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Forrester Research Articles

RSS Adoption Not Reaching The Levels It Should
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RSS feeds are not catching on like some of us thought they would. New data from Forrester Research indicates that only the slim minority of consumers are using it, and furthermore, a great deal of those who don’t have no intention of doing so in the future. When Forrester asked if people currently use an RSS feed:

Web 2.0 Spending Set To Take Off

Enterprise spending on Web 2.0 technologies such as social networks, blogs, wikis, widgets and mashups will increase over the next five years, growing 43 percent each year to $4.6 billion worldwide by 2013, according to a new report by Forrester Research.

Forrester says that Web 2.0 technologies represent a new way to connect with customers and employees. Large companies such as General Motors, McDonald’s and Wells Fargo have all used these tools and 56 percent of North American and European companies consider Web 2.0 to be a priority in 2008.

Online Holiday Sales Grew 29%

Sales volume and the number of transactions conducted at 10 of the largest U.S. online retail Web sites increased 29 percent during the 2007 holiday season according to the Chase Paymentech Pulse Index.

Online Video Ads May Be Worth $7 Billion By 2012

Ask the average person about ads, and they’ll think of television commercials.  Mention computers, and they’ll move on to text ads.  But a new report from Forrester Research suggests that video ads deserve attention, too, because as much as $7.1 billion might be spent on them by 2012.