All Posts Tagged Tag: ‘Flurry’

Flurry Looks At Mobile Trends in 2015

Flurry Looks At Mobile Trends in 2015

Yahoo’s Flurry put out a new report looking at mobile trends in 2015 finding that media, productivity, and emojis contributed to “another stunning growth year.” According to Flurry, overall app usage grew by 58%. They year-over-year saw growth across all categories except for games (interestingly) Personalization had (by far) the biggest growth rate: “The mobile industry has matured fast,” said …

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This Google Stat Has Major Implications For Your Site

This Google Stat Has Major Implications For Your Site

In May, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn’t elaborate on what the other countries were. Do you get more mobile traffic than desktop traffic? What’s the split like? Discuss. The following month, Google mentioned another country by name, adding the United …

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If Mobile Addicts Were The Population Of A Country, It Would Be Just Smaller Than The U.S.

Yahoo’s Flurry released a new report looking at people’s addiction to their mobile devices. In short, addiction is on the rise. “On June 29th Bank of America released the findings of its second annual report on Consumer Mobility,” says Simon Khalaf, SVP of Publisher Products at Flurry. “The report showed that the US population is perpetually plugged-in with 71% of …

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Yahoo Gives Developers New Video App Install Ads

Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote their apps across Yahoo apps and thousands of others on the Yahoo network while using the enhanced audience targeting of …

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Yahoo Launches Mobile Developer Suite

Yahoo kicked off its first Mobile Developer Conference on Thursday, introducing a new mobile developer suite. “Designed to help developers understand, measure, advertise, monetize, and enhance their apps, the suite includes five new products, including Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse,” a spokesperson for Yahoo tells WebProNews. “The Mobile Developer …

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Yahoo Research Looks At Mobile App Use During Super Bowl

Yahoo’s Flurry released some interesting findings about app usage during the Super Bowl. There was a whole lot of messaging going on. “Super Bowl XLIX had some majorly buzzy moments – from a throwback performance from Missy Elliott to a dubious final call from the Seahawks – and it showed in how consumers interacted with their smartphones,” a spokesperson for …

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Yahoo To Announce New Ad Platform For Flurry [Report]

Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past few months, the company has been aggressively hiring for its mobile ads team ahead of a planned revamp of its …

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Flurry Looks At What Mobile Devices People Gifted

Yahoo’s Flurry released some new research on mobile device and app activation from Christmas Day, giving us a look into what devices were gifted this year. Apple accounted for 51% of the new activations worldwide recognized by Flurry in the week leading up to and including Christmas Day (Dec. 19-25). On Christmas Day in the U.S., Flurry tracked 2.5x the …

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Yahoo Announces First Developer Conference

Yahoo just announced its first developer conference, which will take place on February 19 in San Francisco. Unsurprisingly, like the company itself, the conference will focus on mobile. It’s actually called the Yahoo Mobile Developer Conference. “Yahoo is renewing its focus on mobile app developers with this one-day event that will provide them with insights, guidance and solutions to navigate …

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People Are Now More Glued to Their Phones Than the TV

Mobile devices have, for the first time, overtaken television in the fight for our eyeballs. According to a report from Flurry, using data from comScore and the US Bureau of Labor Statistics, Americans now spend 177 minutes per day, on average, on their mobile devices. That’s nine minutes more on average than they spend watching TV. Compare that to the …

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Yahoo’ s Acquisition Of Flurry Is Now Complete

Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to create inspiring and entertaining mobile experiences,” Yahoo said. “We believe the deal benefits customers of both Flurry and Yahoo. Yahoo …

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Yahoo Buys Mobile Analytics Firm Flurry

Yahoo announced that it has reached a definitive agreement to acquire mobile analytics firm Flurry. The company says it will use the acquisition to help it build and support mobile apps and monetization solutions. Flurry has been around since 2008, has accumulated 170,000 developers, and sees app activity from 1.4 billion devices. It also sees 5.5 billion app sessions each …

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Mobile Apps Are Becoming as Popular as TV

According to mobile analytics company Flurry, you guys are buried in your devices – all the time. In fact, the time when mobile apps become the predominant form of media entertainment could be sooner rather than later. According to Flurry, the amount of time U.S. consumers spent inside mobile apps in December 2012 beat the amount of time spent in …

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Madonna’s Super Bowl Halftime Show Glued People To The Screen

Mobile apps analytics and advertising company Flurry tracked mobile app usage across various stages of the Super Bowl. What they found was that there was one particular segment that had people glued to their televisions. Flurry began the study with the belief that the “second screen” (a mobile device, the “first screen” being the TV) is still “largely more disruptive …

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Record 1 Billion iOS, Android Apps Downloaded Last Week

People didn’t waste any time getting acquainted with their new iOS and Android devices that they received Christmas last month: following the largest amount of device activations for a single day on Christmas Day, people spent the following week filling up their new devices with tons of apps. Flurry reports that people didn’t just tip-toe into the mobile app waters, …

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When It Comes To Mobile Gaming, The Freemium Model Pays

In an app store that just hit 15 billion downloads, there is now hard data to suggest that games offered for free actually generate more revenue than paid games. Sound counter-intuitive? It’s not when you think about it in the context of “heavy spenders. Analytics company Flurry has just come out with some stats that suggest it’s more profitable for …

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Droid Beats iPhone In Sales Comparison

There’s good and bad news for Google this morning with respect to Android and the mobile market.  In terms of how many units were sold during their first 74 days of availability, it seems the Droid beat the iPhone to the million-unit mark, but the Nexus One is lagging far behind.

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