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	<title>WebProNews &#187; Free</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>[Exclusive] Get Free Business Cards Based On Your Facebook Timeline</title>
		<link>http://www.webpronews.com/facebook-timeline-business-cards-2012-01</link>
		<comments>http://www.webpronews.com/facebook-timeline-business-cards-2012-01#comments</comments>
		<pubDate>Thu, 05 Jan 2012 18:23:47 +0000</pubDate>
		<dc:creator>Drew Bowling</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook cards]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[moo]]></category>
		<category><![CDATA[promotionals]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=87113</guid>
		<description><![CDATA[By now most of you have either adopted the new Facebook Timeline to your account or have at least seen the layout on your friends&#8217; pages. That&#8217;s all fine and well for illustrating the details of your personal to the &#8230;]]></description>
			<content:encoded><![CDATA[<p>By now most of you have either adopted the new <a href="http://www.webpronews.com/facebook-timeline-launched-2011-12">Facebook Timeline</a> to your account or have at least seen the layout on your friends&#8217; pages.  That&#8217;s all fine and well for illustrating the details of your personal to the people who are already within your online social network, but now you can let your Timeline off the leash so it can frolic among in the pastures of the physical world thanks to <a href="http://uk.moo.com/">Moo</a>.</p>
<p>As part of a new service, Moo, an award-winning online print business that customizes business cards and postcards, is letting Facebookers take their Timeline offline with Facebook Cards. The concept incorporates images from your Facebook Timeline that you can couple with choice quotes and statements in order to create fun business cards you can hand out to people. From their press release that they shared with WebProNews:</p>
<blockquote><p><em>Each of the cards, designed and personalized by each individual, can feature a different photo image on the front of the cards together with a favorite quote or saying on the reverse. Instead of every business card having the same look and feel, with MOO.COM&#8217;s Printfinity feature people can pair just the right images for the right business or social occasions.</p>
<p>The integration will give Facebook users the ability to leverage the content they&#8217;re adding to their Timelines for their own Facebook Card. People will now be able to take snapshots of their lives from their Timelines and bring them into their offline social and business networking experience with the Facebook Card.</em></p></blockquote>
<p>I spoke with a representative from Moo&#8217;s PR firm who assured me that you don&#8217;t have to actually use these for any specific business purposes, either &#8211; anyone can sign up for the cards, so you don&#8217;t have to be a professional to have rad business cards. Give&#8217;em to friends. Put&#8217;em on the windshield wipers of cars in your apartment&#8217;s parking lot to introduce yourself to your neighbors. Slip one to your bartender (it sure beats the hell out of the dopey practice of leaving your scribbled phone number on your receipt). Need an intro for that story you love to tell about how you fell off a boat in Patagonia last spring? Introduce the tale with a card created from your Timeline about the event. Show off your science however you please. </p>
<p>Pretty fun stuff, really. But here&#8217;s the best part: starting today at 12PM EST, Moo is giving away bundles of 50 Facebook Cards <strong>for free</strong> to the first 200,000 people to sign up for the service. One small detail to note, though: you will have to have the Timeline enabled on your Facebook account to create your cards; otherwise, you&#8217;ll be prompted to head back to the Facebook page to make the switch.</p>
<p>But even if you miss the promotion, the Facebook Cards will remain available to everyone on <a href="http://uk.moo.com/products/facebook-cards.html">Moo&#8217;s website</a> only then you&#8217;ll have to pay for them like normal people.</p>
<p>Think of these cards as the old school method of friend requests when you actually had to approach somebody in person and talk to them while sharing information about yourself. Facebook Cards consolidate a little of bit of that awkward exchange by giving you a fun way to offer up some of your info. As a sample, here&#8217;s what mine looks like.</p>
<p>The front:</p>
<p><img alt="" src="http://cdn.ientry.com/sites/webpronews/pictures/goodfacecard.jpg" title="Open the pod bay doors, Hal" class="aligncenter" width="525" height="344" /></p>
<p>And the back:<br />
<img alt="" src="http://cdn.ientry.com/sites/webpronews/pictures/facecardback.jpg" title="Andam Hindolam!" class="aligncenter" width="520" height="344" /></p>
