The number of Americans going online for coupons has increased to 36 million in 2008, 10 million more than in 2005 according to a survey by Simmons/Experian Research and Coupons, Inc.

Online coupons increase a brands perceived value among consumers with 58 percent indicating that a brand that offers coupons online is more likely to offer products they are interested in and will enjoy. It found more than half (57%) believed these companies care about keeping them as customers.