angst and depression laden with satirical views of body image, emotional instability, and parental misguidance. The second release, The Crying Tree, documents the life of two strangers who find themselves inexorably connected by a series of events that take place in a small Midwestern town.

So, understanding the importance of relevancy, Ithilien chooses to place ads for Girls Night Out with AOL Instant Messenger, Yahoo Messenger, and MSN Messenger, while running spots for The Crying Tree in pages associated with Yahoo! Mail and MSN Hotmail, marketing the youthful movie to the teens, and the mature film to the older adult crowd.

Welcome to the new world of contextual advertising.

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Joe is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

…This is interesting, and it addresses real concerns — in a brief conversation recently triggered by my post, a CSC CTO said to me that one of his biggest concerns is the potential for silos of information that are (but shouldn’t be) isolated from one another. In other words, he’s just as concerned about there being useful information in some blog or wiki, that some Enterprise 1.0 user needs but can’t get access to, as the other way around. The BEA software looks to be aimed at solving the Enterprise 1.0 –>> Enterprise 2.0 gap, and not the other way around. Nevertheless, it is interesting to see that people are thinking about this.

Fear not, Mark. We’re trying to get it right this time.

No Enterprise 2.0 company in their right mind would want to be an island, no matter the paradise. Most of us began working on interop even when our own apps were half-baked. RSS, Atom and other ad hoc standards proliferated.

But while we make an effort to work with existing enterprise architecture (e.g. Socialpoint), we’ll stay on the side of the web. Because the web as a platform compounds innovation that eventually makes itself into legacy architecture. Just look at the amount of enterprise applications leveraging RSS and Ajax. This morning I came across a funny way to describe this, in an intro to a new book about REST:

There are lots of books about Big Web Services: complex distributed-object systems that reproduce the mechanics of method calls over HTTP. The problem is 1) these systems are way too big for what they do, and 2) they’re on the web but they aren’t of the web. They don’t use any of the web’s features, or interact with anything else on the web. They just use HTTP as a transport protocol. They could just as easily run over TCP and get better performance.

These un-weblike systems were able to take the name “Web Services” away from the competition because the competition is… the web. Just writing programs that interact with the web. Sounds pretty sketchy! The web may be all right as a platform for serving movies, or selling books, or trading stocks, or democratizing publishing, or coordinating huge volunteer projects, or searching much of the information currently in existence, but there’s no way it’s up to the task of managing Accounts Payable! For that you need… Web Services!

As Big Web Services gathered steam, the pro-web forces rallied behind the banner of REST: a name for the design philosophy that made the human-visible web so successful. They preached simplicity, addressability, statelessness and the uniform interface of HTTP. They also got into lots of heated arguments about what REST really meant.

Some organizations created services that claimed to be RESTful, and others critiqued those services and said they weren’t RESTful really, and is “RESTful” even a word? Meanwhile the world’s programmers started finding options in their IDEs that generated code for Big Web Service clients and servers, so they wouldn’t have to do so much programming.

…”Speaking of Ajax, did you know that an Ajax application is basically a REST web service client that runs in your web browser?”

It should be noted we are also plugging the gaps that Enterprise 1.0 missed. As an aside in the Shameless Plug department, Socialtext 2.0 was released as Open Source on Sourceforge this weekend, and as you tinker, here is the REST documentation.

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Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.

Congrats again to all the award recipients and a thank you too. The winning case studies will help support and advance the society’s research efforts next year – and I can’t emphasize the importance of that enough.

I’ve said this before and I’ll say it again, I think there’s a lot of noise in the PR industry right now, especially as it relates to social media. What we lack, however, is a healthy stable of case studies and best practices that we can model and build on. I think what the SNCR is doing, along with related efforts by groups like WOMMA, Social Media Club and even the Third Thursday meetup network will, in their own ways, help fill this knowledge gap.

We need to push industry thinking forward, but I don’t think that can really happen until we have a foundation of shared experiences (and less rhetoric) to build from.

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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

Visit Media Guerrilla …

Just in time for the Podcast and Portable Media Expo, Kiptronic teamed up with Akamai Technologies, employing Akamai’s global EdgePlatform to accelerate its audio and distribution power.

That means better targeting and wider reach for podcasters and vloggers under Kiptronic’s wing. The primary model for Kiptronic is to connect the progenitors of this new medium with sponsors and advertisers. The terms are between them, Kiptronic just helps make the connection.

We are going to hear more about companies like Kiptronic as niche marketing becomes more and more important on the Web. It’s not “bladdercasting,” as the detractors of mass media like to call it. It’s finding select audiences the means and will to buy things that are relevant to them – even if that means the audience is smaller. It was that small percentage you were targeting through search engine marketing anyway, right?

“Entrepreneurs and enterprises alike should view podcasting as a simple and efficient way to gather and distribute tacit knowledge,” said Dana Gardner, principal analyst of Interarbor Solutions and producer of BriefingsDirect podcasts,” one which can also provide a platform for highly targeted advertising. I expect podcasting — and the services that support it — to grow at three times the annual pace of Internet advertising in general through 2008.”

“As podcasting migrates from hobby to new business model, podcasts will become an efficient and cost effective way to monetize existing content and communicate broadly to key audiences. When advertisers are involved, a reliable podcast download is even more critical,” said Brad Rinklin, vice president of marketing at Akamai.

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Participating in this conversation were the always insightful David Parmet and Josh Hallett, it was a good talk and we touched on some good stuff, but we’ll need to regroup again in the near future to go deeper on a few things, maybe as an extension of our Syndicate panel…..

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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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