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Freemium Articles

Spotify Launches Free Mobile Streaming with Restrictions for Smartphones (but Not for Tablets) Spotify Launches Free Mobile Streaming with Restrictions for Smartphones (but Not for Tablets)
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As expected, Spotify has just announced that for the first time, the company will offer free mobile streaming. Until today, Spotify users who chose the free, ad-supported option were banned from any sort of mobile listening. Zero. Zilch. Today, Spotify …

Plants Vs. Zombies 2 Hits iOS In July
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PopCap, developers behind Bejeweled and other casual games, had never really created a game that could appeal to casual players as well as hardcore gamers. That all changed in 2009 with a simple tower defense title that pitted plants against …

Free-To-Play Games Are Serious Business

Free-to-play games are the new “in” thing. It’s the kind of game that everybody wants to make. Zynga and other major developers have already proved that free-to-play can be a healthy and at times, ridiculously profitable, business model. Thanks to …

Microsoft Flight Available Now, Free To Play
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Microsoft Flight Simulator is one of the most venerated simulation franchises in gaming. The newest game, Microsoft Flight, was announced as a free-to-play game to be released this Spring. Microsoft apparently thinks the end of February is close enough to …

EA’s Freemium Business Hits 25 Million Players

EA wants you to know that their Play4Free, or Freemium, titles are all the rage these days. EA took time out of its busy schedule today to announce that the community of players enjoying their free-to-play browser-based games has reached …

When It Comes To Mobile Gaming, The Freemium Model Pays When It Comes To Mobile Gaming, The Freemium Model Pays
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In an app store that just hit 15 billion downloads, there is now hard data to suggest that games offered for free actually generate more revenue than paid games. Sound counter-intuitive? It’s not when you think about it in the …

The Freemium Business Model for Content
Here is a great speech by Chris Anderson about how reputation and attention are becoming the new economies upon which much of the internet (and potentially offline) world may be based upon.

Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium products and services.

How Not To Give Your Software Away For Free

If you are a startup entrepreneur, at some point, you will need to make a decision regarding your business model.  Many software startups have a strategy to build early market traction by giving away their offering for free with some plan to monetize at a later date.  I’m not going to make a strong argument against this.  So, for purposes of this article, lets assume for a moment that as a software startup, you actually *want* to charge money for your software someday. 

Give It Away, Give It Away, Give It Away Now?

In case you haven’t seen it, here’s a link to Fred Wilson’s description of the “Freemium” business model.