WebProNews » free tools http://www.webpronews.com Breaking News in Tech, Search, Social, & Business Fri, 10 Feb 2012 15:53:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 5 Free Or Cheap SEO Tracking Tools http://www.webpronews.com/5-free-or-cheap-seo-tracking-tools-2007-11 http://www.webpronews.com/5-free-or-cheap-seo-tracking-tools-2007-11#comments Thu, 29 Nov 2007 16:19:29 +0000 WebProNews Staff http://www.webpronews.com/?p=42246 There are a number of free or inexpensive search analytics tools available out there, and this article will outline a few of them that have gotten rave reviews.
]]> There are a number of free or inexpensive search analytics tools available out there, and this article will outline a few of them that have gotten rave reviews.

SEObook author Aaron Wall talks about these in our interview with him, as well as some strategy and online marketing philosophy, which you can check out in the video below.

Google Analytics

Google shook up the search analytics scene with the release of Urchin-powered Google Analytics. Google bought measurement powerhouse in 2005 and eventually integrated its tons of information into its Analytics product, the second incarnation of which was released early in 2007.

The good news, all that information is free.

The service allows webmasters to:

  • See pie charts and maps that show who is sending traffic and what part of the world (on a city level) visitors are coming from.
  • See several different reporting categories: Executive; Marketer; Webmaster; Marketing Optimization; Content Optimization.
  • Integrate the information with AdWords that allows ROI reporting
  • See visitor trending 

Some reports say the breadth of information available through Google Analytics can be overwhelming, so there may be a bit of a learning curve for full benefits.

Kaushik.net has a comprehensive (exhaustive) review.

Compete Search Analytics

Metrics firm Compete grabbed some buzz this fall with the release of Compete Search Analytics, of which there are both free and pay versions. The company boasts:

  •     Keyword discovery for expanding your keyword bidding
  •     The ability to find gaps in competitors’ strategies
  •     Discovery of keywords that drive visitor engagement
  •     Performance tracking and competitor comparison

Mint

Mint is a relative inexpensive tracking tool ($30 per site) that tracks browser type, country of origin, internal searches, outbound clicks, specific page tracking, and page trending.

It has been mentioned that Mint is fairly basic to the point that free tools would offer the same, but where it becomes worth its salt is via "Peppers," or free plug-ins created by enthusiastic developers.

SEO for Firefox

Developed by Aaron Wall, this Firefox browser plug-in allows you to see various stats about a website in the toolbar and beneath that site’s search result.  It tells you:

  •     PageRank
  •     Estimate of inbound links via Yahoo and MSN
  •     Number of .edu and .gov links to the site and pages within
  •     Number of del.icio.us bookmarks for a page
  •     Estimated Technorati links
  •     Alexa ranking
  •     How many pages are in Google’s cache
  •     How many page are indexed in DMOZ
  •     How many Bloglines links
  •     Whether a site is indexed in Yahoo
  •     Whois lookup
  •     Age of a domain
  •     Google search volume trends
  •     Popular keywords
  •     Top keyword bid prices on Overture
  •     Bid estimates and click volume estimates on Google

SEODigger

Another free tool available, SEODigger shows:

  • Which keywords your site ranks high enough for to be in Google top 20
  • Analysis of user sites and competition sites,
  • How well sites are optimized for search
  • Information on entire domain as well as pages

]]> http://www.webpronews.com/5-free-or-cheap-seo-tracking-tools-2007-11/feed 23 SEObook Makes Free Tools Available http://www.webpronews.com/seobook-makes-free-tools-available-2007-08 http://www.webpronews.com/seobook-makes-free-tools-available-2007-08#comments Mon, 27 Aug 2007 16:03:10 +0000 WebProNews Staff http://www.webpronews.com/?p=40037 Of all the SEO principles out there, two remain at the forefront as the most essential: keywords and links. Understanding the language of the searcher (the words they will use to find you) while maximizing the external link love (how search robots know whether you are trustworthy) are top priorities for anyone trying to optimize their website.
]]> Of all the SEO principles out there, two remain at the forefront as the most essential: keywords and links. Understanding the language of the searcher (the words they will use to find you) while maximizing the external link love (how search robots know whether you are trustworthy) are top priorities for anyone trying to optimize their website.

Both, of course, fall under the umbrella of "content," as your content is both what makes you linkable, findable, and keepable. Great content is not a jumble of popular keywords, so much as it is a conscious insertion of words and synonyms where appropriate. But you knew that already.

You may not know that Aaron Wall at SEObook has made available a couple of free tools for doing keyword and link research for competitive analysis.

Did I mention they were free?

The keyword research makes use of Google Traffic Estimator, Google Trends, Google Suggest, Google Synonym, and Google Sets.

The Link Analysis Gadget helps with researching backlinks from the major search engines, and fresh citations from blog search engines.

Like other widgets (widgets, by the way, are a fantastic way to generate traffic and links, so long as they are useful), both gadgets come with code that can be slapped onto a webpage.    

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