Going users can see who else on the site has plans to attend various events such as parties or concerts and they can decide if they want to attend the same event.

The site is geared toward 20-somethings in Boston, San Francisco, New York, Los Angeles and Chicago. It plans to expand to Miami and Atlanta and 10 other cities early next year.

Unlike Ticketmaster, Going hopes to sell tickets to events that are not available through the usual outlets. Thursday’s Moby concert in New York is its first event as a ticket seller.

"Ticketing was the last-mile solution for the 300,000 local monthly RSVPs that occur on our site," Going.com CEO and founder Evan Schumacher said. "Our goal was to connect the long tail of promoters with event-seeking audiences."