WebProNews

Some Brands Have Good Ideas For Social Media. Do You?

Not all big brands are using social media tools to the potential they could be. For this reason, it really sticks out when they do. There are plenty of small businesses you can learn a lot about ways to use social media from, but it is the big brands that have the truly wide reach. These are the ones that are easier to find, just because they're brands that you know.

How Big Brands Use Social Media

For big brands learning to use social media effectively can be challenging as they try and find the best approach. (Coverage of the BlogWorld conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.) In a keynote with Scott Monty, head of social media for Ford Motor Company, Monty spoke about Ford's entry into the social channel.

Esquire Embracing E Ink In October

For their 75th Anniversary, Esquire Magazine plans something special: an electronic paper cover, complete with moving words and images.

Two Sides of the Internet

The Internet can always be amusing, or interesting or just plain frustrating. It really just depends on what side of the fence you are, on any given subjects.

Google Says "Failing Wisely" Is Just Fine

Although we all do it, “guessing and checking” can sometimes make a person look like a monkey.  And yet, if I remember correctly, the guess and check method is actually identified in some textbooks as a valid approach to problem-solving.  Also, the guys at Google are generally fine with the idea.

Ford Manipulates Forum Posts To Promote Mariner

If nine out of ten people prefer cookies over rice cakes, gum over chewing tobacco, or champagne over sulfuric acid, haven’t you always wondered who the oddballs are?  Well, Ford’s found them, and is now using their online forum posts to promote the Mercury Mariner.

Google Introduces AdWords Business Pages In AU

Compared to much of the rest of the world, the nation of Australia is pretty young - you might say it got off to a late start.  Google’s doing its best to help the country’s inhabitants catch up, however, and in Australia and New Zealand, the search engine company recently introduced AdWords Business Pages in an attempt to get more businesses online.

Models Find A Runway On MySpace

MySpace and Ford Models Inc. have formed a partnership to create an online destination for "Ford Models Supermodel of the World".

How Long Until Search Engines are the Biggest Affiliates

MSN is considering adding images to their search ads.

Writing For Online Readers Goes Against The Book

It pains me to suggest this, but we must ignore (one of) the teachings of Strunk and White.  We must turn our backs on a number of other writing guides.  And we must break our own habit of writing out numbers as words. Instead, we should represent numbers with numerals - a recent eye-tracking study suggests that they’re much more likely to capture online readers’ interest.