<p> Once you&#8217;re ready to start designing your Facebook Cards, you can customize your name (if you should want to) and add a brief statement along with your website. On the flip side of the Facebook Cards, you can customize quotes as well as include your phone number and email address (a link to your Facebook profile is already included in the info). So head on over to Moo&#8217;s page to <a href="http://www.moo.com/facebook-cards">start fixing up your Facebook Cards</a> before the freebies are gone.</p>
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		<title>Free Calls From Gmail To Continue Through 2012</title>
		<link>http://www.webpronews.com/free-calls-gmail-2011-12</link>
		<comments>http://www.webpronews.com/free-calls-gmail-2011-12#comments</comments>
		<pubDate>Tue, 13 Dec 2011 17:24:04 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[phone calls]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=84100</guid>
		<description><![CDATA[Google announced that it is extending free phone calls from Gmail within the U.S. and Canada through next year. Last December, Google offered military families free $10 international call credits with the goal of helping soldiers stay in touch with &#8230;]]></description>
			<content:encoded><![CDATA[<p>Google announced that it is extending free phone calls from Gmail within the U.S. and Canada through next year.</p>
<p>Last December, Google offered military families free $10 international call credits with the goal of helping soldiers stay in touch with their families as they were deployed around the world. Shortly thereafter, Google decided to just offer free calls from Gmail for the U.S. and Canada.</p>
<p><center><a href="http://gmailblog.blogspot.com/2010/12/free-calling-in-gmail-extended-through.html"><img src="http://cdn.ientry.com/sites/webpronews/pictures/gmail-free-calls.jpg" alt="free calls in gmail" /></a></center></p>
<p>Now, a year later, Google announced that this will continue. In a post on the Gmail Blog, <a href="http://gmailblog.blogspot.com/2011/12/free-calling-within-us-and-canada.html">the company says</a>:</p>
<p><em>As the holiday season approaches, we&#8217;re happy to announce that we&#8217;ve extended free domestic calls within the US and Canada for 2012.</p>
<p>This is our way of helping you connect with friends and family across the country. And you can still call the rest of the world from Gmail at our insanely low rates.</em></p>
<p>No word on other countries.</p>
<p>Do you ever use Gmail to make calls? Let us know in the comments.</p>
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		<title>Amanda Knox Verdict in Pictures</title>
		<link>http://www.webpronews.com/amanda-knox-verdict-in-pictures-2011-10</link>
		<comments>http://www.webpronews.com/amanda-knox-verdict-in-pictures-2011-10#comments</comments>
		<pubDate>Mon, 03 Oct 2011 21:15:55 +0000</pubDate>
		<dc:creator>Jeremy Muncy</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Amanda Knox]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Imiages]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Not Guilty]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[Trial]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=77508</guid>
		<description><![CDATA[Earlier the murder conviction of Amanda Knox was overturned. Knox, 24, collapsed in tears after the jury declared that the evidence against her was not reliable. She was taken back to prison where she will be formally freed. Leading up &#8230;]]></description>
			<content:encoded><![CDATA[<p>Earlier the murder conviction of Amanda Knox was overturned. Knox, 24, collapsed in tears after the jury declared that the evidence against her was not reliable. She was taken back to prison where she will be formally freed.</p>
<p>Leading up to the reading, you could see that Knox was anxiously awaiting the official word from the jury. You saw her breathing quite heavily and bring her hands up to her face several times. At one point her lawyer leaned in and was talking with Knox, it looked as though she could be sick at any moment.</p>
<p>Below are some powerful images from the verdict reading:</p>
<p><img src="http://images.ientrymail.com/webpronews/article_pics/knox1.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox2.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox3.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox4.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox5.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox6.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox7.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox8.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox9.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox10.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox11.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox12.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox13jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox14.jpg" border="0" /><br />
<img src="http://images.ientrymail.com/webpronews/article_pics/knox15.jpg" border="0" /></p>
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		<title>Telecom Companies Offering Free Communication To Japan</title>
		<link>http://www.webpronews.com/att-offering-free-communication-to-japan-2011-03</link>
