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All Posts Tagged Tag: ‘Estimated Total Conversions’

Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished in an app, or vice versa, for display campaigns. This will require the advertiser to set up conversion tracking on their Android and/or iOS app for in-app activities. The feature will work if the click and conversion happen …

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AdWords Store Visits Metric Proving Helpful to Advertisers

Late last year, Google added store visit conversions to estimated total conversions in AdWords, aimed at letting advertisers in the U.S. get an idea of how many people are visiting their stores as a result of their ads. “If visits to your physical locations—like hotels, auto dealerships, restaurants, and retail stores—are important to your business, you can use conversion tracking …

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Google Adds Store Visit Conversions To Estimated Total Conversions

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. Store …

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Google Tracks Consumers Through The Physical World To Give Data To Advertisers

Google is using consumers’ smartphones to track their locations and physical world shopping activities so they can give that data to advertisers as evidence of conversions for online ads that led to in-store purchases. John McDermott recently reported in a Digiday article: Google is beta-testing a program that uses smartphone location data to determine when consumers visit stores, according to …

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Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. “Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by …

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