An anonymous WebProNews reader pointed out an interesting issue going on with Google’s search results. A search of the keywords “Fathers Day Gifts” finds that Google is giving a link for Froogle the first AdWords position (highlighted by a blue rectangle) in the SERP over a company that bid for the very same ranking.

Google has secured the rights to Froogle’s UK domain name. Froogle.co.uk had been cyber-squatted by LWD Internet, an e-commerce solutions provider. The company registered the domain when Google launched Froogle.com, Google’s shopping search engine.

Have you been to Froogle yet? It’s a new product search engine from Google. It’s actually existed for almost a year now, but it only went live as a link from Google’s homepage in the past month. It’s quite possibly the greatest online marketing tool for retailers ever invented.

It appears that Google’s redesigned index page is paying dividends. Last week, Google promoted a link for Froogle, Google’s shopping search engine, to its home page. This promotion has resulted in more traffic for Froogle, according to a study by Hitwise.

A major salvo has been fired as the fight for search engine traffic rages on. Today, Google has announced the launch of three new search features, as well as a redesigned index and results page.

Due to a rising concern among affiliates that Froogle’s causing a drop in sales, Brittany called members of the affiliate industry to get their take.

Introduction to Froogle
Froogle is a new service from Google that makes it easy to find information about products for sale online.

Google has recently introduced a “beta” version of their “Froogle” online shopping search engine. Unlike their well-known search service, Froogle attempts to provide a searchable index of online merchandise catalogs.

In this short article, I’ll describe what Froogle offers searchers, how online merchants can participate, and offer a few simple tips to make the most of this new search engine.

The Froogle Concept:

Froogle takes the power of the Google search and applies it to almost all the products available on the internet.

For consumers, Froogle shortens the distance between the keyboard and the product they’re searching for. Visit Froogle and type “dog collar.” Froogle presents a list of dog collar photographs, brief descriptions, prices, and links to each site that sells dog collars.

Now, who’s that at number one for dog collars? Let the Froogle optimization begin.