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functionalism Articles

Web Analytics and Functionalism: Say Au Revoir

In an earlier post (http://semphonic.blogs.com/semangel/2006/09/store_planning_.html) I talked about how there are lots of lessons to be learned from traditional retail – lessons in navigation, store layout and merchandising.

Benchmarking, Web Analytics and Functionalism

I had a comment/question yesterday that I thought raised an essential question about Functionalism, web analytics and how to think about them.

Navigation Functionalism and Web Analytics

Every shopping experience is framed by a specific set of navigational elements. This is as true in traditional retail as it is on the web.

Mis-Understanding Functionalism

I recently came across Matt Jabobs’ blog on Functionalism and I figured it was worth taking time out from my ongoing series to comment on it since I think it shows (unintentionally) just how much better Functional Analysis is than the schemes that preceeded it.

Functionalism and Web Analytics: KPI Stew

(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).

Functionalism and Web Analytics: The Basics

This is the second part in a series on Functionalism and Web Analytics.

Functionalism and Web Analytics

(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).

SEMPhonic – New White paper on Functionalism

SEMPhonic has recently released a whitepaper on Functionalism. It basically gives everyone a new paradigm to look at when analyzing websites and determining the metrics that matter.