All Posts Tagged Tag: ‘facebook apps’

Facebook Launches Advertiser Outcome Score For Audience Network

Facebook Launches Advertiser Outcome Score For Audience Network

On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers’ ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or registrations. The company says it’s providing more transparency into how placements are performing so publishers can better optimize their ads …

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Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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Facebook Set To Have Biggest F8 To Date

Facebook announced on Tuesday that developers can now register for this year’s F8 developer conference, which will take place on March 25 and 26 at San Francisco’s Fort Mason Center. The company says this will be its biggest F8 to date, and will feature every Facebook developer product and company, including Instagram, Parse, Messenger, WhatsApp, and an opening talk on …

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Facebook Gives Developers New App Testing Tool

Facebook announced a new testing capability for developers, which enables those currently using Graph API v1.0 to preview how their app will behave using Graph API v2.0 or higher, before they actually change any code to upgrade. You may recall that Facebook announced at its f8 developer conference back in April that all developers have to upgrade to Graph API …

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Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and measure revenue, time spent on app, etc. As the company notes, you can use these for A/B testing purposes. “With …

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Facebook Makes It Easier For Apps To Integrate With It

Facebook announced the launch of a new set-up flow for integrating apps with Facebook, aimed at making it easier to do so. The new flow is starting to roll out today. You should be able to access it here. Over the next few weeks, it will be the default experience when integrating a new app or extending your integration to …

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Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer common questions around your app and app ads.” The company will expand the number of questions it can answer over …

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Facebook Introduces New Desktop App Ads

Facebook has been increasingly focusing on mobile over the past few year, including the introduction of mobile app install ads. These ads have helped to drive millions of users to mobile apps, but now Facebook is looking to bring those same kind of ads home. Facebook announced today that it’s introducing a new ad unit called desktop app ads. As …

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Bing Launches Homepage Facebook App, Photographer Contest

Microsoft announced today that it is has launched a new Bing Homepage App for Facebook, and is kicking off a contest (part of a partnership with Discovery) for photographers to get their photos feature on the search engine’s homepage. Photographers are encouraged to submit photos of their hometowns, and Bing will pick ten finalists, which it will announce on September …

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Facebook Continues To Make Timelines More Interesting

Last month, Facebook launched the new Timeline look with more focus on interests, and let users showcase stories from apps in dedicated collections (this is all still in the process of rolling out). Today, the company announced that it is rolling out new tools to make it easier for developers to set up their apps’ Open Graph stories and timeline …

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Facebook Blocks Yandex’s New Wonder App (And Twitter’s Vine) From Data

On Thursday, Russian search company Yandex launched a new social search app for the iPhone, called Wonder. The app relied on Facebook, Twitter, Instagram, Foursquare, iTunes and Last.fm data. Unfortunately for Yandex, Facebook pulled access to its data, which was kind of a key feature. In fact, Facebook has been putting the kibosh on a number of apps it sees …

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Turn Yourself Into A Zombie With This Walking Dead App

AMC recently launched the “Dead Yourself” app for iPhone and Facebook, which uses your iPhone camera or webcam to take your photo, and gives you options to give yourself a zombie makeover. The network blogged about it today, with step-by-step instructions (although it’s pretty self-explanatory). (image) Check it out at DeadYourself.com. The show returns on February 10. AMC released this …

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Facebook Modifies Its Public App Metrics Reporting

Facebook may not be at CES, but the social network is busy readying its own announcement for next week. We don’t know what the company will be announcing, but it has one announcement this week to tide you over. In its weekly platform update, Facebook announced that it is changing how its API reports public app usage metrics. For the …

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Angry Birds Star Wars Released For Facebook

Rovio announced today that its popular Angry Birds Star Wars game has been released as a Facebook app. The new app has been “upgraded” to take advantage of Facebook’s social networking capabilities. The game now features social leaderboards, tournaments, and new power-ups. “It’s all the fun of Angry Birds Star Wars taken to the next level,” said Petri Järvilehto, executive …

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Facebook’s Mobile Presence Is Getting Stronger

In just a few short years, Facebook has dominated the Web. The site has over 1 billion users, and millions of people use the Web site for everything from playing games to connecting with friends. Now, the social network is attempting to conquer the mobile frontier, and its efforts may finally be starting to pay off. At the LeWeb conference …

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Facebook Launches A New Social Plugin For Shared Activity

