All Posts Tagged Tag: ‘gadges’

RIM’s Risky Bet With BBM For Non-BlackBerry Devices

Research in Motion (RIM) is planning to make its popular BlackBerry Messenger (BBM) available on Android and iOS platforms. What’s RIM thinking, and how will a cross-platform BBM impact your enterprise? BBM offers immediate gratification and exclusivity While RIM made a name for itself through its email support, today’s users are much more inclined towards the instant gratification that SMS …

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