		<comments>http://www.webpronews.com/att-offering-free-communication-to-japan-2011-03#comments</comments>
		<pubDate>Mon, 14 Mar 2011 14:13:48 +0000</pubDate>
		<dc:creator>John Vinson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[@ Message]]></category>
		<category><![CDATA[ATT]]></category>
		<category><![CDATA[call]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[wireless]]></category>
		<category><![CDATA[wireline]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=58780</guid>
		<description><![CDATA[For those who have friends or family in Japan, this past week has been stressful, and worrisome. Lines of communication have been hard to come by, specifically with calls and text. To help in this regard, AT&#38;T is allowing for &#8230;]]></description>
			<content:encoded><![CDATA[<p>For those who have friends or family in Japan, this past week has been stressful, and worrisome. Lines of communication have been hard to come by, specifically with calls and text. To help in this regard, AT&amp;T is allowing for wireless, and wireline forms of communication to be free until the end of March.</p>
<p><a href="http://www.engadget.com/2011/03/14/atandt-makes-calling-japan-free-until-the-end-of-march/">AT&amp;T has issued a press release, announcing the news</a>. Starting from March 11th, and ending on March 31st, calls and texts from the US to Japan are on the house. Here are a few details from the announcement:</p>
<p>- Text messages to Japan, which originate from a US wireless number are free.</p>
<p>- Wireless customers will receive free international long distance on calls made from US and Puerto Rico to Japan.</p>
<p>- Wireline customers will be comped for 60 minutes of call time. Though it states in the release that users will have to call AT&#038;T to receive credit for the minutes.</p>
<p>The free call time will either show up as no charges, or as credit applied towards the call.</p>
<p>Mark Collins, senior vice president, Voice and Data Products, AT&amp;T Mobility and Consumer Markets, said this of the initiative, &#8220;<em>We want to help our customers connect with loved ones in Japan in anyway we can</em>&#8221; he continues, &#8220;<em>Connecting with family and friends is most important at times like this-  we want to make it as easy and worry free as possible for our  customers.</em>&#8221;</p>
<p><strong>Updated</strong>: Verizon has just tweeted their plans to allow free calling to Japan as well.</p>
<style type="text/css">.ditto47309335122018304{background: #db1f3e url(http://a3.twimg.com/profile_background_images/36693990/VZW_logo_large.gif) no-repeat;padding: 20px;} .ditto47309335122018304 a { color: #0084B4;} p.dittoTweet{background: #fff;padding: 10px 12px 10px 50px;margin: 0;min-height: 48px;color: #000;font-size: 18px !important;line-height: 22px;-moz-border-radius: 5px;-webkit-border-radius: 5px;} p.dittoTweet span.metadata {display: block;width: 100%;clear: both;margin-top: 8px;padding-top: 12px;height: 65px;} p.dittoTweet span.metadata span.author {line-height: 22px;color: #666;font-family: Arial, Helvetica, sans-serif;} .mainlink {font-family: Arial, Helvetica, sans-serif;font-size: 26px;color: #1F98C7;text-decoration: none;} .mainlink: hover {color: #1F98C7;text-decoration: underline;} .tweet {font-size: 24px;} p.dittoTweet span.metadata span.author img {float: left; margin: 0px 7px 0px 0px;} p.dittoTweet a:hover {text-decoration: underline;} p.dittoTweet span.timestamp {font-size: 12px;display: block;color: #999;} p.dittoTweet span.timestamp a {color: #999;text-decoration: none;}</style>
<div class="ditto47309335122018304">
<p class="dittoTweet"><span class="metadata"><span class="author"><a href="http://twitter.com/VerizonWireless"><img src="http://a1.twimg.com/profile_images/414541143/twitter_vzw_logo3_normal.jpg"/></a><strong><a href="http://twitter.com/VerizonWireless" class="mainlink">@VerizonWireless</a></strong><br />Verizon Wireless</span></span>We&#8217;re about to announce free calls to Japan from wireless and residential landline phones. Free messaging to Japan too.<span class="timestamp"><a href="http://www.twitter.com"><img src="http://images.ientrymail.com/socialditto/twitter-bird.png" border="0" align="absmiddle" /></a> <a href="http://twitter.com/#!/VerizonWireless/status/47309335122018304" title="Mon Mar 14 14:53:19 +0000 2011">12 minutes ago</a>  via web&nbsp;&middot;&nbsp;powered by <a href="http://www.socialditto.com">@socialditto</a></span></p>
</div>
<p><a href="http://www.dslreports.com/shownews/Time-Warner-Cable-Offers-Free-Calls-To-Japan-113154">Time Warner Cable has joined the list of telecommunication companies</a> to allow free calls and texts to Japan. They&#8217;re also a part of a group of carriers which are providing free access to Japan TV as well.</p>
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		<title>JetBlue Runs an Interesting and Successful Twitter Promotion</title>
		<link>http://www.webpronews.com/jetblue-runs-an-interesting-and-successful-twitter-promotion-2010-03</link>
