All Posts Tagged Tag: ‘Facebook’

Facebook Video Trends To Consider

Facebook Video Trends To Consider

In a recent article, we talked about the growing importance for marketers to have a Facebook video strategy. A couple of new reports further emphasize that importance. Do you have a Facebook video plan? What do you see some doing wrong with their Facebook videos? Discuss. SocialBakers released some research looking at three trends that dominated social video in 2015. …

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Facebook Shares New Research On Shopping Habits

Facebook Shares New Research On Shopping Habits

Facebook Insights (FBIQ) is sharing new research on what drives shoppers to use their mobile devices and the barriers they face. It found that 56% of omni-channel shoppers said that they made a purchase on a mobile device because they were already using it. 55% said it’s because they can do it anywhere, anytime. 60% say they’ll start purchasing or …

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Facebook Tests New Translation Feature For Pages

Facebook Tests New Translation Feature For Pages

Facebook is reportedly testing a new feature that could help Pages get messages read (and engaged with) by more people. According to TheNextWeb, the feature lets Page managers write multiple versions of a post in different languages. Facebook will then display the most relevant version to users based on their own settings. Page admins can even add a new language …

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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as the result of feedback, so this was presumably a popular request. Facebook says on its Marketing Partners website (h/t: AdWeek), …

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Facebook F8 2016 Conference Is Open For Registration

Facebook F8 2016 Conference Is Open For Registration

Facebook just announced that registration is now open for F8 2016. IT takes place in San Francisco on April 12 & 13. F8 2016 – Registration is Now Open! Come meet with other developers and innovators who are excited about connecting the world! We're hosting F8, our global developer conference on April 12 + 13, in San Francisco, California. Posted …

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Facebook News Feed Gets More Ranking Adjustments

Facebook News Feed Gets More Ranking Adjustments

Facebook is messing with the News Feed again. This is an ongoing thing that will never change, but Pages will always face the possibility of increased or decreased reach and referral traffic based on the social network’s whims. How has your Page adjusted to Facebook News Feed changes over the past year? Let us know in the comments. In its …

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Paid Search Growth Slows to a Crawl

Paid Search Growth Slows to a Crawl

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Baidu, and Yandex and over 4,000 branded sites across industries. They looked at paid search trends, mobile spend patterns, Google vs. Facebook ad performance, and how digital advertising over the holidays …

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Facebook Is Shutting Down Parse

Facebook Is Shutting Down Parse

Back in 2013, Facebook acquired Parse, a cloud-based platform for cross-platform apps, which let developers create rich social apps integrated with Facebook across platforms like iOS, Android, HTML5, etc. The company announced late on Thursday that it is shutting Parse down. They’re beginning the wind-down process and expect to have it fully retired on January 28, 2017. “We’re proud that …

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For Buisnesses, More to Come with Facebook Messenger

For Buisnesses, More to Come with Facebook Messenger

Last year at its F8 conference, Facebook introduced business features for Messenger, though so far, things have been pretty limited. The ecommerce businesses that have been using it, however, have been happy with it so far. That is according to Mark Zuckerberg. Are you looking forward to more business feature availability for Messenger? Do you think it’s something your customers …

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Facebook Expands Live Video To All U.S. iPhone Users

Facebook Expands Live Video To All U.S. iPhone Users

Facebook began letting a small percentage of people in the U.S. stream live video from their iPhones early last month. Later in the month, they expanded it to all verified pages. On Thursday, the company announced that the feature is rolling out to all U.S. iPhone users. In a blog post, product manager Vadim Lavrusik writes: To share live video, …

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A Facebook Video Plan Is Only Becoming More Important

A Facebook Video Plan Is Only Becoming More Important

Facebook released its financials for the fourth quarter and full-year 2015 on Wednesday, and in the ensuing conference call, announced that 100 million hours of video are watched on Facebook on a daily basis. If Facebook video hasn’t become part of your strategy by now, that’s a pretty good reason to start thinking about it. Have you had success with …

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Facebook Earnings Out, Mobile Ad Revenue 80% Of All Ad Revenue

Facebook Earnings Out, Mobile Ad Revenue 80% Of All Ad Revenue

Facebook just released its earnings report for the fourth quarter and full-year 2015. Full-year revenue was $17.93 billion, up 44% year-over-year. Net income was $3.69 billion. Mobile ad revenue represented 80% of all ad revenue in the fourth quarter. That’s up 69% from the fourth quarter in 2014. The company announced that it hit 1.04 billion daily active users (on …

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Facebook  Audience Network Expands To Mobile Web

Facebook Audience Network Expands To Mobile Web

Facebook just announced the expansion of the Audience Network from strictly apps to the mobile web. This means that Facebook’s 2.5 million advertisers can reach more people on their mobile devices. According to the company, which cites data from comScore, digital media consumption in mobile web browsers grew 53% from 2013 to 2015 with news sites seeing 40% of their …

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Facebook Gives Pages More Data On Their Call-To-Action Buttons

Facebook Gives Pages More Data On Their Call-To-Action Buttons

Facebook is providing Page admins with new insights into how users interact with their call-to-action buttons. Some admins are seeing a new “Actions on Page” tab in Page Insights. TheNextWeb’s Matt Navarra tweeted about the feature (via AdWeek): Facebook has added a new section on Insights for Page Admins – ‘Actions on Page' pic.twitter.com/RzBjhHyxAU — Matt Navarra (@MattNavarra) January 22, …

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This May Help With The Facebook Engagement Problem

This May Help With The Facebook Engagement Problem

2015 wasn’t a great year for Facebook Page like growth, post reach, and engagement. In fact, as more time passes, it’s getting harder and harder to recall the glory days of when these things were at a high. Is Facebook an effective channel for your efforts these days? Let us know in the comments. Locowise recently shared some data looking …

