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<channel>
	<title>WebProNews &#187; Flash</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>Flash Player 11 Comes To Android Ice Cream Sandwich (Galaxy Nexus)</title>
		<link>http://www.webpronews.com/flash-player-11-comes-to-android-ice-cream-sandwich-galaxy-nexus-2011-12</link>
		<comments>http://www.webpronews.com/flash-player-11-comes-to-android-ice-cream-sandwich-galaxy-nexus-2011-12#comments</comments>
		<pubDate>Fri, 16 Dec 2011 15:16:33 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[galaxy nexus]]></category>
		<category><![CDATA[Ice Cream Sandwich]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=84692</guid>
		<description><![CDATA[Flash may be going away for mobile, but not just yet. Adobe just launched Flash Player 11 for Ice Cream Sandwich in the Android Market. This, of course, comes a day after the launch of the Galaxy Nexus, which runs &#8230;]]></description>
			<content:encoded><![CDATA[<p>Flash may be going away for mobile, but not just yet. Adobe just launched Flash Player 11 for Ice Cream Sandwich in the Android Market.</p>
<p>This, of course, comes a day after the launch of the Galaxy Nexus, which runs this version of Android. </p>
<p>The release doesn’t come with any major features, but it does come with some bug fixes in addition to the new compatibility. Adobe lists known issues as: </p>
<p>- Seeking while video is paused will not update the frame on ICS device<br />
- StageVideo using On2 and Sorenson does not work on ICS devices<br />
- PHDS content plays with audio pops<br />
- OS does not prioritize incoming call &#8211; audio remains playing before and after call is received<br />
- Enter key does not work on the multi-line text input field </p>
<p>Some are ready for Flash to go away: </p>
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<div class="ditto147689316762656769">
<p class="dittoTweet"><span class="metadata"><span class="author"><a href="http://twitter.com/aknecht"><img src="http://a3.twimg.com/profile_images/528013861/alan_knecht_normal.jpg"/></a><strong><a href="http://twitter.com/aknecht" class="mainlink">@aknecht</a></strong><br />Alan K&#8217;necht</span></span>Please let it be the last. Let Flash finally RIP! &#8211; Flash Player 11.1 Arrives for Android Ice Cream Sandwich <a href="http://t.co/zh2Cz6Xm" rel="nofollow">http://t.co/zh2Cz6Xm</a><span class="timestamp"><a href="http://www.twitter.com"><img src="http://images.ientrymail.com/socialditto/twitter-bird.png" border="0" align="absmiddle" /></a> <a href="http://twitter.com/#!/aknecht/status/147689316762656769" title="Fri Dec 16 14:47:31 +0000 2011">9 minutes ago</a>  via <a href="http://twitter.com/tweetbutton" rel="nofollow">Tweet Button</a>&nbsp;&middot;&nbsp;powered by <a href="http://www.socialditto.com">@socialditto</a></span></p>
</div>
<p>Adobe announced its decision to do away with Flash for mobile last month. At the same time, the company emphasized that it is increasing investments in HTML5. They also cut about 750 jobs. Adobe’s statement said: </p>
<p><em>Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations. Some of our source code licensees may opt to continue working on and releasing their own implementations. We will continue to support the current Android and PlayBook configurations with critical bug fixes and security updates.</em></p>
<p>Adobe reported its Q4 earnings yesterday. Profits were down 35%, but they beat analyst estimates. </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Adobe Flash For Mobile, 750 Jobs To Go By the Wayside</title>
		<link>http://www.webpronews.com/adobe-flash-mobile-2011-11</link>
		<comments>http://www.webpronews.com/adobe-flash-mobile-2011-11#comments</comments>
		<pubDate>Wed, 09 Nov 2011 15:12:37 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Application Development]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=80109</guid>
		<description><![CDATA[Adobe dropped the bomb that it is basically giving up on mobile Flash development, while increasing its investments in HTML5. You may recall the big back and fourth between Adobe and Apple over Flash last year. Remember the famous letter &#8230;]]></description>
			<content:encoded><![CDATA[<p>Adobe dropped the bomb that it is basically giving up on mobile Flash development, while increasing its investments in HTML5. </p>
<p>You may recall the big  back and fourth between Adobe and Apple over Flash last year. Remember the famous letter from <a href="http://www.apple.com/hotnews/thoughts-on-flash/">Steve Jobs: Thoughts on Flash</a>? </p>
<p>I won’t rehash the entire thing here, but the conclusion said: </p>
<p><em>Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.</p>
<p>The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 250,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.</p>