		<comments>http://www.webpronews.com/jetblue-runs-an-interesting-and-successful-twitter-promotion-2010-03#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:22:28 +0000</pubDate>
		<dc:creator>Frank Reed</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[round trip]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[Tickets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=53356</guid>
		<description><![CDATA[<p>In the social media world, it is so important to try to do things that haven't been done before. Why? Well, since social media is so new and the applications of it have not even begun to be thought of yet, you must be a risk taker by default to see if it will work for you and your business. We hear more about social media flame-outs, which I attribute to our human nature to feel that news is mostly negative. Fortunately, there have been some risk takers that have had success worth discussing.</p>]]></description>
			<content:encoded><![CDATA[<p>In the social media world, it is so important to try to do things that haven&#8217;t been done before. Why? Well, since social media is so new and the applications of it have not even begun to be thought of yet, you must be a risk taker by default to see if it will work for you and your business. We hear more about social media flame-outs, which I attribute to our human nature to feel that news is mostly negative. Fortunately, there have been some risk takers that have had success worth discussing.</p>
<p>This week, JetBlue ran a very successful campaign in New York City. How do we know it was successful? No one was hurt, no one is really complaining, and it got some press. While many in the social media world would use other metrics, I think these are pretty darn good.</p>
<p>So what did they do? They gave away 1000 round trip tickets in three locations that required people to follow their &quot;guidance&quot; on Twitter to know where to go and what to show up with. This is where the &quot;no one got hurt&quot; part makes sense, huh?</p>
<p><a href="http://news.cnet.com/8301-13577_3-20000289-36.html">CNET reported:</a></p>
<blockquote><p>It was apparently one step short of a cattle stampede when low-cost airline JetBlue used its Twitter account to announce that, as part of its 10th anniversary celebration, it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan on Wednesday.</p>
<p>&quot;One of the things we knew was that people were just going to follow us,&quot; JetBlue public relations representative Morgan Johnston told CNET, relating anecdotes about one woman who claimed she sprinted in heels from midtown to the Financial District (one of the giveaway spots), people chasing the JetBlue team in taxis as they left one location to head to the next, entire offices clearing out when they heard that one of the ticket giveaways was nearby, and a cab driver who left his passenger behind in order to get out and claim a ticket. &quot;It was like the Pied Piper of Hamlin.&quot;</p>
</blockquote>
<p>Once again I reiterate: no one got hurt. I have to admit that if I was responsible for this kind of promotion that caused mini-panics in offices and a run on taxi cab fares in NYC, I would have some concerns. Fortunately for JetBlue, this one worked well, and I tip my cap to them.</p>
<p>So, would you have the confidence to give something like this a shot? Of course, it would be best if your business lends itself to this kind of reaction. If you are selling pipe fittings in Peoria, you will need to tweak the concept considerably.</p>
<p>This is the fun of social media, though. There is a chance to do things that have never been done before. As people begin to experiment more and more, it is likely that those with jangly nerves need not apply.</p>
<p>What do you think about JetBlue&#8217;s &quot;event?&quot; What could you do that would cause a stir and make the cash register ring?</p>
<p><a href="http://www.mikemoran.com/biznology/archives/2010/03/jet_blue_flies_a_successful_tw.html">Comments</a></p>
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		<title>Twitter Receiving A Massive Amount Of Free Advertising</title>
		<link>http://www.webpronews.com/twitter-receiving-a-massive-amount-of-free-advertising-2009-07</link>
		<comments>http://www.webpronews.com/twitter-receiving-a-massive-amount-of-free-advertising-2009-07#comments</comments>
		<pubDate>Mon, 20 Jul 2009 17:44:14 +0000</pubDate>
		<dc:creator>Frank Reed</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=50715</guid>
		<description><![CDATA[<p>When it comes to Internet marketing and social media marketing one of the most important metrics of success is the return on investment (ROI). Everyone demands to see something that measures this although most can&#8217;t agree on just how to accomplish that. Twitter is one outlet that people are trying to measure as to just how much value do their efforts get on the micro-blogging service.]]></description>
