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Facebook Launches ‘Partner Categories’ Ad Targeting

Facebook Launches ‘Partner Categories’ Ad Targeting

By Chris Crum April 10, 2013

Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix and Epsilon. “For example, a local car dealership can now show ads to people …

Pizza Delicious Test Runs a Facebook Ad Pizza Delicious Test Runs a Facebook Ad
By · May 16, 2012 · 1 Comment

With Facebook in the process of its IPO, some investors have been frightened beyond the general terrors afforded by founder Mark Zuckerberg’s refusal to remove his rebellious-yet-comfy security-hoodie – they fear that Facebook might run into a bit of an …

Business
Facebook "Offers" Official Launch Facebook "Offers" Official Launch
By · May 4, 2012 · 2 Comments

Facebook has updated its help center with information on how to create and “Offer,” and it seems to be as easy as making a status update. Facebook Offers, which were first introduced at the fMC conference in February, are online …

Business
Facebook Brand Engagement [Socialbakers Study] Facebook Brand Engagement [Socialbakers Study]
By · May 1, 2012

As you already know, marketing space on Facebook is one of the hottest things going right now. People are engaged in all sorts of activities on Facebook; they send gifts, share photos, search for coupons, and yes, research products and …

Social Media
Facebook Advertising: You’re Doing it Wrong Facebook Advertising: You’re Doing it Wrong
By · April 16, 2012

The folks at Pandemic Labs have done the research, and it’s not pretty. Brands are, quite simply, using Facebook incorrectly. Posting on the Pandemic Labs blog, Matt Peters stated Pandemic is using a tool they call “Watchtower,” to gather up …

Social Media
Facebook “Offers” Now Available for Local Businesses Facebook “Offers” Now Available for Local Businesses
By · April 13, 2012 · 6 Comments

Facebook began rolling out its “Offers” service to for all business pages this week. The Offers service allows a business to place special offers in the feeds of customers who have previously “liked” that business. The offer will be accompanied …

Business
Facebook: High Asking Price For Log-Out Ads Facebook: High Asking Price For Log-Out Ads
By · March 23, 2012 · 2 Comments

Facebook has announced new log-out ads on their social platform that are sure to hit heavy with consumers as nearly 37 million users log-off the service daily in the US alone. No doubt these are highly sought-after advertising spaces, unfortunately …

Business
Noteworthy Videos
Facebook Sponsored Stories: Unavoidable For Brands? Facebook Sponsored Stories: Unavoidable For Brands?
By · February 4, 2012 · 6 Comments

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …

Social Media
Facebook and Nielsen Look for What Makes Consumers Tick
By · September 22, 2009

Last week Facebook announced that it had surpassed 300 million users, and now the company has announced a strategic partnership with the Nielsen Company. This partnership is aimed at helping marketers better use the web for developing and marketing new products.

Social Media
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