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Online Marketing Leads Paranormal Activity to Wide Release
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Paranormal Activity is a movie that has made its way to a wide theatrical release this weekend as a result of some clever online marketing. The movie is described as a "Blair Witch"- type film, in that it is told through fake "realistic" video footage. This is a cliché that has been used numerous times in the horror genre.

The film boasts some pretty bold quotes from some well-known sources. For example: