All Posts Tagged Tag: ‘facebook advertising’

Facebook Might Be Putting Mobile Game Ads Into Your Notifications Tab

Late last year, Facebook introduced a new type of ad called mobile app install ad. The ads, which would appear on your mobile news feed, would take users to the App Store or Google Play page for that app. Now it looks like Facebook might be bringing more ads to its mobile app. Britt Selvitelle, one of the founding engineers …

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Facebook Launches ‘Partner Categories’ Ad Targeting

Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix and Epsilon. “For example, a local car dealership can now show ads to people who are likely in the market for a new car who live near their dealership,” the company explains. “To date, …

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New Payvment Product Aims To Ease Facebook Advertising Pain

Facebook ecommerce platform Payvment announced a new one-click Facebook ad buying service today, which essentially gives merchants a way to turn promotional Facebook posts into ads. The service automatically targets ads based on historical social shopping data. The company says it boosts clickthroughs by as much as 25% (compared to standard Facebook ads). Payvment’s algorithm predicts which audience segments are …

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Facebook Stock Plummets Below $27.25

Yes, it is finally here, Facebook stock has fallen below the $28 per share price many investors have been waiting for. Still, more pessimists are saying they’ll wait for it to fall to $10, but I suspect those days won’t arrive. Currently shares of Facebook are trading at $27.20, but they are rapidly falling as I write this. You might …

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Facebook Opens New Office In Dubai

Facebook is ready to begin expansion into the Middle East and North Africa and the first step is to open an office in Dubai. Facebook already has 45 million users in that region and they have already seen advertising interest from companies like PepsiCo, Emirates Airlines, and Al Jazeera television. The office will be run by Facebook’s head of global …

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Facebook Adds New Analytics Tool for Brands

Facebook stock, as of now, sits at $33.03, and some speculate that there truly is no limit on how low it can go. One of several factors that might’ve contributed to the sensational IPO’s less than stellar performance is a possible fear regarding the company’s future, especially since the mobile version of the site, which more and more users are …

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Pizza Delicious Test Runs a Facebook Ad

With Facebook in the process of its IPO, some investors have been frightened beyond the general terrors afforded by founder Mark Zuckerberg’s refusal to remove his rebellious-yet-comfy security-hoodie – they fear that Facebook might run into a bit of an issue concerning the effectiveness of its ad content in general, mainly the present lack of viable translation to mobile – …

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Facebook “Offers” Creation Outlined

Facebook has updated its help center with information on how to create and “Offer,” and it seems to be as easy as making a status update. Facebook Offers, which were first introduced at the fMC conference in February, are online coupons that businesses can create to promote themselves on Facebook. The service was then rolled out only for Facebook’s managed …

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Facebook Brand Engagement [Socialbakers Study]

As you already know, marketing space on Facebook is one of the hottest things going right now. People are engaged in all sorts of activities on Facebook; they send gifts, share photos, search for coupons, and yes, research products and brands. A new study by Socialbakers research has set out to nail down people’s advertising and brand viewing habits on …

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Facebook Advertising: You’re Doing it Wrong

The folks at Pandemic Labs have done the research, and it’s not pretty. Brands are, quite simply, using Facebook incorrectly. Posting on the Pandemic Labs blog, Matt Peters stated Pandemic is using a tool they call “Watchtower,” to gather up info on what engages people on Facebook. Their research has found that what brands do on Facebook is the opposite …

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Facebook “Offers” Now Available for Local Businesses

Facebook began rolling out its “Offers” service to for all business pages this week. The Offers service allows a business to place special offers in the feeds of customers who have previously “liked” that business. The offer will be accompanied by a “Get Offer” button that will deploy an email to the email address associated with the customer’s Facebook account. …

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Facebook: High Asking Price For Log-Out Ads

Facebook has announced new log-out ads on their social platform that are sure to hit heavy with consumers as nearly 37 million users log-off the service daily in the US alone. No doubt these are highly sought-after advertising spaces, unfortunately the spaces sell for titanic amounts of cash. Apparently a day’s worth of ads will cost you somewhere in the …

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