<p>New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.</em></p>
<p>It appears that they are doing just that. Adobe outlined its growth strategy, and that includes greater investment in HTML 5. Just take a look at iPhone and iPad sales, and it’s not hard to understand why. </p>
<p><a href="http://www.zdnet.com/blog/perlow/exclusive-adobe-ceases-development-on-mobile-browser-flash-refocuses-efforts-on-html5/19226">ZDNet shares the following announcement</a> from the company:  </p>
<p><em>Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations. Some of our source code licensees may opt to continue working on and releasing their own implementations. We will continue to support the current Android and PlayBook configurations with critical bug fixes and security updates.</em></p>
<p>Here’s what some people have been saying about it on Twitter. </p>
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<div class="ditto134264280097898496">
<p class="dittoTweet"><span class="metadata"><span class="author"><a href="http://twitter.com/AisleOne"><img src="http://a0.twimg.com/profile_images/73583094/logo_normal.jpg"/></a><strong><a href="http://twitter.com/AisleOne" class="mainlink">@AisleOne</a></strong><br />Antonio Carusone</span></span>The end of Flash has finally begun. Good riddance. <a href="http://t.co/hxkFAiOm" rel="nofollow">http://t.co/hxkFAiOm</a><span class="timestamp"><a href="http://www.twitter.com"><img src="http://images.ientrymail.com/socialditto/twitter-bird.png" border="0" align="absmiddle" /></a> <a href="http://twitter.com/#!/AisleOne/status/134264280097898496" title="Wed Nov 09 13:41:13 +0000 2011">22 minutes ago</a>  via <a href="http://twitterrific.com" rel="nofollow">Twitterrific</a>&nbsp;&middot;&nbsp;powered by <a href="http://www.socialditto.com">@socialditto</a></span></p>
</div>
<style type="text/css">.ditto134172211882901504{background: #5D5D5D url(http://a1.twimg.com/profile_background_images/3150433/Rumsfeld__Kissinger__Nixon_at_1974_NATO_meeting.jpg) no-repeat;padding: 20px;} .ditto134172211882901504 a { color: #2626C3;} p.dittoTweet{background: #fff;padding: 10px 12px 10px 50px;margin: 0;min-height: 48px;color: #000;font-size: 18px !important;line-height: 22px;-moz-border-radius: 5px;-webkit-border-radius: 5px;} p.dittoTweet span.metadata {display: block;width: 100%;clear: both;margin-top: 8px;padding-top: 12px;height: 65px;} p.dittoTweet span.metadata span.author {line-height: 22px;color: #666;font-family: Arial, Helvetica, sans-serif;} .mainlink {font-family: Arial, Helvetica, sans-serif;font-size: 26px;color: #1F98C7;text-decoration: none;} .mainlink: hover {color: #1F98C7;text-decoration: underline;} .tweet {font-size: 24px;} p.dittoTweet span.metadata span.author img {float: left; margin: 0px 7px 0px 0px;} p.dittoTweet a:hover {text-decoration: underline;} p.dittoTweet span.timestamp {font-size: 12px;display: block;color: #999;} p.dittoTweet span.timestamp a {color: #999;text-decoration: none;}</style>
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<p class="dittoTweet"><span class="metadata"><span class="author"><a href="http://twitter.com/gruber"><img src="http://a3.twimg.com/profile_images/546338003/gruber-sxsw-final_normal.png"/></a><strong><a href="http://twitter.com/gruber" class="mainlink">@gruber</a></strong><br />John Gruber</span></span>We’re losing a great bozo filter. Anyone who endorsed Flash player for mobile was someone you knew, immediately, was stupid.<span class="timestamp"><a href="http://www.twitter.com"><img src="http://images.ientrymail.com/socialditto/twitter-bird.png" border="0" align="absmiddle" /></a> <a href="http://twitter.com/#!/gruber/status/134172211882901504" title="Wed Nov 09 07:35:22 +0000 2011">6 hours ago</a>  via <a href="http://itunes.apple.com/us/app/twitter/id409789998?mt=12" rel="nofollow">Twitter for Mac</a>&nbsp;&middot;&nbsp;powered by <a href="http://www.socialditto.com">@socialditto</a></span></p>
</div>
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<div class="ditto134163563588755456">
<p class="dittoTweet"><span class="metadata"><span class="author"><a href="http://twitter.com/gassee"><img src="http://a1.twimg.com/profile_images/365765119/336_3_normal.jpg"/></a><strong><a href="http://twitter.com/gassee" class="mainlink">@gassee</a></strong><br />Jean-Louis Gassée</span></span>Adobe Flash Evangelist in 2010: GoScrew Yourself Apple <a href="http://t.co/iUvoVT42" rel="nofollow">http://t.co/iUvoVT42</a><br />
November 2011: Oops, no more Mobile Flash <a href="http://t.co/YMACMJ4t" rel="nofollow">http://t.co/YMACMJ4t</a><span class="timestamp"><a href="http://www.twitter.com"><img src="http://images.ientrymail.com/socialditto/twitter-bird.png" border="0" align="absmiddle" /></a> <a href="http://twitter.com/#!/gassee/status/134163563588755456" title="Wed Nov 09 07:01:00 +0000 2011">7 hours ago</a>  via <a href="http://itunes.apple.com/us/app/twitter/id409789998?mt=12" rel="nofollow">Twitter for Mac</a>&nbsp;&middot;&nbsp;powered by <a href="http://www.socialditto.com">@socialditto</a></span></p>