			<content:encoded><![CDATA[<p>When it comes to Internet marketing and social media marketing one of the most important metrics of success is the return on investment (ROI). Everyone demands to see something that measures this although most can&rsquo;t agree on just how to accomplish that. Twitter is one outlet that people are trying to measure as to just how much value do their efforts get on the micro-blogging service. Well, while the rest of the world scratches its head on putting a number to the value of its efforts, Twitter is practically falling over itself with free publicity that has street value that would make any PR person&rsquo;s head swim.<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/03/twitter-bird.jpg" alt="" /></p>
<p><a href="http://adage.com/digital/article?article_id=138004">AdAge reports</a> that news monitoring service VMS values the amount of publicity that Twitter has received over the past 30 days (the actual time period is a bit vague) at an astonishing $48 million. That&rsquo;s the value of media mentions and buzz that Twitter has not paid for but because everyone wants to talk about it and use it including CNN and Fox News.</p>
<blockquote>
<p>Twitter received almost 3 billion impressions &mdash; 2.73 billion, to be exact &mdash; in the past month, a time period that doesn&rsquo;t even include the frenzied weeks in April in which Oprah and Ellen weighed in on the micro-blogging service. TV contributed to 57% of the PR value, newspapers 37% and magazines 5%. Incidentally, Fox News bested CNN in terms of total PR value delivered by its Twitter mentions, although CNN dropped the name more often.</p>
</blockquote>
<p>These numbers could even be much larger since VMS does not monitor the coverage given by smaller newspapers. Even if you look at the numbers with a skeptical eye and decide they may be overstated (which I am not saying they are so please relax) most companies would take 10 % of that number as a value for free press in any given 30 day period.</p>
<p>To give some perspective the supposed value of the media coverage for bing only hits the $573,834 mark in the same period. The real rub for Microsoft is that the launch of bing is being supported with around $100 million in advertising. Twitter is even getting more value than Google these days which is really a feat in and of itself.</p>
<p>So once again Twitter hits a media landmark but there is some sense that the media coverage is outpacing the real life impact of the service.</p>
<blockquote>
<p>Twitter&rsquo;s unique visitors in June totaled almost 21 million as it grew 14% over May traffic. In May it grew 7%, a slowdown from the furious growth the site experienced in January through April, according to Nielsen Online.</p>
</blockquote>
<p>It&rsquo;s growing for sure but will the buzz continue to grow? History says that other social media outlets like Facebook and LinkedIn all had their version of a spike in media attention but it eventually leveled off into reality. I would like to see the value of what Facebook generates since much of its news as of late has been about improvements rather than just Internet chatter.</p>
<p>So how do you see the buzz around Twitter playing out? Will it take drama like the <a href="http://www.marketingpilgrim.com/2009/07/confidential-twitter-docs-fly-into-inboxes.html">great document leak of 2009</a> for people to pay attention or will Twitter be so relevant that people will just have to talk about it &ndash; in 140 characters or less of course.</p>
<p><a href="http://www.marketingpilgrim.com/2009/07/twitter-gets-some-viral-bang-for-its-buck.html">Comments</a></p>
]]></content:encoded>
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		<item>
		<title>Murdoch Takes Back Free News Deal</title>
		<link>http://www.webpronews.com/murdoch-takes-back-free-news-deal-2009-05</link>
		<comments>http://www.webpronews.com/murdoch-takes-back-free-news-deal-2009-05#comments</comments>
		<pubDate>Fri, 08 May 2009 16:00:51 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Deal]]></category>
		<category><![CDATA[evolve]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Murdoch]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Rupert]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49784</guid>
		<description><![CDATA[<p>&#160;</p>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<div><span class="Apple-style-span" style="color: rgb(51, 51, 51); "></p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><img src="http://www.marketingpilgrim.com/wp-content/uploads/2009/05/225px-rupert_murdoch_-_wef_davos_2007-150x150.jpg" alt="225px-rupert_murdoch_-_wef_davos_2007" title="225px-rupert_murdoch_-_wef_davos_2007" width="150" height="150" class="alignnone size-thumbnail wp-image-10074" align="right" style="display: block; " />Rupert Murdoch, chairman of News Corp., Fox, the Wall Street Journal, etc., etc., etc., made a rather surprising about-face this week on the issue of paid access to online news content.&nbsp;<a href="http://www.marketingpilgrim.com/2007/11/free-wall-street-journal-online-access-coming.html" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">Rumors began</a>&nbsp;a year and a half ago that they were leaving the paid model, and were&nbsp;<a href="http://www.marketingpilgrim.com/2008/01/free-wall-street-journal-mostly.html" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">partially confirmed in January 2008</a>, when Murdoch said they would &ldquo;greatly expand and improve the free part of the Wall Street Journal online, but there will still be a strong offering (for subscribers).