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Facebook Page Admins See New Features

Facebook Page Admins See New Features

Facebook Page admins are seeing some new features, which are either in testing or early phases of being rolled out. In separate reports, AdWeek points to photo uploading tools and call-to-action prompts. The call-to-action prompts are coming when admins launch the Pages app. According to the site, a blue bar shows up under the cover images with text that says, …

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Facebook Mentions Gets New Features on iOS

Facebook Mentions Gets New Features on iOS

Facebook announced some updates to the Facebook Mentions iOS app. “Today’s updates make it easier for people to broadcast in landscape / portrait mode and save the video after going live,” a spokesperson for Facebook tells us in an email. “People can now also filter posts within their Mentions feed by source, as well as by topic, and reply to …

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Facebook Lead Ads Get New Features

Facebook Lead Ads Get New Features

Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were first made available to all advertisers in October following a limited launch in June. Facebook has touted a 4x reduction in cost per lead and a 54% more efficient cost …

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Facebook Tests New Mobile Browsing Experience

Facebook Tests New Mobile Browsing Experience

Facebook has been testing a new browsing experience from its mobile app that puts it more in line with an actual web browser. TheNextWeb points to a screen cap from Henry Wilmer on Twitter, noting that others have mentioned it over the past couple of months. @MattNavarra is this in-app browser new to the @facebook app? pic.twitter.com/aIhYSp2kC9 — Henry Wilmer …

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Facebook’s WhatsApp Goes Completely Free, Eyes Business Use

Facebook’s WhatsApp Goes Completely Free, Eyes Business Use

Facebook’s WhatsApp will no longer charge users for its services. Not all users have been paying for it anyway, but now nobody will have to. Even though they’re doing away with charges, they’re still not introducing ads, as you would likely expect. A post on the WhatsApp site says: For many years, we’ve asked some people to pay a fee …

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Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Nanigans released its Global Facebook Advertising Benchmark Report for Q4, which it says delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soared. The report found that ad budgets continued to climb, retailers generated higher revenues, and advertisers increased their investment in video. “Across sectors, marketers continue to derive value from Facebook, as …

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Verified Facebook Users Get New Mentions Android App

Verified Facebook Users Get New Mentions Android App

Facebook finally launched a new Facebook Mentions Android app for verified users. There has been one available for iOS, which has a fraction of the the mobile operating system market share, for going on two years. With the app, which verified users can stream live video, talk with followers, and otherwise use Facebook in normal ways like sharing updates, photos, …

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Organic Facebook Page Like Growth Sinks

Organic Facebook Page Like Growth Sinks

Facebook Pages didn’t have the greatest year in 2015 if a new study is any indication. Locowise is sharing data looking at page growth, post reach, and engagement on the social network throughout the past eight months, and when it comes to the organic growth of Page likes, December saw the lowest rate yet. Has this been an area of …

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Facebook Stops Accepting New Customers For LiveRail Ad Server

Facebook Stops Accepting New Customers For LiveRail Ad Server

A couple of years ago, Facebook acquired ad tech company and publisher monetization platform LiveRail, but since then, Audience Network has become much more of a priority. Facebook announced that it will no longer accept new customers for LiveRail’s ad server, and will work on helping existing customers transition to other publisher products or alternative ad servers. This is mainly …

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Some Things Businesses Should Know About Facebook Messenger

Some Things Businesses Should Know About Facebook Messenger

Facebook is touting its progress with Messenger, announcing that it recently surpassed the 800 million-user milestone. As Messenger evolves into a greater business tool, this massive user base is key. Do you expect Messenger to become a significant part of your business communication efforts? Share your thoughts in the comments. Facebook put out this small infographic looking at 2015 additions …

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Facebook Opens Up Oculus Rift Pre-Orders

Facebook Opens Up Oculus Rift Pre-Orders

Facebooks’ Oculus announced that pre-order day for the Oculus Rift virtual reality device is here. You can now pre-order one for $599 on Oculus.com. This includes the headset with built-in headphones and mic, sensor, and an Xbox One controller and Oculus Remote. A spokesperson for the company says, “Lucky’s Tale and EVE: Valkyrie are just two of the titles users …

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Facebook Reportedly Giving Some Developers New Chat SDK

Facebook Reportedly Giving Some Developers New Chat SDK

Facebook reportedly has a new Chat SDK for Messenger that it’s giving to a select few developers. The company hasn’t announced it or made documentation available. According to Josh Constine at TechCrunch, the SDK enables developers to build “interactive experiences and ‘bots’” for shopping, travel, etc. He writes: The Chat SDK allows developers to create bots that users can send …

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Instagram’s Boomerang Gets An Update

Instagram’s Boomerang Gets An Update

Instagram launched Boomerang back in October. It’s a standalone app that lets you capture quick video loops, or as the company puts it, turn everyday moments into something fun and unexpected.” Introducing Boomerang from Instagram from Instagram on Vimeo. It’s been compared to Apple’s Live Photos, which are starting to make their way to Facebook finally after being announced in …

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Facebook Pages Get New Search Feature

Facebook Pages Get New Search Feature

Facebook is testing a new feature that lets you search for posts on a Page. Recently, the company was seen testing a feature that let you do the same from profiles, but now they appear to be extending it to Pages, which may prove even more useful in some cases. Of course only a few users actually have access to …

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Apple Live Photos Come to Facebook

Apple Live Photos Come to Facebook

Back in September, Apple unveiled its latest iPhone models – the 6s and 6s Plus – along with a new feature called Live Photos, which show several seconds of live video for each photo taken. The new phones have a new gesture called 3D touch, which you can use to press on a photo you took to get the live …

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