WebProNews

Online Retailers To Focus On Facebook And Twitter During Holidays

Due to the popularity of Facebook and Twitter and because they are more cost effective than traditional advertising, 47.1 percent of online retailers will be increasing their use of social media this holiday season, according to a new study by Shop.org, conducted by BiGresearch.

Holiday Shoppers Searching For Free Shipping Deals

While online holiday shopping remains popular one of the key promotions retailers use to grab customers attention is free shipping.Hitwise has an interesting analysis of consumer searches for the term "free shipping" during this holiday season.

Free Shipping Offers Lead To More Online Holiday Spending

Online holiday shopping continues to be on par with last year, with spending through December 14, totaling $20.17 billion, according to comScore.For the first fourteen days beginning December 1 (Cyber Monday), sales totaled $9 billion, up 2 percent compared to a year ago. The most recent week saw ecommerce sales slipping 2 percent.

Amazon Taking On French Law

Online retailer Amazon.com will pay 1,000 euros ($1,500) a day in fines in order to offer free shipping in France while it appeals a December court ruling that made the practice illegal. Jeff Bezos, chief executive officer of Amazon, sent an email to customers of its French Web site stating Amazon will continue to offer free shipping while waiting for the outcome of the appeal.

Amazon.fr's Free Shipping Condemned

Free shipping is so nice - you know what you’re getting into from the start, with no surprises at the final checkout screen.  The French may see some last-minute additions to their book orders, however, as a court has ruled that Amazon.fr must charge for deliveries.

Free Shipping To Drive Online Holiday Sales

Expect to see plenty of free shipping offers this holiday season, the most common shipping promotion will be free shipping with conditions, according to the 2007 eHoliday study conducted by BizRate Research for Shop.org and Shopzilla.