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EveryZing Partners with NBC Universal on Video Search

Chris Crum — Mon, 11 May 2009 15:14:22 +0000

Video ZEO firm EveryZing has closed an $8.25 Million round of funding from its existing investors, which include Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies. EveryZing has also added GE and NBC Universal’s Peacock Equity Fund as an investor.

EveryZing will also be deploying its universal search and publishing solutions across a number of NBCU’s Internet properties. The goal is to improve the video search experience for some major media sites.

CNBC would be one such site. "EveryZing’s core technology advantage and robust product offerings will assist us in taking full advantage of the content across many NBCU brands, ultimately enhancing the audience experience,” said Scott Drake, VP of CNBC Digital. "For example, CNBC’s users and viewers will be able to jump to the exact mention of their favorite guest, company or topic within the video and quickly consume the content most relevant to them."

It would not be surprising to start seeing more partnerships like the one NBCU has created with EveryZing as online video continues to take off in popularity and becomes a more important element to the web in general.

"The consumption and demand for online video continues to explode," explains EveryZing CEO Tom Wilde. "As such, media companies must continue to fully leverage their unique content assets in order to extend and enhance their business models. We are thrilled with this opportunity to have NBCU as a customer and Peacock as an investor."

The deal also brings to mind the importance for any business offering online video content to make their libraries easily navigable so usable. Ease of use and finding what they are looking for quickly are two elements that will keep users coming back. It’s something that should not go overlooked if you don’t want to get lost in an ever-growing sea of online video content.

EveryZing Launches Cloud-Based Video SEO Tool

Chris Crum — Mon, 02 Mar 2009 21:14:16 +0000

Video SEO firm EveryZing has launched what it’s referring to as "the Internet’s first cloud-based metadata service" called MediaCloud. As online video plays a bigger role in marketing, lots of businesses are looking for better ways to get their videos found.

MeidaCloud could prove to be an interesting starting point. It allows companies to post live or archived video, audio, or text content feeds and receive back a rich set of metadata such as speech transcripts, time-stamped tags, categories/topics, named entities, geo-location and tagged thumbnails.

“MediaCloud is a logical next product offering for EveryZing,” said Tom Wilde, EveryZing’s CEO. “Our award-winning ezSEO, ezSEARCH and MetaPlayer products are all based on our core patented metadata capabilities, and MediaCloud now further opens these capabilities and allows our customers to more deeply integrate metadata into their workflow. Quite simply, MediaCloud has the unique capability to receive raw data, and quickly return back to customers the valuable information on which their businesses rely.”

Included in MediaCloud is:

- Real-time processing of live audio and video feeds

- Support for both broadcast and telephony metadata models

- Geo tagging

- Support for over 100 files formats across text, video, audio, and image

- Automatic text alignment for time stamping of closed captioning data

- Dynamic thumbnailing of video assets to create automatic “storyboards”

- English (US, UK) and Spanish language support for audio and video

EveryZing says it has already signed up a significant list of customers for MediaCloud, utilzing it for applications in contextual ad targeting, universal search, video archives, media monitoring, closed captioning, and voicemail-to-text. Customers don’t have to buy any software and only pay for the processing needed.

SES – Session: Video Search Optimization

Stoney deGeyter — Wed, 22 Aug 2007 19:41:43 +0000

Multimedia Track, Tuesday 3:15 – 4:30 PM
Video Search Optimization

Moderator: Sapna Satagopan, Associate Analyst, JupiterResearch
Gregory Markel, President, Infuse Creative, LLC
Jeremy Clem, DoubleClick
Sherwood Stranieri, Search Marketing Director, Catalyst Online
Stephen Baker, Chief Revenue Officer, Everyzing

Sherwood Stranieri starts off noting that video is a great way to bring visitors to your site. With the rollout of blended and Universal search video can be even more important because of the exposure that good videos can bring. Sherwood suggests that you can develop some good video content throw a couple samples of them on YouTube which can bring people to your site which will gain traffic and links outside of YouTube.

He suggest using video testimonials or how-to videos is a great way to build up a video library. YouTube and most other video portals are for entertainment only, but they can be used to generate links and even demonstrate some products. He suggests that someone might popularize a business or Do-it-yourself video portal, or other specific niche industries.

Jeremy Clem provides stats on video usage and views. He points out that the videos that get seen most are usually from those on sites that are well-optimized. It’s not just about the video but being sure you optimize the page the video is on to ensure the search engines can know what the video is about. Jeremy suggests that you make it easy as possible to make it so others can distribute your video content. It doesn’t hurt to make it easy for the SEs to find the videos either.

He talked a good deal about being sure your video is also optimized, tags, keywords, titles, etc. All of that matters and if you hope to have your video get spidered and possibly ranked, you need to pay attention to these small details.

Gregory Markel says that we can be an expert video optimizer by the end of his talk. He discusses the various aspects necessary to optimize your video content for search. I won’t rehash everything here but I would say that it’s smart to look at each of the video upload services you use and take advantage of the things they offer that allow you to keyword, tag and title your videos. And use your friends to help you out giving your video a boost. Something worth noting, YouTube takes a frame about a minute and 20 seconds into each video to use as the snapshot. gotta make sure that frame is a good one.

Stephen Baker spent a good amount of time telling us what what his company does and, uh, well, that’s all.

I’m off to start thinking about what kind of videos we can make for our clients. Actually, I just emailed Ed some ideas… and purchased two domain names for it. How fun.

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PodZinger Now EveryZing

Mike Sachoff — Tue, 12 Jun 2007 17:16:42 +0000

PodZinger, a multimedia search and advertising platform is expanding its services and re-launching the company as EveryZing.

The name change is a reflection of the company moving beyond Podcasts and into all forms of online multimedia content. EveryZing says that media companies will be able to enhance their online multimedia offerings and better merchandise their digital content across the Web.

EveryZing’s text indexing of multimedia content will aid in finding content within search engines across the Web.

"By unlocking the contents of multimedia files, EveryZing is powering a shift in how multimedia content will be organized, accessed, and monetized into the future," said Tom Wilde, CEO of EveryZing. "Search has become the Internet’s operating system, and EveryZing’s solution uniquely bridges the gap between multimedia and search to drive consumption."

"The popularity exhibited by sites like YouTube and MySpace has indicated consumers’ craving for digital content," said Josh Martin, analyst for Yankee Group. "Media companies are quickly jumping on the bandwagon, making more and more of their own content available for consumer consumption."