All Posts Tagged Tag: ‘Facebook Ads’

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as the result of feedback, so this was presumably a popular request. Facebook says on its Marketing Partners website (h/t: AdWeek), …

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Facebook Lead Ads Get New Features

Facebook Lead Ads Get New Features

Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were first made available to all advertisers in October following a limited launch in June. Facebook has touted a 4x reduction in cost per lead and a 54% more efficient cost …

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Facebook Custom Audiences Get Expanded Matching Capabilities

Facebook Custom Audiences Get Expanded Matching Capabilities

Facebook announced new matching capabilities with Custom Audiences on Monday. These were actually enabled a week prior. Facebook Marketing Partners and marketers that that use the Ads API can match on multiple data types at once “to increase the coverage and accuracy for data file Custom Audiences,” Facebook says. “By expanding the Custom Audience matching capabilities, marketers will see increased …

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Facebook: Audience Network Apps Account for 6% of All Mobile App Time Spent

Facebook: Audience Network Apps Account for 6% of All Mobile App Time Spent

Facebook is sharing some new stats and success stories from the Facebook Audience Network, which it says has grown into one of the largest ad networks in the world. Facebook first unveiled Audience Network at f8 in April of last year. Mark Zuckerberg referred to it as the first time the company would help developers monetize in “a serious way” …

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Facebook 360-Degree Videos Expand To Ads, iOS, Get Resource Site

Facebook 360-Degree Videos Expand To Ads, iOS, Get Resource Site

Back in March, Facebook announced 360-degree videos before launching them in September. Much like 360-degree videos on YouTube, the videos give the user a virtual reality-like experience letting them view anything in the camera’s field of vision within the video from any angle. At launch, the feature was available for viewing on Android and the web, but Facebook just announced …

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Facebook And Instagram Stats To Consider This Holiday Season

Facebook And Instagram Stats To Consider This Holiday Season

Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they’re also reminding businesses that they have various ads and marketing tools that can help them take advantage of these habits. Do you expect Facebook and/or Instagram to play a significant role in your holiday efforts this year? What specific …

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This Should Make Instagram Even More Appealing For Marketing

This Should Make Instagram Even More Appealing For Marketing

A month ago, Instagram announced that its ads were officially rolling out to every marketer in the world after months of build up. The other day, the company discussed new ways for advertisers to drive a wider range of objectives and experience increased flexibility with campaigns. Do you see Instagram ads as a significant addition to your marketing mix? Discuss. …

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Facebook Slideshow Creates Video Ads From Still Images

Facebook Slideshow Creates Video Ads From Still Images

Facebook announced that it’s launching Slideshow, which it describes as a new type of lightweight video ad created from a series of still images. It’s aimed specifically at marketers with slower Internet connections. The format enables an advertiser to upload three to seven still images and choose a length from five to fifteen seconds. “Slideshow reduces the need for video …

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Facebook’s Active Advertiser Count Grows 25% In 7 Months, New Tools Announced

Facebook’s Active Advertiser Count Grows 25% In 7 Months, New Tools Announced

In February, Facebook announced that it had reached its milestone of 2 million active advertisers. Now, just seven months later during Advertising Week, the company announced it has grown that number by 25% since then. “Since February of this year, Facebook has seen 25% growth in the number of active advertisers and now has 2.5 million advertisers using the platform …

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Facebook Gives You 8 Ways To Use Local Awareness Ads

Facebook Gives You 8 Ways To Use Local Awareness Ads

It’s been about a year since Facebook announced Local Awareness Ads, which let businesses find new customers by showing ads to groups of people who are near that business’ neighborhood. The ads can be set up using Ads Manager or Power Editor. The company has a new blog post telling businesses about the different ways they can and should be …

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Report Looks At Facebook Ad Retargeting Performance

Report Looks At Facebook Ad Retargeting Performance

AdRoll has a new report out analyzing trends and performance benchmarks across over 55,000 Facebook campaigns accounting for 37 billion impressions worldwide. The campaigns ran between July 2014 and July 2015. The study found a 31% year-over-year average increase in spend per advertiser on retargeting on Facebook. It also found that cross-device retargeting is gaining adoption and increasing overall performance. …

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Facebook Adds Like-Based Data To Interest-Based Ads

Facebook Adds Like-Based Data To Interest-Based Ads

Last year, Facebook announced that it would start including information from websites and apps its users use to serve interest-based ads to them. Since then, the company has been gradually rolling out this kind of advertising around the world. Facebook announced this week that it will begin incorporating data from its “Like Button and similar social features” (that is the …

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Do These Changes Make You Feel Better About Facebook Marketing?

