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	<title>WebProNews &#187; event promotion</title>
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		<title>Web 2.0 for Event Promotion</title>
		<link>http://www.webpronews.com/web-2-0-for-event-promotion-2007-12</link>
		<comments>http://www.webpronews.com/web-2-0-for-event-promotion-2007-12#comments</comments>
		<pubDate>Mon, 03 Dec 2007 19:46:31 +0000</pubDate>
		<dc:creator>Rich Brooks</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Calendar]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[event promotion]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[promotion]]></category>
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		<category><![CDATA[Upcoming]]></category>
		<category><![CDATA[Web]]></category>
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		<description><![CDATA[<p><strong>How do you leverage a the Web and Internet marketing to promote your upcoming event?</strong> There are so many channels of distribution, the possibilities are almost endless. Here's a checklist of what I did to promote an upcoming workshop I'm teaching at flyte called &#34;How to Plan, Build and Promote a Business Blog.&#34;</p>
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			<content:encoded><![CDATA[<p><strong>How do you leverage a the Web and Internet marketing to promote your upcoming event?</strong> There are so many channels of distribution, the possibilities are almost endless. Here&#8217;s a checklist of what I did to promote an upcoming workshop I&#8217;m teaching at flyte called &quot;How to Plan, Build and Promote a Business Blog.&quot;</p>
<p><span id="more-42347"></span></p>
<ul>
<li>Published the event on the <a href="http://www.flyte.biz/resources/web-marketing-seminars/">Web Marketing Seminars</a> page on my Web site. This is a no-brainer and the first, essential step.</li>
<p></p>
<li>Added the event information (including a link to the online registration) on Facebook, both <a href="http://www.facebook.com/event.php?eid=19447499752&amp;ref=mf">on my page</a> and as part of the <a href="http://www.facebook.com/s.php?k=400000010&amp;dy1=20071212&amp;n=67108968">Portland, ME network</a> so that other local people could find it.</li>
<p></p>
<li>Sent out an email alert to the people who have signed up for my Web Marketing Alerts email newsletter. (You can sign up for this when you sign up for <a href="http://www.flyte.biz/resources/newsletters/"><strong><em>flyte log</em></strong></a>, our free, monthly email newsletter.)</li>
<p></p>
<li>Added it as an <a href="http://calendar.mainetoday.com/event.html?event_id=44391">event on MaineToday.com</a>, the online presence for the Blethen newspapers.</li>
<p></p>
<li>Added it as a <a href="http://maine.craigslist.org/cls/481821215.html">class through Craig&#8217;s list</a>.</li>
<p></p>
<li>Added it at MaineBiz&#8217;s event calendar.</li>
<p></p>
<li>Submitted to Maine Public Broadcasting Network&#8217;s event calendar.</li>
<p></p>
<li>Posted it to my <a href="http://business.mainetoday.com/smallbusiness/internetmarketing/">Internet Marketing 101</a> blog at MaineToday.com (at least twice.)</li>
<p></p>
<li>Posted it to my <a href="http://www.flyteblog.com/">flyte blog: web marketing for small business</a> blog (again, at least twice.)</li>
<p></p>
<li>Posted to <a href="http://www.eventful.com/">Eventful.com</a>, which sends to several other sites including <a href="http://www.podbot.com/">Podbot</a>, <a href="http://www.google.com/calendar/render?pli=1">Google Calendar</a>, <a href="http://del.icio.us/events">del.icio.us/events</a>, <a href="http://www.pingomatic.com/">Ping-o-Matic</a>, <a href="http://www.technorati.com/">Technorati</a>, and <a href="http://upcoming.yahoo.com/">Upcoming</a>. Several of these sites extend that reach even further through their own network. (Found through <a href="http://publicityhound.net/index.php/online-event-calendars-which-are-your-favorites/">Joan Stewart</a>, the Publicity Hound, through <a href="http://www.buildabetterblog.com/">Denise Wakeman</a> tip.</li>
<p></p>
<li>I also learned about <a href="http://www.eventcrazy.com/">EventCrazy.com</a> that way.</li>
</ul>
<p>I also plan on submitting this event to the print versions of MaineBiz and the Portland Press Herald.</p>
<p>Will I do this for every event? Probably not, but I will try and track which channel is bringing me attendees, by asking everyone at the event.</p>
<p><strong>Your Turn: What tools do you use to promote your events in this 2.0 world? Leave your suggestions in the comments section below.</strong></p>
<p><a title="Comment on promotion" href="http://www.flyteblog.com/flyte/2007/12/promoting-your.html">Comments</a></p>
</p>
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