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Forrester Articles

Marketers are turning to blogs for online ad spending

Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.

Forrester: Online Marketing to Reach $26 Billion by 2010

Forrester has just released its U.S. forecast for online advertising. Overall, the confidence level with traditional advertising channels is eroding which is creating more opportunities for online spending.

Podcasting: ‘Significant growth by 2010′
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Now that Pew Internet’s data on how many people listen to podcasts has been roundly trashed as untrustworthy, would you trust any numbers from anyone else on projected growth in podcasting…

Forrester: Google to Weaken as War Rages

With search engine competition spreading like fire across the Internet terrain, Forrester Research, Inc., predicts Google’s grasp on the search industry will weaken.

Forrester: Google Worth Far Less Than Speculated

Forrester has shot down recent speculations that rumors of Google’s unconfirmed IPO will raise the company’s value to over $15 billion.