</div>
<style type="text/css">.ditto134161595046699008{background: #e0e2e1 url(http://a3.twimg.com/profile_background_images/360865283/temp_kuvva_production_5881_9185_1.jpeg) no-repeat;padding: 20px;} .ditto134161595046699008 a { color: #074141;} p.dittoTweet{background: #fff;padding: 10px 12px 10px 50px;margin: 0;min-height: 48px;color: #000;font-size: 18px !important;line-height: 22px;-moz-border-radius: 5px;-webkit-border-radius: 5px;} p.dittoTweet span.metadata {display: block;width: 100%;clear: both;margin-top: 8px;padding-top: 12px;height: 65px;} p.dittoTweet span.metadata span.author {line-height: 22px;color: #666;font-family: Arial, Helvetica, sans-serif;} .mainlink {font-family: Arial, Helvetica, sans-serif;font-size: 26px;color: #1F98C7;text-decoration: none;} .mainlink: hover {color: #1F98C7;text-decoration: underline;} .tweet {font-size: 24px;} p.dittoTweet span.metadata span.author img {float: left; margin: 0px 7px 0px 0px;} p.dittoTweet a:hover {text-decoration: underline;} p.dittoTweet span.timestamp {font-size: 12px;display: block;color: #999;} p.dittoTweet span.timestamp a {color: #999;text-decoration: none;}</style>
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<p class="dittoTweet"><span class="metadata"><span class="author"><a href="http://twitter.com/chartier"><img src="http://a3.twimg.com/profile_images/1522166863/me_surprised_128_normal.jpg"/></a><strong><a href="http://twitter.com/chartier" class="mainlink">@chartier</a></strong><br />David Chartier</span></span>Let&#8217;s take a break from stomping on mobile Flash&#8217;s grave to remember Adobe just announced 750 layoffs. Losing a job ain&#8217;t fun.<span class="timestamp"><a href="http://www.twitter.com"><img src="http://images.ientrymail.com/socialditto/twitter-bird.png" border="0" align="absmiddle" /></a> <a href="http://twitter.com/#!/chartier/status/134161595046699008" title="Wed Nov 09 06:53:11 +0000 2011">7 hours ago</a>  via <a href="http://stone.com/neue" rel="nofollow">Twittelator Neue</a>&nbsp;&middot;&nbsp;powered by <a href="http://www.socialditto.com">@socialditto</a></span></p>
</div>
<p>That last one is a story on its own. In a statement, Adobe said: </p>
<p><em>In order to better align resources around Digital Media and Digital Marketing, Adobe is restructuring its business. This will result in the elimination of approximately 750 full-time positions primarily in North America and Europe. </em></p>
<p>The company will report its Q4 earnings on December 15. </p>
]]></content:encoded>
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		<item>
		<title>Adobe Edge Launched in Preview &#8211; HTML5 Flash-Like Web Design</title>
		<link>http://www.webpronews.com/adobe-edge-launched-in-preview-html5-flash-like-web-design-2011-08</link>
		<comments>http://www.webpronews.com/adobe-edge-launched-in-preview-html5-flash-like-web-design-2011-08#comments</comments>
		<pubDate>Mon, 01 Aug 2011 16:23:18 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Adobe Edge]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML5]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=72101</guid>
		<description><![CDATA[Adobe has unveiled a preview release of a new HTML5 animation tool that is designed to let web designers bring Flash-like content to sites using HTML, JavaScript, and CSS. It&#8217;s called Adobe Edge. The company says it&#8217;s adopting an open &#8230;]]></description>
			<content:encoded><![CDATA[<p>Adobe has unveiled <a href="http://labs.adobe.com/technologies/edge/">a preview release</a> of a new HTML5 animation tool that is designed to let web designers bring Flash-like content to sites using HTML, JavaScript, and CSS. It&#8217;s called Adobe Edge.</p>
<p>The company says it&#8217;s adopting an open development methodology for Edge, so it is available earlier than usual in the development process. It&#8217;s been released through Adobe Labs. Users will be able to contribute feedback, and influence the final product. </p>
<p>&#8220;Over the last year Adobe has delivered on several significant HTML5 milestones including contributions to jQuery, submitting code to WebKit, and enhanced HTML5 output in Creative Suite® 5.5,&#8221;said Paul Gubbay, vice president of Design and Web Engineering at Adobe. &#8220;Now, with Adobe Edge, we’re taking our HTML5 tooling to a whole new level and look forward to getting some really useful feedback from the community over the next few months, as we refine the product.&#8221;</p>
<p><center><iframe width="616" height="492" src="http://www.youtube.com/embed/kKg7NN6Gsns" frameborder="0" allowfullscreen></iframe></center></p>
