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Facebook Sure Would Like the DEA to Stop Impersonating People Facebook Sure Would Like the DEA to Stop Impersonating People

Though the US Justice Department thinks the Drug Enforcement Agency has the right to impersonate people on Facebook for “law enforcement purposes”, Facebook sure would like them to stop. Facebook has sent a pointed letter to DEA Administrator Michele Leonhart …

Facebook Updates Ad Campaign Structure Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and …

Facebook Safety Check Keeps Track of You and Your Friends After Natural Disasters Facebook Safety Check Keeps Track of You and Your Friends After Natural Disasters

Facebook has just unveiled a new feature called Safety Check, which allows people to identify themselves as safe following major disasters – as well as keep track of their friends who might’ve been in the affected area. The feature is …

Facebook Lets You Use Stickers In Comments (Let The Disliking Commence) Facebook Lets You Use Stickers In Comments (Let The Disliking Commence)

The moment you’ve been waiting for (or perhaps not) is here. You can now use Facebook stickers in comments. Until now, the feature has only been available in private messages, but now, you can expect to see stickers all over …

Facebook Isn’t Going to Put Ads All Over WhatsApp, at Least Not Right Away Facebook Isn’t Going to Put Ads All Over WhatsApp, at Least Not Right Away

Facebook’s $19 billion acquisition of WhatsApp is in the bag. After approvals from the U.S. Federal Trade Commission and the EU, Facebook filed the final paperwork earlier this week. Ok, so now Facebook has it and its 500 million+ user …

Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Facebook Said To Be Readying Anonymity App Facebook Said To Be Readying Anonymity App

Facebook is said to be preparing a new standalone app that will enable users to communicate with one another anonymously, apparently not unlike apps of the moment Whisper and Secret. This comes from The New York Times, which cites two …

Facebook Launches Audience Network Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company …

Facebook Messenger Payment Feature Spotted Facebook Messenger Payment Feature Spotted

We’ve heard for months that Facebook Messenger would be getting a payments feature eventually. Now it would appear that such a thing is closer than ever. TechCrunch points to screenshots taken by Stanford student Andrew Aude using iOS app tool …

Facebook WhatsApp Deal Is Officially Done Facebook WhatsApp Deal Is Officially Done

Facebook announced in February that it would be acquiring WhatsApp for $19 billion pending regulatory approval. All necessary approvals have been granted, and roughly eight months later, the deal is now done. Last week, the deal cleared the big EU …

Facebook Talks About Its Intolerance For Spam Facebook Talks About Its Intolerance For Spam

Facebook revealed on Friday that it has obtained nearly $2 billion in legal judgments against spammers, and talked extensively about how it won’t put up with fake likes and other spam on its network. The company says it’s honoring Cyber …

Facebook Kicks Off FbStart Tour, Offers More To Startups Facebook Kicks Off FbStart Tour, Offers More To Startups

At its f8 developer conference in April, Facebook launched FbStart, a program aimed at supporting startups by offering them thousands of dollars worth of tools and services to help them get their apps to take off. The company opened up …

Facebook/WhatsApp Deal Officially Gets EU Blessing Facebook/WhatsApp Deal Officially Gets EU Blessing

Reuters reported last week that Facebook was set to win unconditional EU approval on its acquisition of WhatsApp for $19 billion, which the company announced in February. On Friday, the EU made it official. Commission Vice President in charge of …

Facebook May Soon Wade into Healthcare Facebook May Soon Wade into Healthcare

When I say preventative care applications and health support communities, you say … Facebook? Facebook, eternal tracker of all things you, is planning a move into the healthcare realm. That’s the word from Reuters, who quotes the omnipresent “people familiar …

Facebook Changes Its Research Approach After Controversial Experiment Facebook Changes Its Research Approach After Controversial Experiment

You’ll probably recall the controversy Facebook found itself in a few months ago when it was discovered that an experiment it conducted a couple years ago manipulated people’s emotions by showing them different types of content in the News Feed. …

Facebook Launches Mobile Like Button For All Android, iOS Developers Facebook Launches Mobile Like Button For All Android, iOS Developers

Earlier this year at its f8 developer conference, Facebook announced the mobile Like button for apps. At first it was only available in preview for some iOS developers, but on Thursday, the company announced it’s now available to all iOS …

Twilight Is Back, and Coming to a … Facebook Near You Twilight Is Back, and Coming to a … Facebook Near You

Twilight isn’t dead, y’all. Like its sparkly subject matter, the series lives eternal – and will be coming to a Facebook news feed near you. Lionsgate has partnered with Facebook, the non-profit Women In Film, and crowdsourcing platform Tongal to …

Marin Software Partners With Facebook’s Atlas Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it …

Kenshoo Partners With Atlas For Search Marketing Reporting Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement …

Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for …

Facebook Buy Button Is Powered By Stripe Facebook Buy Button Is Powered By Stripe

Facebook unveiled its Buy button in July. While still in the testing phase, the feature enables businesses to sell goods and services directly from Page posts and ads. Users can simply click and buy right from a Facebook update. Re/code …