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When reviewing search marketing blogs each week for inclusion in our big list, one of the most consistent problems we see is that blog owners don’t make it easy to subscribe. Either there is no icon for the RSS feed or it’s hidden way below the fold.  

Text Messaging = Price Gouging? OMG! WTF?
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In comparison to the other ways in which consumers spend money, sending a text message seems relatively cheap. The truth, however, is that mobile users pay 7314% more to send a text message than they actually should.

How Not To Give Your Software Away For Free

If you are a startup entrepreneur, at some point, you will need to make a decision regarding your business model.  Many software startups have a strategy to build early market traction by giving away their offering for free with some plan to monetize at a later date.  I’m not going to make a strong argument against this.  So, for purposes of this article, lets assume for a moment that as a software startup, you actually *want* to charge money for your software someday. 

Oddball YouTube Awards Announced Far, Wide

The winners of the first ever YouTube Video Awards have been announced, and ninjas and treadmill-hopping pop stars, among others, ruled the day.  Almost as interesting is the amount of attention the awards have gotten in the mainstream media.

MSNBC, ABC, and FOX.  Newsday, the Chicago Sun Times, and the New York Times.  Even sources in Australia, Britain, and Italy have reported on the outcome.  If anyone still had doubts about how well-known Google’s pet project has become, let those lists erase their misgivings.

How is a Custom Blog Better Than a Free One?

This is the 2nd in a ten part series.

Government Information Still Not Free

The Freedom of Information Act imposed requirements on federal agencies to make more information publicly available, without requiring people to jump through hoops via FOIA requests to get it.

Location – Online & Offline Business Costs

I have went shopping with my girlfriend in San Fransisco a few times, and got to thinking about how most of the businesses in the city pay $4,000 to $20,000 per month for rent. In many cases, with a 5 year term.

You can buy a great domain name for that. You can compete in the search results in most markets for that. Monthly rent to buy exposure in one city is recurring. Many online marketing costs and domain costs are not.

SEO Advice for Free

Yep, free seo advice.

Last Wednesday Loren Baker announced that Search Engine Journal would be launching a new project called SEO Clinic. Every week SEO Clinic will offer advice to one selected site among those that request a review.

WordPress Blog as an OpenID

OpenID ? WordPress.com Wow this is really smart. You can now use your WordPress blog as an OpenID.

From Simon:

"Are you fed up with having to remember dozens of usernames and password? Does the idea of creating yet another account on yet another site leave you cold?

Major Record Labels Go After Yahoo China

A consortium of record labels which include Warner Music Group and Universal Music Group have filed suit against Alibaba, which is an operator affiliated with Yahoo China, alleging copyright infringement by the site. The announcement comes as record labels, along with the RIAA, are cracking down harder than ever on digital music piracy.

It’s been an up and down week for digital music aficionados, and it’s only Tuesday.

Microsoft Teaching Web Development For Free

The company’s Express editions of products like Visual Studio have been available for several months.

Handing powerful tools to novice developers without a training option left them dependent on other resources to learn how to use them.

Google Scares Up Free Photoshop

You may be tired of hearing about Google by now. This article is actually about how Adobe plans to create a free Web-based version of Photoshop. But Google’s the reason they’re doing it. Google’s the reason anybody’s doing anything online. That company just can’t seem to find a pair of britches that fit.

Guide to Creating A Niche Website

Have You Heard of Duncan Carver?

Duncan Carver is one of those niche marketers who just disappears off on holiday for almost a year… because he can!

He is also famous for having created probably the best free link manager script

So Duncan is now back and proving that once you understand how to research a niche, and create a product to sell to that niche, the world really is your oyster.

AdSense Lets You Play Your Own Video Ads

A bit of a good thing for AdSense publishers: If you see a video AdSense ad appearing on your website, you can feel free to play it.

Using Paid SEO Tools instead of Free Ones

If you take a step back and look at it, the SEO industry is rather odd. SEO experts who are paid thousands of dollars by companies will also freely share tips, tricks, principles, pricing structures, and SEO advice.

Mobile Company Offers Free Internet Calls
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Challenger mobile, a global telecom service, has unveiled a feature that will speed the process of registering with the company.

When customers complete their one-page online registration and activate their account they will receive all the settings they need to start using the service via text message.

Google Adds Malware Warnings To Search Results
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Google is integrating malware warnings in the search results to warn searchers about risky sites before they go there. In fact, searchers have to work extra hard to get to them.

Results for the phrase "beautiful free screensaver" include a warning with the top result, linking to EliteSavers.com, reading "This site may harm your computer."

Why’s My Free eBook For Sale On Amazon?
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Well-known marketing author, Seth Godin, doesn’t want you to buy his new book for sale on Amazon. First off, it’s not new. Godin published it in 2005. Second, he published it as an e-book and offered it for free download on his website.

So where did this $9.99 copy of Everyone’s an Expert (About Something) come from? It appears to be a company called BN Publishing, which has an eBay store as well. Godin’s book available in print form, distributed and promoted by Amazon, was news to him too.

AOL & EMI Offer Free Music Videos

In a time where the pricing and distribution of online music and video is the object of a fair amount of scrutiny, there are companies looking for alternatives that will make the arguments null and void. The European divisions of AOL have and EMI announced an deal offering streaming music videos through an ad-supported model.

Keyword Tools – The Changing Landscape

Recently the the seo community has been abuzz with news that the Yahoo/Overture keyword tool has not been functioning and that it may be gone permanently.

Local Publishers Can Hold Against Craigslist

Somewhere at the top of the Silicon Valley, Craigslist has upset the status quo of publishing; only the most dedicated websites can survive the hazardous venture into the Valley and face down the Colonel Kurtz of online classifieds.

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