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<div class="pic"><a href="http://www.facebook.com/AdobeEdge"><img src="https://graph.facebook.com/216235405077375/picture"/></a></div>
<p class="dittoPost"><span class="author"><a href="http://www.facebook.com/AdobeEdge">Adobe Edge</a></span>Edge Preview 1 is finally here! Create animated content using HTML5, CSS3, and JavaScript with a slick, easy to use timeline-based interface. Download it now for free on Adobe Labs.<span class="metadata"><img src="http://images.ientrymail.com/socialditto/facebook-icon.gif" width="14" height="14" align="absmiddle">&nbsp;<a title="Monday August 1, 2011 at 12:46am" href="http://www.facebook.com/216235405077375/posts/249165051769012" class="timestamp">11 hours ago</a> &middot; <a href="http://www.facebook.com/216235405077375/posts/249165051769012" class="fbextra">35 likes</a>&nbsp;&middot;&nbsp;<a href="http://www.facebook.com/216235405077375/posts/249165051769012" class="fbextra">6 comments</a></span></p>
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<p>Adobe explains:</p>
<p><em>The Adobe Edge preview works natively with HTML. It enables users to add motion to existing HTML documents without hampering design integrity of CSS-based layouts, and it also enables users to easily create visually rich content from scratch, using familiar drawing tools that produce HTML elements styled with CSS3. Users can import standard Web graphics assets such as SVG, PNG, JPG and GIF files and style them using CSS3. The design stage utilizes WebKit to enable design, preview and manipulation of content with incredible fidelity. The innovative timeline feature is both familiar for creative professionals and breaks new ground in animation productivity to enable users to define and customize motion applied to HTML elements with extreme precision.<br />
</em><br />
The content created with Edge is designed to work with modern browsers, including those on Android, BlackBerry PlayBook, iOS, HP webOS, as well as Firefox, Chrome, Safari, and IE9. </p>
<p>Edge will be updated regularly to add new functionality, Adobe says. It&#8217;s free of charge for the preview version. </p>
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		<item>
		<title>Convert SWF Files to HTML5 with Swiffy</title>
		<link>http://www.webpronews.com/convert-swf-files-to-html5-with-swiffy-2011-06</link>
		<comments>http://www.webpronews.com/convert-swf-files-to-html5-with-swiffy-2011-06#comments</comments>
		<pubDate>Tue, 28 Jun 2011 16:43:38 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Swiffy]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=69651</guid>
		<description><![CDATA[Google just launched a new Google Labs project called &#8220;Swiffy&#8220;. It converts Flash SWF files to HTML5. It lets you reuse Flash content on devices without a Flash player (ie: iPhones and iPads). You may recall a similar tool from &#8230;]]></description>
			<content:encoded><![CDATA[<p>Google just launched a new Google Labs project called &#8220;<a href="http://swiffy.googlelabs.com/">Swiffy</a>&#8220;. It converts Flash SWF files to HTML5. </p>
<p>It lets you reuse Flash content on devices without a Flash player (ie: iPhones and iPads). </p>
<p>You may recall a similar tool from Adobe, called Wallaby. Here&#8217;s what Google has to say about that:</p>
<p><em>Wallaby is an installable tool that converts .fla files, whereas Swiffy is a web-based tool that converts .swf files. Wallaby focuses on reusing parts of a Flash file in HTML, and thus produces code that can be edited by the developer, whereas Swiffy generates an efficient format that is not that easily editable.</p>
<p>Adobe is pleased to see the Flash platform extended to devices which don&#8217;t support the Flash player. The result is that anyone creating rich or interactive ads can continue to get all the authoring benefits of Flash Pro and have the flexibility to run the ad in the Flash Player or HTML depending on what&#8217;s available on the system. Google and Adobe look forward to close collaboration around efforts like these.</em></p>
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<p class="dittoTweet"><span class="metadata"><span class="author"><a href="http://twitter.com/GoogleCode"><img src="http://a2.twimg.com/profile_images/518256100/code_normal.png"/></a><strong><a href="http://twitter.com/GoogleCode" class="mainlink">@GoogleCode</a></strong><br />Google Code</span></span>Just launched in Google Labs: Swiffy, an SWF to HTML5 converter. Read about it here: <a href="http://t.co/flysVTO" rel="nofollow">http://t.co/flysVTO</a> ^sk<span class="timestamp"><a href="http://www.twitter.com"><img src="http://images.ientrymail.com/socialditto/twitter-bird.png" border="0" align="absmiddle" /></a> <a href="http://twitter.com/#!/GoogleCode/status/85739497618276353" title="Tue Jun 28 16:01:03 +0000 2011">33 minutes ago</a>  via web&nbsp;&middot;&nbsp;powered by <a href="http://www.socialditto.com">@socialditto</a></span></p>