Facebook announced today that it is launching a new social plugin called Shared Activity. With the plugin, developers can give people a way to control the activity they share to Facebook from their web apps. “The plugin provides a simple solution for implementing the user controls required when working with Open Graph built-in actions,” explains Facebook’s Andrew Chen. “From the …

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Facebook Turning Feedback Into A Double-Edged Sword For Developers

Facebook likes to run a pretty tight ship. You’re in their world, and they make the rules. They do, however, take user feedback very seriously. Enough users giving an app bad feedback can force it off of Facebook until the developer can appeal the decision. The company has now realized that outright deleting apps may not be the best course …

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Bing Launches Bing News App For Facebook

Bing announced the launch of a new Facebook app called My Bing News. The app lets you browse top stories and subscribe to categories you’re interested in. You can select from selected topics (Entertainment, Business, Health, Politics, Sports, etc.) or create your own. The app will pull what it deems the most important stories based on your interests from sources …

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Facebook Improves The App Dashboard

Any Facebook developer is no doubt well acquainted with the app dashboard. Long time developers know the ins and outs like the back of their hand. On the other hand, new developers may feel intimidated by all the options. To make things easier for both, Facebook has announced some changes to the app dashboard platform. Facebook announced two major changes …

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Facebook Lets You Mention Tag Friends In Messages Within Apps

Facebook announced a new Open Graph feature today, which lets users mention-tag friends in messages within apps. “With this frequently requested feature, companies like foursquare can implement user mentions that work like they do in posts on Facebook,” explains Facebook’s Cindy Li, on the company’s Developer Blog. “When people mention a friend in an Open Graph app, the story on …

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Facebook Changes Up The App Dashboard

Facebook has been on a roll lately with their Operation Developer Love updates. There have been weeks where nothing of note has happened, but now Facebook is just pushing out update after update. Developers must be feeling the love or something equivalent, like bacon. The big change this week is that Facebook is moving some components of the app dashboard …

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Facebook Integration Still Confusing? Check Out These Sample Apps

It seems like every app these days has some kind of Facebook connectivity. You can share status updates, high scores, open graph stories and much more through simple Facebook integration. For some, however, that integration isn’t so easy. That’s why the social network wants to make it as easy as possible for the budding Facebook developer. One of the ways …

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Facebook Brings Explicit Sharing To Open Graph

Ever since its introduction, Open Graph has slowly changed the Internet in Facebook’s favor. The social network is now the default and preferred method for signing in on various apps and Web sites. It’s easy for the consumer and the app gets the added advertising from having their users post stories from said app to their Facebook Timeline. Now Facebook …

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Facebook Announces New Mobile Ads For Apps

After a disappointing second quarter report, and the first since their IPO, Facebook is pushing mobile harder than ever. It’s the new frontier of profitability and they need to take advantage of it before it leaves them in the dust. Part of their new mobile strategy is the introduction of a new mobile ad for apps. Facebook claims that they …

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Socialcam Is The Latest App Success Story

There is no better time than the present to build an app. If it can get popular, some larger company is going to buy it for a lot more than you ever invested in it. Instagram may be the biggest success story of them all, but popular mobile app Socialcam is no slouch. Autodesk, creators of fine visual effects and …

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Facebook Ditches Credits In Favor Of Real Money

Facebook is launching subscription payments and local currency support for in-app payments, while getting rid of Facebook Credits. According to Facebook’s Credits page (pictured above), only 852 people liked Credits anyway. “With subscriptions, you can establish a recurring revenue stream and offer updated content or premium experiences for a monthly fee,” says Facebook’s Prashant Fuloria in a post on the …

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Facebook App Economy [Infographic]

Yes, Facebook may be a great place to socialize and reconnect with old friends, but they’ve also sent over 160 million users to mobile apps in the month of February alone. In May, those numbers began to increase as they launched their App Center to drive installs of mobile apps. Seven out of ten of the top grossing iOS apps …

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Facebook Brings Gaming To The News Feed

Facebook just announced that it’s launching the ability for people to play games directly in the news feed. “With feed gaming, you can include a short sample of your game in the stories people share from your game that friends can play in line with just a click,” says Facebook’s Gareth Morris in a post on the Facebook Developers Blog. …

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Facebook Camera App Launches For iOS

Facebook has announced that its new Camera app will be launching later today. The app is a social photo-sharing app similar to Instagram. Facebook Product Manager Dirk Stoop outlined briefly what functionality the app will have. When users first download and log into the app they will be presented with a grid of pictures posted by people on their friends …

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