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SMX: SEO Tip! Love The Social Media

Social media marketing can turn the mild-mannered site marketer into an energy-wielding superhero, infused with the pure power of link love and heavy traffic.

SMX: Danny Sullivan Strips For Matt Cutts
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The Search Marketing Expo opened in Seattle with a Q&A session with Google’s Matt Cutts; it seems Matt came back from his vacation with mischief on his mind.

iTunes Sells EMI DRM Free, Attaching Purchaser Info
UPDATED:  iTunes yesterday began selling thousands of higher quality EMI tracks DRM free and added an upgrade option for previous purchases. But the offering dubbed iTunes Plus comes with some major  baggage that may not please consumers.

Michigan Thrilled With Google Offices

All things AdWords will go through Ann Arbor, as Google opened the doors to its Michigan location yesterday.

Top 10 Free SEO tools

Have you ever wondered which are the best free SEO tools available on the Internet?  Well here is my top ten list, so listen closely. 

Congress Adds Bloggers To Press Protections
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The US Government is recognizing the citizen blogosphere’s function in the operation of the press by introducing new legislation to offer bloggers the same protections as traditional journalists.

Adobe Isn’t Desperate

I’ve been playing around with Adobe Flex for a few days. Heard about them open sourcing the Flex SDK later this year. Didn’t think much of it, since it was already free. Then I read this from Dana. Maybe Dana has been wearing OSS goggles for a few too many days, but come on.

Easy Social News Links
Social news sites come to prominence largely over the controversies associated with people gaming them, and without people gaming them few would ever garner a critical mass. Marketers spamming a social news site is part of the growth cycle.

US Broadband Penetration Just Stinks
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The United States has 58.1 million broadband (256 kbps or better) in December 2006, but at 19.6 subscribers per 100 inhabitants, America is just average at getting broadband to the people.

US Broadband Penetration Just Stinks
US Broadband Penetration Just Stinks
US Broadband Penetration Just Stinks
MSNBC on SEO Tools
MSNBC has another feature on Internet marketing courtesy of Entrepreneur.com (we covered one on blogging last month). This week, they have a list of “Free SEO tools you should know about.”

Groundbreaking? Not really: this article is aimed toward SMBs trying to get started on their own SEO. The list is pretty thorough, though. Among the tools listed (in order of mention):

Free 411 From Microsoft’s Tellme

In case you missed it, April is “National Launch a Free 411 Service” month. I know, we both missed it on our calendars, but I know it’s true because hot on the heels of Google’s free 411 service, comes news that Microsoft’s recently acquired Tellme has launched its free 411 offering.

IBM Speeds Up With Omnifind Yahoo

The four-month cycle between the launch of the IBM Omnifind Yahoo Edition enterprise search and the latest release represents something of a land speed record for Big Blue.

About Google Website Optimizer

If you can measure it, you can improve it.  The promise of scientific advertising, marketing with measurable results, is now available to anyone.  Anyone can Increase conversion rates with the Google Website Optimizer.  Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool. 

Google’s Free Multivariate Testing

I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the cost of licensing a multivariate testing tool. Yesterday, Google Website Optimizer, a multivariate testing tool, emerged from a restricted beta test and can be used by any Google AdWords advertiser for free.

Must Reads in Search Marketing for This Week

Tomorrow is Good Friday and therefore a stat holiday so I am wrapping up this short work week with the most interesting stories I have read in the Industry:

Jailed Blogger Goes Free

We wanted to give you some good news on the continuing saga of jailed blogger Josh Wolf – he’s finally a free man.

Bloggers Resolve Dispute On CNN
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Before their appearance on CNN this morning, bloggers Kathy Sierra and Chris Locke issued a joint statement responding to issues raised throughout the blogosphere following Sierra’s revelation of death threats against her, as well as the depiction of her image in misogynistic sexual photos.

Entire EMI Catalog DRM Free
The Beatles weren’t the talk of today’s joint press conference held by EMI Group and Apple in London, Emi b

Free Ad Serving from Google – Will it Win?

As I already suggested previously, John Battelle has also now posted saying Google’s upcoming foray into third-party ad serving will be with a free product.

Paid Search in the UK – A Free Guide

E-consultancy has published a free 12- page briefing on the Paid Search industry in the UK.

The document is packed full of useful information, including:

RSS Buttons on Your Blog

When reviewing search marketing blogs each week for inclusion in our big list, one of the most consistent problems we see is that blog owners don’t make it easy to subscribe. Either there is no icon for the RSS feed or it’s hidden way below the fold.  

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