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<p>Google has provided a Swiffy gallery showing side-by-side original Flash animations and their Swiffy conversion counterparts <a href="http://swiffy.googlelabs.com/gallery.html">here</a>.</p>
<p><a href="http://swiffy.googlelabs.com/gallery.html"><img alt="Swiffy in action" src="http://images.ientrymail.com/webpronews/pictures/swiffy.jpg" title="Swiffy in action" class="aligncenter" width="616" height="327" /></a></p>
<p>To use Swiffy&#8217;s output on your own site, you can simply save the HTML file that is generated, and include it on your site using an iframe tag. You can preview the output on a mobile device as well. </p>
<p>Google says Swiffy currently supports a subset of SWF 8 and ActionScript 2.0, and the output works in all Webkit browsers such as Chrome and Mobile Safari.</p>
<p>Google says it is not sure whether or not Swiffy will be open source. </p>
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		<title>Flash Users Double HTML5 Users</title>
		<link>http://www.webpronews.com/flash-users-doubles-html5-users-2011-05</link>
		<comments>http://www.webpronews.com/flash-users-doubles-html5-users-2011-05#comments</comments>
		<pubDate>Wed, 11 May 2011 20:50:09 +0000</pubDate>
		<dc:creator>Chris Richardson</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=65275</guid>
		<description><![CDATA[Infographics are an &#8220;in&#8221; thing right now, because, let&#8217;s face it, it&#8217;s hard not love visually-appealing graphics that offer a clean presentation of the information in question. In this case, the subject under scrutiny has to do with web file &#8230;]]></description>
			<content:encoded><![CDATA[<p>Infographics are an &#8220;in&#8221; thing right now, because, let&#8217;s face it, it&#8217;s hard not love visually-appealing graphics that offer a clean presentation of the information in question.  In this case, the subject under scrutiny has to do with web file formats of choice.  In this case, it&#8217;s Flash versus HTML5, the expected successor to the Flash thrown.  </p>
<p>While that may be, the infographic in question, <a href="http://now.periscopic.com/2011/05/our-research-into-flash-and-html5-which-one-is-right-for-your-project/">provided by Periscope.com</a>, reveals this upcoming changeover has a ways to go before Flash is rendered obsolete.  First, the infographic, resized for presentation purposes.  Click the image for <a href="http://images.ientrymail.com/webpronews/pictures/Flash_or_HTML5.jpg">a bigger version</a>, which measure around 1.2 megabytes worth of file size:</p>
<p><center><a href="http://images.ientrymail.com/webpronews/pictures/Flash_or_HTML5.jpg"><img src="http://images.ientrymail.com/webpronews/pictures/Flash_or_HTML5_600.jpg" alt="Flash or HTML5?" title="Flash or HTML5?" /></a></center><br />
As you can see, while <a href="http://www.smashingmagazine.com/2010/05/18/html5-and-flash-why-its-not-a-war-and-why-flash-wont-die/">the desire for HTML5 might be high</a>, the adoption process is still ongoing.  As of this month (May, 2011), there are over 2 billion Flash users, as opposed to 800 million HTML 5 users.  Of course, these numbers could mirror each other in a few years, but for now, Flash is still king.</p>
<p>Blame YouTube, I guess.</p>
<p>Another area of interest lies in the browser-ready section. For the Internet Explorer crowd, only IE9 supports HTML5.  Firefox has had HTML5 support since version 3.6 and Google Chrome has supported the format since version 10.   In the mobile device territory, support for the newer format is surprisingly high, with the exception of the Nokia and BlackBerry environments.  Of course, if either company wants to keep up with the Joneses &#8212; Google and Apple, apparently &#8212; then such expect such a distinction to change in the near future.</p>
<p>Of course, HTML5 is still in its fledgling stage, so expect these numbers to be a little different in a few years.  An area discussed by Periscope includes iPad proliferation.  It seems Apple is pushing developers who want to design for the &#8220;iEnvironment&#8221; to focus on the iOS format:</p>
<blockquote><p><em>If your goal is to develop content in HTML5 so that it can be viewed through both a web browser and the iPad, (to reach the largest amount of people), you might be a little disappointed. Content developed in HTML5 for the iPad has the least available features and performs the worst out of all HTML5-compatible scenarios.</em></p></blockquote>