&rdquo;</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">It seemed inevitable that Murdoch&rsquo;s properties would &ldquo;devolve&rdquo; to the standard ad-supported free content model that reigns on the Internet. But now Murdoch says that&rsquo;s just not the case. Apparently this walled-off paid content program is going so well, they&rsquo;re not only keeping it, but possibly expanding it, according to&nbsp;<a href="http://www.guardian.co.uk/media/2009/may/07/rupert-murdoch-charging-websites" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">the Guardian</a>:</p>
<blockquote style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; quotes: none; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(246, 246, 246); margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 20px; background-position: 0px 0px; ">
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">Encouraged by booming online subscription revenues at the Wall Street Journal, the billionaire media mogul last night said that papers were going through an &ldquo;epochal&rdquo; debate over whether to charge. &ldquo;That it is possible to charge for content on the web is obvious from the Wall Street Journal&rsquo;s experience,&rdquo; he said.</p>
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">Asked whether he envisaged fees at his British papers such as the Times, the Sunday Times, the Sun and the News of the World, he replied: &ldquo;We&rsquo;re absolutely looking at that.&rdquo; Taking questions on a conference call with reporters and analysts, he said that moves could begin &ldquo;within the next 12 months&sbquo;&rdquo; adding: &ldquo;The current days of the internet will soon be over.&rdquo;</p>
</blockquote>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">In their results from the first quarter of the year, News Corps&rsquo; newspaper division, which includes the WSJ, the New York Post, and several papers in Australia, Ireland and the UK, &ldquo;barely broke even,&rsquo; says the Guardian. Quarterly profits fell from $216M to $7M YOY.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">I know the knee-jerk reaction when your profits fall almost 3100% is to immediately raise prices&mdash;we have to make more money off our inventory. But the law of supply and demand (which I&nbsp;<em style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font-style: italic; background-position: initial initial; ">know</em>&nbsp;Murdoch knows) dictates otherwise: if you lower your prices, you&rsquo;ll sell more inventory and make more money.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">In the online newspaper world, this usually translates to dropping the subscription model (and possibly the print edition) and going to the ad-supported free content model. However, this isn&rsquo;t a winner for News Corp either:</p>
<blockquote style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; quotes: none; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(246, 246, 246); margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 20px; background-position: 0px 0px; ">
<p style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; font: inherit; background-image: url(http://www.marketingpilgrim.com/wp-content/themes/mp-two/present/img/bg/mp_bq_p_bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: rgb(102, 102, 102); padding-top: 0px; padding-right: 20px; padding-bottom: 20px; padding-left: 0px; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: 100% 100%; ">&ldquo;Advertising revenue in Britain fell by 21% and Murdoch revealed the Sunday Times is struggling: &lsquo;It&rsquo;s still in profit, but only just so.&rsquo; The tabloids had fared better, aided by price battles at supermarkets which spend heavily on print promotions.&rdquo;</p>
</blockquote>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">If Murdoch&rsquo;s already proven that they can get people to pay for their content and their advertising revenue is falling, then maybe it really is the way to go.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">What do you think? Is a subscription model for news content viable in this day and age?</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><a href="http://www.marketingpilgrim.com/2009/05/rupert-murdoch-nm-on-that-free-news-thing.html">Comments</a></p>
<p></span></div>
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		</item>
		<item>
		<title>KFC&#8217;s Free Chicken Deal Turns Sour</title>
		<link>http://www.webpronews.com/kfcs-free-chicken-deal-turns-sour-2009-05</link>
		<comments>http://www.webpronews.com/kfcs-free-chicken-deal-turns-sour-2009-05#comments</comments>
		<pubDate>Fri, 08 May 2009 15:24:19 +0000</pubDate>
		<dc:creator>Andy Beal </dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[chicken]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[grilled]]></category>
