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Design Your Posts to Guarantee They Get Read

Design Your Posts to Guarantee They Get Read

By Steven Bradley November 14, 2007

Of all the edges I know of, embracing amazing design is the easiest, the fastest and the one with the most assured return on investment.

The Three Principles Of HTML Code Optimization

Just like spring cleaning a house, the html code of your web pages should get periodic cleaning as well.

Google Mobile Launches

A Threadwatch reader, Michel emailed me a little earlier to point out that mobile.google.com had apparently, and very quietly launched.

Formatting Your Ezine with TextPad
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One of the questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It’s a tool I would be lost without.

Cascading Style Sheets (CSS); Formatting Lists
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This article will show you how you can change the style of individual lists, all lists on your page, and all lists on your entire web site by changing just a few things on your style sheet.

Your E-zine 13 A Formatting Checklist

While sending out a text e-zine may seem like a piece of cake, there’s more to it than you may think. *Good formatting* is the name of the game. Here’s a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!

Damashi Peer Review – Text Formatting Gone Crazy!

Nice website. Loads fast and you get a vague idea of what you stumbled onto. Sort of. You know they’re trying to sell you a book, and you have links and plenty of info on there to get you on the right path. (Does that sound too “Zen”?) Unfortunately, there are hinderances to the website that keep it from becoming one with itself. I’ve listed them as follows:

Currency Formatting and Putting Commas In Numbers

This article will show you how to do two things:

1. Round numbers to the nearest hundredth, with two digits following the decimal point. This can be useful when displaying prices or the totals of orders.

2. Insert commas between every third digit (right to left) for numbers 1000 and larger. This can make numbers easier to read.

Formatting your Email Newsletters

Pop-quiz hotshot!

You’ve got to send an HTML email to a list of clients and have it display correctly across a spectrum of email clients which include Outlook, web-based, frame-based.

It has to be Netscape compatible, Eudora-friendly, Lotus Notes accessible…

What do you do?

So, you want to send HTML email to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, and an executive in management has read something about it.

Well, why not? The clickthrough rates are noticeably higher on HTML email. Analytics show that customers are less likely to unsubscribe from HTML email than their text counterparts. In my last TemplateKit email newsletter (50,000+ recipients, http://www.templatekit.com/email/TK20.htm) I had 12 unsubscribes, 9 of which were text recipients. Customers simply respond with more click-throughs, more sales, more inquiries for information, but only if your message is in a form that the recipient can easily view and display correctly.