<p>Periscope concludes their post with the following heads up, &#8220;from a purely analytical point of view, the best option for developing a feature-rich dynamic data visualization right now still seems to be Flash.&#8221;  Just as long as <a href="http://www.webpronews.com/flash-to-html5-conversion-tool-adobe-wallaby-2011-03">a standard-format</a> iPad user isn&#8217;t part of your intended audience.</p>
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		<item>
		<title>Google Instant Previews Now Support Flash</title>
		<link>http://www.webpronews.com/google-instant-previews-flash-support-2011-05</link>
		<comments>http://www.webpronews.com/google-instant-previews-flash-support-2011-05#comments</comments>
		<pubDate>Fri, 06 May 2011 18:17:46 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Instant Previews]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=64877</guid>
		<description><![CDATA[Back in November, Google launched its Instant Previews feature for search results, which allow users to view a preview of a site before actually clicking on it to visit it. I&#8217;m curious as to how often these actually get used, &#8230;]]></description>
			<content:encoded><![CDATA[<p>Back in November, <a href="http://www.webpronews.com/google-unveils-instant-previews-2010-11">Google launched its Instant Previews feature</a> for search results, which allow users to view a preview of  a site before actually clicking on it to visit it. I&#8217;m curious as to how often these actually get used, considering it still requires you to click to see the preview, and is just as easy (if not easier) to click the search result itself, but it its what it is. Granted, you can click to see one preview and scroll to see previews for other results.</p>
<p>The feature does encourage webmasters, or at least SEOs to pay greater attention to design (as if they didn&#8217;t already have enough reasons to do so). If you have an ugly site, the user can now see that before they click through to it. Anyhow, with that in mind, Google announced today that the Instant Previews now support Flash.</p>
<p>&#8220;In most cases, when the preview for a page is generated through our regular crawl, we will now render a snapshot of any Flash components on the page,&#8221; <a href="http://googlewebmastercentral.blogspot.com/2011/05/flash-support-in-instant-previews.html">explains product manager Raj Krishnan</a>. &#8220;This will replace the &#8216;puzzle piece&#8217; icon that previously appeared to indicate Flash components, and should improve the accuracy of the previews.&#8221;</p>
<p><a href="http://googlewebmastercentral.blogspot.com/2011/05/flash-support-in-instant-previews.html"><img title="Google Instant Previews Get Flash Support" src="http://images.ientrymail.com/webpronews/pictures/instant-preview-flash.jpg" alt="Google Instant Previews Get Flash Support" width="616" height="330" /></a></p>
<p>&#8220;However, for pages that are fetched on demand by the &#8216;Google Web Preview&#8217; user-agent, we will generate a preview without Flash in order to minimize latency,&#8221; adds Krishnan. &#8220;In these cases the preview will appear as if the page were visited by someone using a browser without Flash enabled, and &#8216;Install Flash&#8217; messages may appear in the preview, depending on how your website handles users without Flash.&#8221;</p>
<p>Just a couple weeks ago, <a href="http://www.webpronews.com/google-adwords-instant-previews-2011-04">Google announced Instant Previews for AdWords</a> (which could actually save advertisers money, as the preview clicks are free).</p>
<p><img title="Google AdWords Instant Previews Could Save You Some Money" src="http://images.ientrymail.com/webpronews/pictures/adwords-instant-previews_616.jpg" alt="" width="616" /></p>
<p>Flash support here could be crucial for landing pages that make use of Flash. You certainly wouldn&#8217;t want potential customers seeing preview of things not working.</p>
<p>Other recent improvements to Instant Previews include integration with Google Quick Scroll and support for .doc and .ppt files (as well as video). <a href="http://www.webpronews.com/google-instant-previews-for-mobile-2011-03">Mobile support was also launched in March</a>.</p>
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		<title>Flash to HTML5 Converter from Adobe</title>
		<link>http://www.webpronews.com/flash-to-html5-conversion-tool-adobe-wallaby-2011-03</link>
		<comments>http://www.webpronews.com/flash-to-html5-conversion-tool-adobe-wallaby-2011-03#comments</comments>
		<pubDate>Tue, 08 Mar 2011 22:20:10 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML5]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=58436</guid>
		<description><![CDATA[Adobe Labs has released a tool for converting Flash FLA files to HTML5. The tool, called &#8220;Wallaby&#8220;, is simply a preview of an experimental technology that Adobe&#8217;s engineers have been working on for this purpose. &#8220;This allows you to reuse &#8230;]]></description>