		<category><![CDATA[KFC]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49783</guid>
		<description><![CDATA[<p>&#160;</p>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<div><span class="Apple-style-span" style="color: rgb(51, 51, 51); "></p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><img height="104" width="123" alt="" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/05/images.jpg" style="margin-top: 5px; margin-right: 5px; margin-bottom: 5px; margin-left: 5px; float: right; display: block; " />There aren&rsquo;t many examples where you see the adage &quot;all publicity is good publicity&quot; actually hold true, but I suspect that the KFC/Oprah coupon debacle could end up being one.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">For those of you not familiar with the incident, let me bring you up to speed.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">KFC&rsquo;s sales are suffering, so the company is hoping its new line of Kentucky<em style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font-style: italic; background-position: initial initial; ">Grilled</em>&nbsp;Chicken can help lift its bottom line. To help spread the word, it joined forces with the promotional juggernaut called Oprah, who&nbsp;<a href="http://www.oprah.com/article/oprahshow/20090430-tows-kfc-coupon-download" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">announced</a>&nbsp;on her show downloadable coupons&ndash;good for a free 2-piece meal.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><img height="222" width="350" style="margin-top: 5px; margin-right: 5px; margin-bottom: 5px; margin-left: 5px; display: block; " alt="" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/05/custom-1241633557767-kfc2.jpg" /></p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">The only problem is that KFC didn&rsquo;t anticipate&ndash;which blows my mind&ndash;that a free giveaway from Oprah would send&nbsp;<a href="http://www.businessinsider.com/kfc-riots-day-ii-police-barricade-entrance-of-store-2009-5" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">tens of thousands of people</a>&nbsp;to the fast food chain&rsquo;s stores. Reports soon came in that stores were refusing to honor the coupons&ndash;for a&nbsp;<a href="http://weblogs.baltimoresun.com/business/hancock/blog/2009/05/kfc_patrons_report_they_cant_u.html" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; text-decoration: underline; color: rgb(183, 22, 24); background-position: initial initial; ">whole host of reasons</a>.</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">OK, so back to the lead-in for this story. Unlike the recent Dominos incident, KFC could end up sitting pretty. After all, this is not a crisis surrounding an employee sticking a piece of chicken up his nose, but a stampede of customers interested in KFC&rsquo;s new grilled chicken!</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">I say spin it baby!</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><strong style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font-weight: bold; background-position: initial initial; ">This is not a negative, this is a home run for KFC&ndash;so long as their PR folks can get up to speed ASAP.</strong>How often do PR folks run a promotion that has lines of customers outside the door?</p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; ">The next few days will be critical for KFC. The wrong response, and we&rsquo;ll remember this event as the one where KFC pulled a fast one on consumers. The right response, and this could be finger-lickin&rsquo; good for the company&rsquo;s sales.&nbsp;<img src="http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif" alt=";-)" class="wp-smiley" style="display: inline; " /></p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><em style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font-style: italic; background-position: initial initial; ">What do you think? A disaster or home run?</em></p>
<p style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 100%; outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: baseline; font: inherit; margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; background-position: initial initial; "><a href="http://www.marketingpilgrim.com/2009/05/why-kfcs-oprah-debacle-could-end-up-finger-lickin-good.html">Comments</a></p>
<p></span></div>
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		<title>Yahoo Frees IndexTools Analytics</title>
		<link>http://www.webpronews.com/yahoo-frees-indextools-analytics-2008-04</link>
		<comments>http://www.webpronews.com/yahoo-frees-indextools-analytics-2008-04#comments</comments>
		<pubDate>Tue, 15 Apr 2008 17:50:27 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[IndexTools]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=45034</guid>
		<description><![CDATA[Google Analytics has some free competition, as Yahoo decided to open up the web analytics part of its latest acquisition for free to IndexTools clients and partners. We speculate as to why they are doing this.
