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	<title>WebProNews &#187; Esquire</title>
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		<title>Esquire Embracing E Ink In October</title>
		<link>http://www.webpronews.com/esquire-embracing-e-ink-in-october-2008-07</link>
		<comments>http://www.webpronews.com/esquire-embracing-e-ink-in-october-2008-07#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:49:38 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[E Ink]]></category>
		<category><![CDATA[Electronic Paper]]></category>
		<category><![CDATA[Esquire]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Hearst]]></category>
		<category><![CDATA[October]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=46348</guid>
		<description><![CDATA[For their 75th Anniversary, Esquire Magazine plans something special: an electronic paper cover, complete with moving words and images.
]]></description>
			<content:encoded><![CDATA[<p>For their 75th Anniversary, Esquire Magazine plans something special: an electronic paper cover, complete with moving words and images.<br />
<span id="more-46348"></span>
<p>
People familiar with Amazon&#8217;s Kindle electronic book reader will see something familiar when <a href=http://www.esquire.com>Esquire</a> rolls off the presses with its October issue.</p>
<p>
Through a deal with <a href=http://www.eink.com/>E Ink</a>, and the participation of Ford Motors, Esquire&#8217;s 75th Anniversary stands to arrive with a paper cover, powered by a battery, featuring the kind of technology once imagined only in Jetsons cartoons. E Ink&#8217;s technology is used in Amazon&#8217;s Kindle and other e-book readers.</p>
<p>
E Ink said Esquire and its publisher, Hearst, approached the company in the summer of 2007 to work on an electronic paper concept that would be suitable for a print magazine. The new opportunity needed to overcome several challenges, but is now on schedule for debut.</p>
<p>
Ford will be the big beneficiary of the buzz behind Esquire&#8217;s printing and E Ink&#8217;s technology. The auto maker plans to debut its <a href=http://fordvehicles.com/flex/>Flex Crossover</a> inside the whiz-bang electronic paper cover of Esquire, in a double-page advertisement.</p>
<p>
Esquire plans to take a forward look at the 21st Century from the platform of their electronic paper magazine. Among the ideas we wonder if they will consider, beyond yet another Angelina Jolie cover: making e-paper capable of receiving and displaying Internet content delivered wirelessly.</p>
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