Do These Changes Make You Feel Better About Facebook Marketing?

It’s very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Facebook has dramatically improved advertising over that time period, offering numerous tools, targeting options and tweaks. The company just made two major announcements that address concerns some advertisers have still had with …

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Is It Time For Your Business To Test The Instagram Ad Waters?

Is It Time For Your Business To Test The Instagram Ad Waters?

Earlier this summer, Instagram said that it would open up its ads to businesses of all sizes (on a self-serve basis) this fall. Now, they’ve officially announced that this will be the case, everywhere, starting this month. This includes in over 30 new countries, with launches around the world on September 30. The ads utilize Facebook’s ads infrastructure and targeting …

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Facebook Updates Conversion Lift Studies

Facebook Updates Conversion Lift Studies

Facebook announced some updates to its Conversion Lift measurement tool, which it first launched back in January. The tool is aimed at helping marketers better understand the “additional business” their Facebook ads drive. “As our business evolves and we continue offering a wide variety of ad types on Facebook, our measurement tools need to evolve too,” a spokesperson for Facebook …

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Facebook Dynamic Product Ads Get Some Big Improvements

Facebook Dynamic Product Ads Get Some Big Improvements

In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps monetize through Facebook’s advertisers. That’s not the only thing new for the ads. The company also announced cross-selling functionality and …

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Josh Duggar Present While Jim Bob and Michelle Duggar Celebrate 31st Anniversary

Josh Duggar has been noticeably absent from many of the former 19 Kids and Counting family activities since word of his sexual molestation scandal hit the media in May. Maybe his family members wanted it to appear that way, in an effort to save the family’s reality show. Since TLC announced last week that it was canceling 19 Kids and …

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Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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Facebook Shows You How To Make Better Video Ads

Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them. “Each month, this spotlight will showcase top video ad creative, highlighting the best video ads across nine verticals: Automotive, Consumer Goods, Entertainment, Financial Services, Gaming, Restaurants, Retail/eCommerce, Technology/Telecom/Durables and …

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Here’s How Facebook Just Redefined Cost Per Click

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to certain ad objectives like: visiting another site, installing an app, or viewing a video on another site. This also includes …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Facebook Tinkers With Ad-Supported Videos (With Revenue Share)

This week has seen two major pieces of news related to Facebook’s efforts to give YouTube a run for is money in video advertising. As previously reported, Facebook is giving advertisers an option to pay only when their ads are viewed for at least 10 seconds. On Wednesday, reports emerged that Facebook is running a new “suggested videos” test, which …

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Facebook Ads Manager App Finally Hits Android

File this one under “How was this not already a thing?” Facebook launched the Ads Manager app for iOS back in February. The app is now available to Android users. The app is available for download in the Googele Play Store despite not having been officially announced by the company. Ads Manager lets you manage and create ads from your …

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New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook announced some updates to its Ads Manager and Power Editor tools in what make up the first major changes to both since they launched. The company says they’ll make it easier for advertisers to buy, optimize, and manage their ad campaigns on Facebook. “We’ve been working closely with marketers and agencies of all sizes to understand what they need …

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Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

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Facebook Adds Carousel Format To Mobile App Ads

Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. “Since its introduction last year, the carousel format has been successful for advertisers, driving 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than single-image link ads,” a Facebook …

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Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

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Facebook Adds Video To Desktop App Ads

Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the company, over 130,000 new Facebook-connected games launched last year alone. “We strive to ensure that developers and marketers alike have the best tools to build, grow, and monetize their games,” says Facebook’s …

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