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Forrester Articles

Firms Fire Over Blogs, Social Networks

If you’re reading this while at work, be careful – you may look off-topic.  But it’s what you write that could really upset your employer, and a new study found that companies are more than willing to fire people for their activity on email, blogs, and social networks.

MySpace Keeps Growing

MySpace said today that it is outperforming all other social networking sites based on multiple metrics.

2 Billion PCs By 2015
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There will be over one billion personal computers in use around the globe by the end of 2008, and two billion by 2015, according to Forrester Research.

2 Billion By 2015
2 Billion By 2015
Paid Video Faces Extinction

The paid video download market will not survive long term and will reach a peak in 2007, according to a new report by Forrester Research.

Social Technographics Reaches The Audience

Charlene Li at Forrester Research has introduced a new buzzphrase: social technographics.

It’s all about using the right technologies to build relationships.

Marketers Still Cold To SMS Ads

While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study by Forrester Research. The study found that only 13 percent of interactive marketers relied on text messaging to reach consumers in December 2006.

When marketers were asked what would make them spend more on mobile sites and other emerging media, most of the respondents in the Forrester study said "proof of use".

The ROI of Blogging – Top Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. 

Email Marketing Remains Consistent

A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers.

Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.

Forrester Releases Webcasting Report

Forrester Research just released a new report by Claire Schooley on the use of webcasts in large organizations.

Mobile Marketing A Challenge

Mobile Marketing is not something the majority of Americans are looking forward to. That is according to a new report from Forrester Research titled “Is the U.S. Ready for Mobile Marketing?” 79 percent of online users cannot abide the idea of ads on their mobile phones. Only 3 percent are willing to trust text ads on their mobile phone.

The Forrester Consumer Forum

As noted in the earlier posts, have been at the Forrester Consumer Forum in Chicago for the last couple of days. Here are links to the posts:

Four Keys To Brand Monitoring

Forrester Research reiterated the importance of being aware of what people say about your brand online, and noted the four key parts to successfully evaluating potential brand monitoring solutions.

Internet Marketing Spend

It’s not slowing down, it’s just diversifying.

Target Audience Should Define Your Marketing Channel

Kevin Newcomb has details of Forrester Research’s analysis of how marketers should use different channels depending on the age of their target audience.

Marketers Experimenting with Emerging Channels

According to a new report from Forrester Research most marketers are relying less on new forms of interactive media than they are the tried and true.

Forrester Debuts New Marketing Blog

Earlier this week industry research firm Forrester flipped the switch on a new group blog, this latest one focusing on marketing trends.

Forrester Kills Podcasting

With their research showing podcast adoption in about one percent of online households, Forrester Research managed to trigger some commentary disputing that figure.

Advertisers Say TV Ads on Life Support

ClickZ says that a survey of major advertisers conducted by the ANA and Forrester TV is an increasingly wobbly target for ad spending.

Rocketboom Debuts its Ad

Funny, isn’t it, that the blogosphere was abuzz when Rocketboom auctioned an ad, but barely a whisper was heard yesterday when the ad debuted at the end of the normal Monday segment.

The Forrester ‘Social Computing’ Paradox

Charlene Li gives an overview of Forrester’s new “Social Computing” report. Key “tenets of social computing” outlined by Charlene:

Forrester Evaluating Corporate Blogging Solutions

Charlene Li: My definition of a blogging solution is a software or service that enables the online publication and management of a blog. At a minimum, the solution should allow the user to set up a Web page, write posts, and manage them. Blog support services like FeedBurner or aggregators like NewsGator don’t fall into this category.