]]></description>
			<content:encoded><![CDATA[<p>Google Analytics has some free competition, as Yahoo decided to open up the web analytics part of its latest acquisition for free to IndexTools clients and partners. We speculate as to why they are doing this.<br />
<span id="more-45034"></span>
<p>
Yahoo wasted little time in generating more buzz around its <a href=http://www.webpronews.com/topnews/2008/04/09/yahoo-indexes-indextools-for-acquisition>IndexTools purchase</a>. The web analytics toolset of IndexTools becomes available for free today.</p>
<p>
&#8220;Today we will communicate that we</p>
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		<title>Radiohead Goes to the Store</title>
		<link>http://www.webpronews.com/radiohead-goes-to-the-store-2007-12</link>
		<comments>http://www.webpronews.com/radiohead-goes-to-the-store-2007-12#comments</comments>
		<pubDate>Thu, 13 Dec 2007 18:58:41 +0000</pubDate>
		<dc:creator>Janet Meiners</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[WAS]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=42675</guid>
		<description><![CDATA[<p>We&#8217;ve covered the <a title="Radiohead experiment" href="http://www.news.com/8301-10784_3-9832659-7.html?part=rss&#38;subj=news&#38;tag=2547-1023_3-0-5">Radiohead experiment</a> since it started. And as of Monday, the experiment is over. It did give them a lot of press, I&#8217;m not so sure it gave them a lot of cash. Normally artists aren&#8217;t the best at distribution and marketing, which is why there are middlemen. In every industry I&#8217;ve seen this usually serves both sides well.</p>]]></description>
			<content:encoded><![CDATA[<p>We&rsquo;ve covered the <a title="Radiohead experiment" href="http://www.news.com/8301-10784_3-9832659-7.html?part=rss&amp;subj=news&amp;tag=2547-1023_3-0-5">Radiohead experiment</a> since it started. And as of Monday, the experiment is over. It did give them a lot of press, I&rsquo;m not so sure it gave them a lot of cash. Normally artists aren&rsquo;t the best at distribution and marketing, which is why there are middlemen. In every industry I&rsquo;ve seen this usually serves both sides well.</p>
<p>Just three months after they started the experiment, Radiohead is going back to the traditional way of selling albums &#8211; in stores. The band let their fans decide what to pay for their new album. <a href="http://www.marketingpilgrim.com/2007/11/radioheads-experiment-people-taking-advantage.html">Some fans thought free was a great price</a>. <a title="Radiohead didn&rsquo;t give out numbers" href="http://www.marketingpilgrim.com/2007/11/radiohead-denies-comscores-data.html">Radiohead didn&rsquo;t give out numbers</a>, though comScore took a stab at it. They estimated that 62 percent of those who downloaded <em>In Rainbows</em> didn&rsquo;t pay for it.</p>
<p>It seems like they could sell the album on the site (which could use a redesign of the shopping process) and create a model where you had to pay a set price. But for now there are no downloads.</p>
<p>The music industry keeps taking one punch after another as they try to figure out something that works. Free downloads are plentiful and just like Web 2.0 business models, ad-supported seems to be the buzz. But is it sustainable?</p>
<p>Too bad they skipped Christmas for in-store sales. The CD/vinyl and download won&rsquo;t be at stores until December 31st. No official word on if they&rsquo;ll be back on iTunes. You can buy the Discbox online.</p>
<p>What is known (according to Wikipedia) is that they aren&rsquo;t signing back on with EMI. They will go with <a title="indie labels XL Recordings in the UK and TBD Records" href="http://en.wikipedia.org/wiki/Radiohead">indie labels XL Recordings in the UK and TBD Records</a> in North America.</p>
<p><a href="http://www.marketingpilgrim.com/2007/12/radiohead-goes-traditional.html#comments">Comments</a></p>
<p>Tag: </p>
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