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Google’s Online Marketing Challenge

Google’s Online Marketing Challenge

By Janet Meiners December 17, 2007

Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).

My Facebook Vista Sidebar Gadget
By · October 25, 2007

With Microsoft buying a portion of Facebook, it’s only appropriate that tonight’s Windows Vista Sidebar Gadget is a Facebook one.

Social Media
Marketers Should Be Terrified By This!
By · September 25, 2007
A panel of young adults moderated by Guy Kawasaki which should be very interesting to marketers and anyone in the mobile business.

Business
Google Gadget Ads All About The Experience
By · September 20, 2007

A Google spokesperson provided a few more details about Gadget Ads, the widgety rich media ad platform the search advertising company recently debuted.

Search
Senate Prepares Grill For Google
By · September 20, 2007 · 1 Comment

Google’s proposed purchase of DoubleClick has drawn the scrutiny of privacy advocates, the Federal Trade Commission, and now a Senate Judiciary subcommittee.

Search
Google Gadget Ads Rolling Out
By · September 19, 2007

Today Google is announcing the wider availability of Google Gadgets in ad format, something that has been in testing for months. Several advertisers are cited as happy beta partners, including Intel, Six Flags, and a fizzy beverage company.

Search
Go Go Google Gadget Ads
By · September 19, 2007

A new interactive ad format has entered the world of widgets with Google’s release of Gadget Ads, touted as ‘Websites within Websites’.

Search
Noteworthy Videos
Hitwise Launches New Widget
By · August 14, 2007

Online intelligent service Hitwise has launched a new Hitwise Widget that will highlight online usage trends from Hitwise To Go.

Business
Keyword Research, Competitive Analysis Google Gadget
By · August 10, 2007
I put my favorite keyword research tools and competitive research tools in a Google Gadget. Thanks to Jay at Widget Waker for making the original version with a sweet design, which I hacked up a bit to add a few more tools at the last minute.

If you use the iGoogle homepage you can add the tool to your homepage by selecting add by URL and then submitting this URL:
http://tools.seobook.com/google-gadgets/keywords.xml

Search
In The Newsletter
Google Offers Investments For Gadgeteers
By · June 28, 2007

A new program called Google Gadget Ventures, launched by the search advertising company, will hand out grants and seed investments to worthy gadget writers.

AOL Previews Mail Gadget
By · May 18, 2007

AOL is launching a preview of their "AOL Social Mail Gadget" which was created using Microsoft Silverlight technology.

How Long Until Search Engines are the Biggest Affiliates
By · May 17, 2007 · 1
Google Tests Gadget Ads
By · May 7, 2007
Google is testing a program to put ads in Google Gadgets on websites. The Gadget would basically be a non-traditional ad unit, one with interactive parts as opposed to a pitch and a link.

Google Personalized Homepage Gets A Name: iGoogle
By · May 1, 2007
Google has finally given its personalized homepage a name, calling it what many people had suspected the name was all along: iGoogle. Google had a whole Personalization Workshop in Mountain View yesterday, and Google Blogoscoped had someone on the scene for the whole thing.

Some details:

CallWave Teams Up With Google Desktop
By · April 5, 2007

Google and CallWave have partnered to provide a text-messaging gadget for Google Desktop users. With the utility, users will be able to send text messages to any cell phone, while choosing to receive them either as an e-mail message or have them sent directly to their handset.

The service is currently still in beta, and allows subscribers to send unlimited text messages throughout the United States and Canada.

Google Talk Pops Out New Features
By · April 4, 2007

Google has updated their Google Talk Gadget with some new features. In Google Talk, blog post software engineer Scott Ludwig details the latest updates.

 In order to make Google Talk more accessible they have added a pop- out feature for the Google Talk Gadget that will appear in a separate window. If you are on your Google Personalized Homepage, there is a link inside the gadget that lets users pop it out.

Google Gadget Stats
By · March 27, 2007
Niall Kennedy did earlier this month an exhaustive analysis of Google Gadgets, coming out with a lot of graphs, facts and figures that would make your head spin. If you’re a geek for infoporn, you’ll love his post on it.

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