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Skype Outage Dials Up Conspiracy Theories

That 36-hour blank spot where Skype’s login and authentication systems used to be may have been down for reasons beyond the official party line…but you have to believe the *truth* is out there.

SEObook Makes Free Tools Available

Of all the SEO principles out there, two remain at the forefront as the most essential: keywords and links. Understanding the language of the searcher (the words they will use to find you) while maximizing the external link love (how search robots know whether you are trustworthy) are top priorities for anyone trying to optimize their website.

Free Broadband Isn’t Really Free
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The US broadband situation is so dire that you may not even be able to give away access. Worse, there might be good reason for that. You may not have heard of M2Z Networks, Inc., but 50,000 others have and are pressuring the FCC to approve the company’s offer of free nationwide broadband access.

Wal-Mart Launches DRM- Free Downloads

Wal-Mart said today that it is launching "DRM-free" MP3 music downloads. Single tracks will be 94 cents a piece and a whole album will sell for $9.22.

Turning Content Into a Valuable Keyword List
One of the comments on the article I wrote for Wordtracker mentioned WordsFinder, which allows you to create a list of keywords from a piece of content. Their tool uses the Yahoo! Term Extraction Tool, and also provides a few additional keywords next to the results.

Three other easy ways to get similar information are

Free Microsoft Works May Take On Google

Time and time again, Google has claimed that its various products and services are not intended to compete with Microsoft Office.  That’s doubtful, but in any event, Microsoft seems prepared to for the clash – a vice president has indicated that the next version of Microsoft Works will be free and ad-supported.

Avenue A | Razorfish Launches Link Crawler
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Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading.

$100 a Year for Google Site Search

I have been travelling so it took me a little while to write about Google Custom Search Business Edition. The name is a mouthful (sounds like the name of one of IBM’s products) but the price won’t give you indigestion—just $100 annually for up to 5,000 pages. So what should a Web site owner think about this offering?

F-Secure Tweaks Google Over Hosting Ads
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Bulletproof hosting usually refers to ISPs that give spammers a safe haven where other ISPs would likely shut down their activities.

Be Wary Of Free Credit Report Sites
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There are a number of Web sites that heavily advertise "free" credit reports and charge consumers for services they probably do not need, according to a Consumer Reports WebWatch study.

YouTube Becomes Free For Helio Users

This won’t change the world, but it’s a nice gesture: Helio (“don’t call us a phone company”) has stopped charging its users for access to YouTube.  The “mobile brand” is even refunding customers who already sent over some cash.

Google Feeds Free FeedBurner MyBrand

One of the services from feed distributor FeedBurner will be available for free, thanks to their new owners, Google.

CNN Has Free Video In The Pipeline

Not enough people wanted to pay for CNN Pipeline, the news network’s video service. Instead of killing it off, Pipeline will be integrated into CNN.

FTC Drinks The Telco Kool-Aid
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It’s sad to think parts of our free market economy have failed, become gummed up by the sludge of its own engine. It’s supposed to work, to drive us, keep us ahead of everyone. Only, it’s not so much anymore, the engine is aging, and though we try to wish it away, reality is setting in, even as vested storytellers perpetuate the myth to keep us wishing.

Search News Flash: People Like Free

Close to four percent of all search queries last week contained the word "free." Is this an indicator of a plummeting economy? Hitwise’s Bill Tancer says it’s just how people work.

Mahalo – Search Results Inside Search Results?
So I was just reading a post by Graywolf about the Mahalo blog giving out nice free links to sites they would never include in their own search results for being to ’spammy’ and started poking around the new human search engine.

Study: Live Chat Ups Conversions Tenfold
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Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they’re looking good.

Rumor: MySpace Swap For Yahoo Stake
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News Corp could be offering Jerry Yang a deal where they would trade MySpace in exchange for a stake in Yahoo.

Free Trials Convert To Paid Subscribers

Paid content sites offer free trials to users hoping to turn them into subscribers. MarketingSherpa signed up for free trials with 50 content providers to explore what methods can be effective in attracting subscribers.

SMX: Things Can Only Get Better
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It was question and answer time again at Search Marketing Expo, with a panel of pros taking questions on better ways to do things when it comes to optimizing for search.

SMX: Boundaries Of The Penalty Box

If you don’t want to land in the proverbial search engine penalty box – or if you’re already there and want to get out – there are signs to look for and steps to be taken.

SMX: Boundaries Of The Penalty Box
“SMX: Boundaries Of The Penalty Box”
SMX: Boundaries Of The Penalty Box

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