			<content:encoded><![CDATA[<p>Adobe Labs has released a tool for converting Flash FLA files to HTML5. The tool, called &#8220;<a title="Adobe Wallaby converts Flash to HTML5" href="http://labs.adobe.com/technologies/wallaby/">Wallaby</a>&#8220;, is simply a preview of an experimental technology that Adobe&#8217;s engineers have been working on for this purpose.</p>
<p>&#8220;This allows you to reuse and extend the reach of your content to devices that do not support the Flash runtimes,&#8221; Adobe explains. &#8220;Once these files are converted to HTML, you can edit them with an HTML editing tool, such as Adobe Dreamweaver, or by hand if desired. You can view the output in one of the supported browsers or on an iOS device.&#8221;</p>
<p>&#8220;Please note that not all Flash Professional features are supported in the HTML5 format,&#8221; the company adds. &#8220;The Wallaby Release Notes describe what features are supported, what differences we have already discovered between the various browsers, what device variations have been found, and any currently known issues.&#8221;</p>
<p>The list is pretty big, so I&#8217;ll let you <a title="Adobe Wallaby Release Notes" href="http://labs.adobe.com/wiki/index.php/Wallaby#Release_Notes">peruse that on your own</a>. It is only available in English currently.</p>
<p>&#8220;Having come here specifically to build standards-based Web animation software, I&#8217;m delighted to see this release and a ton of other <a title="Adobe HTML5 Initiatives" href="http://blogs.adobe.com/jnack/2010/11/so-what-has-adobe-actually-done-for-html5-lately.html">HTML5 initiatives from Adobe</a>,&#8221; <a href="http://blogs.adobe.com/jnack/2011/03/wallaby-flash-to-html5-conversion-tool-now-available.html">says Adobe&#8217;s John Nack</a>. &#8220;As long as the company puts solving customer needs ahead of politics, I predict good things.&#8221;</p>
<p>Adobe stresses that Wallaby is not currently part of either Adobe Creative Suite or Flash Professional. Wallaby is available as a free download on Adobe Labs.</p>
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		<title>Adobe Launches New Flash Media Server Family</title>
		<link>http://www.webpronews.com/adobe-launches-new-flash-media-server-family-2010-09</link>
		<comments>http://www.webpronews.com/adobe-launches-new-flash-media-server-family-2010-09#comments</comments>
		<pubDate>Thu, 09 Sep 2010 15:58:05 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flash Media Server]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=55427</guid>
		<description><![CDATA[<div>Adobe has made some announcements at IBC 2010 in Amsterdam. The biggest is <a href="http://www.adobe.com/products/flashmediaserver/">Flash Media Server 4</a>.&#160;</div>
<p>&#34;The release of Flash Media Sever 4 software changes the game for the delivery of rich interactive media,&#34; says David Wadhwani, SVP of Creative and Interactive Solutions at Adobe.]]></description>
			<content:encoded><![CDATA[<div>Adobe has made some announcements at IBC 2010 in Amsterdam. The biggest is <a href="http://www.adobe.com/products/flashmediaserver/">Flash Media Server 4</a>.&nbsp;</div>
<p>&quot;The release of Flash Media Sever 4 software changes the game for the delivery of rich interactive media,&quot; says David Wadhwani, SVP of Creative and Interactive Solutions at Adobe. &quot;By introducing a new enterprise server with peer-assisted networking and our RTMFP, we are transforming the way enterprise organizations and social media companies deliver rich interactive content by reducing the bandwidth costs associated with media delivery. The Adobe Flash Platform continues to set new standards in the delivery of compelling content to the widest possible audience.&quot;</p>
<p>As part of Adobe&#8217;s announcements, the company unveiled Flash Media Streaming Server 4, Flash Media Interactive Server 4 and Flash Media Enterprise Server 4, which the company says is the first release to enable peer-assisted networking, with Real Time Media Flow Protocol (RTMFP), drastically reducing bandwidth usage.&nbsp;</p>
<p>Flash Media Streaming Server 4 is $995. Flash Media Interactive Server 4 is$4,500. Flash Media Enterprise Server pricing is available by quote when contacting the company. All products are available for order today.&nbsp;</p>
<p><a href="http://www.adobe.com/products/flashmediaserver/"><img alt="Flash Media Server 4 from Adobe" title="Flash Media Server 4 from Adobe" src="http://images.ientrymail.com/webpronews/article_pics/flash-media-server.jpg" /></a></p>
<p>Adobe also announced that the BBC is adopting Adobe Premiere Pro CS5 and enhanced tapeless workflows and improved GPU-acceleration for Premiere Pro CS5.<br />
&nbsp;</p>
