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P&G Rolls Out Ecommerce Site

Proctor & Gamble officially introduced its new online shopping website today called the eStore after several months of testing with 5,000 consumers.

The eStore is owned and operated by ecommerce firm PFSweb and will feature a wide range of P&G brands including Tide, Pampers, Olay, CoverGirl, Swiffer and Febreze.