If you are an advertiser eager to reach 18-23 year old single males attending the University of Kentucky, with a select group of keywords, and do so at a better bid price than Google offers with AdWords, Facebook Flyers Pro could be of interest.

Seeking Alpha made the obligatory Google-killer suggestion, based on their observations about the Facebook Flyers platform:

An added benefit to advertising on Facebook; the extremely minimal amount of competition (currently). (Your) CTR is almost certain to be lower on Facebook’s Flyers platform than AdWords, however the clicks cost much less and from experience, Facebook users are converting at slightly higher rates than AdWords.

Cheaper clicks, higher conversions, and the ability to target the heavily coveted young male demographic (or others, but marketers really love that group) makes Facebook Flyers a program certain advertisers ought to evaluate. That’s a tremendous trio of reasons to try out an initiative.

Maybe there is not enough reason to fret for Google’s well-being; Facebook Flyers would have to deliver huge conversion numbers to be more than a complementary strategy for the major advertisers out there.

For local advertisers in college settings, it could be too good an  opportunity to ignore. Not enough to kill Google, but potentially enough to send antacid sales upward.

1. Include your picture. People like to connect with others visually. Color is great, yet black and white is fine too.

2. Hook your prospective buyers with the headline in the top line. For example, read about ______ as it really is! Give them a reason to read the flyer. Show those benefits!

3. Testimonials that appear authentic are very important. For some, testimonials that include a two or three-line quote with initials, last name, and a state are not perceived as authentic. Make this area two-fold by adding a call to action along with authenticity. You can use, “visit my web site for additional testimonials and live links to contact these people.”

4. The flyer needs a call to action. What do you want someone to do once they read the flyer? Call? Visit web site? A common mistake is to omit the benefit they get for taking that action or to place it somewhere else in the flyer and not next to that request (call to action).

5. Add praise instead of testimonials. Praise does not necessarily talk about what the flyer topic is discussing. It can be for something else you do.

6. If selling a product, make it easy for them to purchase the product. Show how they can order online, via fax, or by phone. Here is a great example of some language: “3 Easy Steps to Order.” Make sure you tell them when they can expect to receive the product. For skeptics, offer them a URL link to get more information.

7. If they can purchase directly from you and you have your product on hand, write that down on the flyer. Here are some of the things I write down: “You can usually find me at Borders every Friday between 3 PM and 5 PM if you want to discuss anything (or purchase the product).” I do one for the library as well. I place a flyer on their job board. It takes the library staff at least 3-5 days before they discover it.

8. The headline must grab the reader and the first paragraph must hold them. You have three seconds to accomplish this. If you are looking for a specific target market, find out what words/phrases will get their attention and write to that audience. If you are not sure change the hook for different target markets and leave the rest of the flyer the same. Experiment with several to see what works until you get the response you want.

9. Carry at least 25 flyers with you in a plastic sealed folder. This protects them from the elements and keeps them fresh. Place a piece of cardboard in front and in back for stiffness.

10. Use the blank side of the flyer to write notes. People hold onto them longer. Recommend a book, web site, or referral. You can write a code for a special discount or complimentary session. Give them a meaning for the code and ask that they provide it when they e-mail or call. You can even ask them to enter this method into other tracking systems. Design the codes so that they reference something to you. Like 10 for all those at a certain event or 20 for their target market match. Then you can put them together:

Remember the follow-up “law of seven.” After seven exposures, you have created interest!

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Catherine is a veteran entrepreneur and communications
master coach. Additional articles, newsletters, workshops,
and other information is available at:

http://www.abundancecenter.com

blog: http://abundance.blogs.com

1. Include your front cover. People want to see what your book looks like. Color is great, but not necessary. Make sure your colored book cover copies well in black and white. It’s far cheaper to print in black and white.

2. Hook your prospective buyers with the headline in the top line. For instance, read about SEX as it really is! Give your audience a reason to buy–Show those benefits!

3. Include some juicy excerpts. Buyers want to see a sample of your writing.

4. Include your picture with a brief biography near it. People want to see what the author looks like. Place it on the right side if possible.

5. Add praise from others. This is the most important way to market. The praise doesn’t have to be from famous people. One author added a testimonial from a convict!

6. Put ordering information on a coupon at the flyer’s bottom. Include ISBN number, Web site URL, and discount information.

7. Make it easy to buy. Offer easy ways to buy: credit cards, checks or money orders. Include your toll-free 800 number.

8. Give your buyers all the ways to stay in touch with you-street address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one to every person you meet. Remember the “law of seven.” After seven exposures, you have a buyer!

10. Use the backside of the flyer. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book there.

Your flyer is an extension of you and your book, and one of the least expensive ways to market with print. Print hundreds, even thousands so your book buying public can easily purchase your book.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.

1. Include your front cover. People want to see what your book looks like. Color is great, but not necessary. Make sure your colored book cover copies well in black and white. It’s far cheaper to print in black and white.

2. Hook your prospective buyers in the top line. For instance, read about SEX as it really is! Give your audience a reason to buy–Show those benefits!

3. Include some juicy excerpts. Buyers want to see a sample of your writing.

4. Include your picture with a brief biography near it. People want to see what the author looks like. Place it on the right side if possible.

5. Add praise from others. This is the most important way to market. The praise doesn’t have to be from famous people. One author added a testimonial from a convict!

6. Put ordering information on a coupon at the flyer’s bottom. Include ISBN number, Web site URL, and discount information.

7. Make it easy to buy. Say you accept credit cards, checks or money orders. Include your 800 number.

8. Give your buyers all the ways to stay in touch with you-street address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one to every person you meet. Remember the “law of seven.” After seven exposures, you have a buyer!

10. Use the backside of the flyer. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book.

Your flyer is an extension of your book, and one of the least expensive ways to market with print. Print hundreds, even thousands so your book buying public can easily purchase your book.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.