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		<item>
		<title>Chrome Stable Release Gets Built-in Flash Player</title>
		<link>http://www.webpronews.com/chrome-stable-release-gets-built-in-flash-player-2010-06</link>
		<comments>http://www.webpronews.com/chrome-stable-release-gets-built-in-flash-player-2010-06#comments</comments>
		<pubDate>Wed, 30 Jun 2010 19:29:14 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Browsers]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=54510</guid>
		<description><![CDATA[<p>Google has enabled Flash Player integration in the stable release of its Chrome browser. <br />
]]></description>
			<content:encoded><![CDATA[<p>Google has enabled Flash Player integration in the stable release of its Chrome browser. </p>
<p>&quot;In March, we announced that we would be bringing improved support for Adobe Flash Player to Google Chrome,&quot; <a href="http://blog.chromium.org/2010/06/enabling-adobe-flash-player-support-in.html">says</a> Product Manager Jeff Chang. &quot;Along with driving the development of a next generation browser plug-in API, this integration will eliminate the need to install Flash Player separately and reduce the security risk of using outdated versions. In the near future, we will extend Chrome&rsquo;s &ldquo;sandbox&rdquo; to web pages with Flash content to further protect users from malicious content.&quot;</p>
<p>&quot;We have been testing the integration in Google Chrome&#8217;s dev and beta channels over the last few months in order to ensure a quality experience for all our users,&quot; adds Chang. &quot;Over the last week, we have enabled the integration by default in the stable channel of Chrome.&quot;</p>
<p><center></p>
<p><a href="http://www.youtube.com/chromefastball"><img title="Google launches Chrome Fastball" alt="Google launches Chrome Fastball" src="http://images.ientrymail.com/webpronews/article_pics/chrome-fastball.jpg" /></a></p>
<p></center></p>
<p>On a somewhat related note, Google launched <a href="http://www.youtube.com/chromefastball">Chrome FastBall</a> today. This is a YouTube-based game, which is described as a &quot;race across the Internet&quot;. I&#8217;ll let you get the details about that <a href="http://googleblog.blogspot.com/2010/06/race-to-finish-line-in-flash.html">here</a>.</p>
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		<title>What the Display Ad Landscape Looks Like in the U.S.</title>
		<link>http://www.webpronews.com/what-the-display-ad-landscape-looks-like-in-the-us-2010-06</link>
		<comments>http://www.webpronews.com/what-the-display-ad-landscape-looks-like-in-the-us-2010-06#comments</comments>
		<pubDate>Tue, 29 Jun 2010 21:06:28 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Rich Media]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=54491</guid>
		<description><![CDATA[<p><a href="http://www.comscore.com">comScore</a> has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm's report. JPEG ads led the market with over 42% of impressions in the U.S., while &#34;leaderboard&#34;-style banner ads (728 x 90) were the most commonly viewed display ad by size.<br />
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.comscore.com">comScore</a> has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm&#8217;s report. JPEG ads led the market with over 42% of impressions in the U.S., while &quot;leaderboard&quot;-style banner ads (728 x 90) were the most commonly viewed display ad by size.</p>
<p>&quot;We&#8217;ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise,&quot; said comScore senior vice president Jeff Hackett. &quot;One of the several drivers of strength in this market has been the innovation occurring with respect to ad units, as larger and more engaging creative ad formats are employed. We are excited to provide our clients with greater visibility into the use of different ad formats and sizes with the new comScore Ad Metrix Creative Summary report.&quot;</p>
<p>According to comScore, in April, about 60% of U.S. display ad impressions were GIFs and JPEGs. GIFs represented 14.1%. Here are a couple charts worth looking at:</p>
<p><center><a href="http://www.comscore.com/Press_Events/Press_Releases/2010/6/Flash_and_Rich_Media_Ads_Represent_40_Percent_of_U.S._Online_Display_Ad_Impressions"><img title="comScore display Ad data" alt="comScore display Ad data" src="http://images.ientrymail.com/webpronews/article_pics/comscore-display.jpg" /></a></center></p>
<p>Banners accounted for 23.1% of impressions, followed by rectangles (22.7%) and non-standard units (22.1%). </p>
<p>Pop-ups and pop-unders now represent less than 1% of all display ad impressions, comScore says. Newer OPA ad formats, such as the 970 x 418 pushdown and 468 x 648 XXL box currently account for 0.1% of impressions.</p>
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