I was all set this morning to write about something totally different in this issue ... but thanks to the power of blogs, I'm here to deliver a totally different message. Namely the ascendance of blogs over ezines.
Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online "gurus", the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before. Blogging, obviously, is "here to stay"!
1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you have placed advertisement on newspapers and magazines and the results were not as good as you expected. We once placed an advertisement on a magazine that claims to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ads were buried among over two dozens of advertisements and it was not targeted to the right audience. We are getting smarter. We now get quite good responses from Ezine ads.
Finding quality sites to target is at the heart of any effective linking strategy. Quality sites' are not the ones that are easiest to get links from but those that will drive most relevant traffic to your site. In an earlier article http://www.webpronews.com/ebusiness/sitepromotion/wpn-3-20040130BuildingYourSitesLinkValue.html, I looked at how to maximize your link value to make your site more attractive to link targets. In this article I'll explore how to find quality link targets.
Marketing an online business can be a daunting task, but is not hard when you take it day by day and step by step. Advertising your business, product, affiliate program, etc. in quality ezines can be well worth the money spent. When choosing your ezine, writing your ads and making your contacts, there are some things you should consider.