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Expo Articles

Google Clarifies Paid Link Stance
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Google has updated its Webmaster Guidelines to include definitions of commonly used terms for shady practices and clearer language about the penalties associated with black and gray hat SEO tactics.

SMX: Things Can Only Get Better
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It was question and answer time again at Search Marketing Expo, with a panel of pros taking questions on better ways to do things when it comes to optimizing for search.

SMX: Boundaries Of The Penalty Box

If you don’t want to land in the proverbial search engine penalty box – or if you’re already there and want to get out – there are signs to look for and steps to be taken.

SMX: Boundaries Of The Penalty Box
“SMX: Boundaries Of The Penalty Box”
SMX: Boundaries Of The Penalty Box

SMX Day 1: You & A
The highly anticipated Search Marketing Expo started on a light note with Expo organizer Danny Sullivan hosting the ‘You & A” with everyone’s favorite Google Guy, Matt Cutts.

SMX: The Fear Hits Personalized Search
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People want better search results, but the personalization technology that can enable it may be a little scary to the privacy-conscious.

SMX: SEO Tip! Love The Social Media

Social media marketing can turn the mild-mannered site marketer into an energy-wielding superhero, infused with the pure power of link love and heavy traffic.

SMX: Danny Sullivan Strips For Matt Cutts
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The Search Marketing Expo opened in Seattle with a Q&A session with Google’s Matt Cutts; it seems Matt came back from his vacation with mischief on his mind.

PR 2.0 Takes the Stage at Web 2.0 Expo

I was invited to moderate a panel at the Web 2.0 Expo entitled, "PR 2.0: Dead as a Doornail, or Still Alive?

Best of Web 2.0 Expo

Rafe Needleman, Josh Lowensohn, and Erica Ogg rated their five most favorite things for CNET, from the Web 2.0 Expo.

Web 2.0 Expo: Avinash Kaushik and Testing

One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away from embracing testing to improve web results.

Web 2.0 Expo: Jeff Weiner of Yahoo! Interview

Wednesday’s keynote at the Web 2.0 Expo was Yahoo’s Executive Vice President of their Network Division. Jeff first covered what the network division consists of:

Web 2.0 Expo & Knowledge As Power
With 10,000 people at Web 2.0 Expo, a curtain was pulled back to reveal the room adjoining the echo chamber.  With more people than Techcrunch subscribers, you had to ask, "who are these people?"  Oh, right, our markets and communities.  People of the web, perhaps with more zeal or entrepreneurial interest than people who "get their news from the web."  The diversity was really refreshing although after helping out on both the Socialtext and SuiteTwo booths, it was exhausting.

Web 2.0 Expo: The Social Media Revolution

web 2.0 EXPO: The Social Media Revolution | mad dog in the fog – Yesterday, Robert Scoble, Chris Pirillo, Jeremiah Owyang and myself participated in a panel on The Social Media Revolution at O’Reilly’s Web 2.0 Expo.

Quick Recap of Web 2.0 Expo
First, thanks to all the attendees at the presentation yesterday, 12 Emerging Trends for Search Engine Optimization and Search Engine Marketing. To any who requested it, I’ll have a link to you soon where you can download it. If you haven’t yet done so, the easiest way is to write me at dberkowitz [at] 360i [dot] com. For a thorough recap, read Amy Cham’s post.

Web 2.0 Expo: Built to Last

Yesterday at Web 2.0 Expo one of the main keynote sessions was the “Built to Last” Panel which consisted of John Battelle asking various questions to a few entrepreneurs who have built companies that have sold or were worth selling. The participants in the session:

Web 2.0 Expo: Schmidt Keynote Highlights
Thanks to the great wifi here, this lengthy post was completely erased when I tried posting. Here we go again, this time with feeling.

John Battelle interviewed Google CEO Eric Schmidt at the Web 2.0 Expo keynote Tuesday morning. Here are the highlights and my commentary:

Web 2.0 Expo: Venture Capital 2.0

A popular and very funny session today was the session entitled “Venture Capital 2.0: Bright Future or Broken Forever?”. This session was moderated by Mike Arrington of Techcrunch who is a former VC himself and current angel investor. It appeared like it could be boring listen to a bunch of venture capitalists talk, but Arrington did a very nice job spicing it up with well-timed insults and jokes.

Web 2.0 Expo: Amazon’s Jeff Bezos Keynote
Bezos takes the stage. Intro remarks: all about Amazon Web Services, which is exhibiting here. The roster includes SQS, Mechanical Turk, S3, EC2.
Web 2.0 Expo: Human Needs Drive Social Web 2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening of the Expo. 

Running Up to Web 2.0 Expo with Coghead

Had a great conversation on Friday with CEO Paul McNamara and Sarah Franklin from Coghead as a run-up to Web 2.0 Expo this week. (Disclosure: Coghead is a customer.) Some key bits they shared:

Web 2.0 Expo: Transforming The Media

Static online reprints of newspaper and magazine articles is so ten years ago. Interactivity and networking are the big factors now, as people want to leave their mark in comments on the stories of today.

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