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Estimated Total Conversions Articles

Google Adds Store Visit Conversions To Estimated Total Conversions Google Adds Store Visit Conversions To Estimated Total Conversions

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see …

Google Tracks Consumers Through The Physical World To Give Data To Advertisers Google Tracks Consumers Through The Physical World To Give Data To Advertisers
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Google is using consumers’ smartphones to track their locations and physical world shopping activities so they can give that data to advertisers as evidence of conversions for online ads that led to in-store purchases. John McDermott recently reported in a …

Google Launches ‘Estimated Total Conversions’ Feature In AdWords Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple …