Football has been a common theme in the United States in search trends and traffic, as discussed recently. That has mainly been related to the National Football League and college football. However, a new league debuts tonight, and while it may not come close to achieving the amount of popularity of these other two, a fair amount of people will likely be searching for information about it tomorrow (and late tonight).
AOL is changing the name of its sports site from AOL Sports to FanHouse.com, the name of its popular blog.Along with the rebrand FanHouse will feature columnist Jay Mariotti, Kevin Blackistone and Lisa Olson, who will provide daily commentary and analysis on all things sports related.AOL says FanHouse will continue its tradition of Super Bowl reporting and will still feature the "Super Sunday Ad Poll," that allows users to watch and vote for Super Bowl commercials.
AOL has launched a new version of its sports site that will focus on user content and blogs.
The new sports site will be similar to the blog format used on celebrity gossip site TMZ, which is a joint partnership of AOL and Telepictures Productions. Along with the Web 2.0 features the sports site includes sports news, columnists, scoreboards and user-generated video.
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