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Eric Schwartzman
Podcast Expo: Capturing An Audience
By Doug Caverly - Fri, 09/28/2007 - 5:16pm.
Podcasts can be cool, but “cool” isn’t necessarily enough to attract new customers or increase your profits. So Eric Schwartzman, iPressroom’s founder and chairman, gave relevant advice in a session called “Attracting/Growing Your Audience.”
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