All Posts Tagged Tag: ‘freewheel’

Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive 86% jump year over year in the fourth quarter, after experiencing a 56% YoY jump the prior quarter. eMarketer shares …

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Amazon Enters Video Ad Deal With FreeWheel

Video ad tech provider FreeWheel announced a partnership with Amazon, which will see it powering the e-commerce giant’s video ad platform. Amazon users will see more game trailers, movie trailers, how-to videos and other video content appear across various product categories as a result. These will be short videos surfaced within relevant search results, the company says. According to the …

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YouTube Letting Partners Serve Their Own Ads

Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their videos, as YouTube is trying out FreeWheel, which manages video ad inventory. In the past, ads sold by partners were still served by YouTube.

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