All Posts Tagged Tag: ‘Friend2Friend’

Facebook And Instagram Represent An Important Shift In Social Marketing Strategy

“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control the critical app ecosystems for iOS and Android,” he adds. “Today, Facebook users who access the service with tablets or …

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Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too

Universal Pictures is using Facebook to create buzz and drive ticket sales for a number of its new films, including Big Miracle, Safe House, and The Lorax, and is utilizing social media management platform Friend2Friend for some social commerce efforts. We had a conversation with Friend2Friend CEO Roger Katz to learn more about Universal’s efforts, how his company is working …

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