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Esurance Saw 2.6 Billion Social Impressions from That Super Bowl Cash Giveaway Twitter Stunt Esurance Saw 2.6 Billion Social Impressions from That Super Bowl Cash Giveaway Twitter Stunt

If you look to social media engagement as the benchmark for success, Esurance’s (non) Super Bowl ad campaign hit a grand slam – er, scored a touchdown I guess. If you tweeted out the hashtag #EsuranceSave30 in the day and …