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Epsilon Articles

Report Finds Email Open Rates Up Year-Over-Year Report Finds Email Open Rates Up Year-Over-Year

Epsilon recently released its Q4 2013 North America Email Trends and Benchmarks report. It found an increase in email open rates compared to Q4 2012. They were consistent from quarter to quarter. It also found that 62% of new subscribers …

New York Times Accidentally Dishes Out Some Spam New York Times Accidentally Dishes Out Some Spam

If you have an email account linked up to any kind of service with the New York Times, even to read the free stuff, you probably got an email today that looked a lot like this: Looks pretty legit to …

Epsilon and Other Data Breaches Prompt OTA Action Epsilon and Other Data Breaches Prompt OTA Action

The Online Trust Alliance (OTA) has announced what it is calling the “Security by design” framework and related guidelines in response to recent data breaches of email marketing firms Epsilon, Cheetah Mail, Silverpop, Return Path, and others who had customer …

Epsilon Breach – Phishing Likely the Main Threat for Customers Epsilon Breach – Phishing Likely the Main Threat for Customers

The Epsilon security breach continues to have people on edge and irritated. Meanwhile, the companies’ with email databases that were compromised continue to send out emails to customers alerting them of the situation. Some are going further, and providing advice …

Epsilon Breach Not Too Worrisome, According to Security Experts Epsilon Breach Not Too Worrisome, According to Security Experts
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The messages continue to flood inboxes, as a result of the Epsilon security breach, which put consumers’ email addresses into the hands of…someone. I’ve seen my share of messages from the companies that used Epsilon, warning me of the breach, …

Epsilon Hacked, Major Bank, Retailer Customers’ Email Addresses Stolen Epsilon Hacked, Major Bank, Retailer Customers’ Email Addresses Stolen
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Hackers have gained the names and email addresses of millions of people who do business with a variety of companies, by way of third-party email marketing provider Epsilon. Epsilon claims to be the world’s largest permission-based email marketing provider, sending …

Consumers Turn To Social Media For Health Support
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Among Internet users looking for health information, product/health websites are as important as health care provider interaction, according to a new study from Epsilon.

Forty percent of online consumers use social media for health information (reading or posting content).

Email Open Rates Up 18%
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For the fourth quarter in a row email open rates were up across a number of industries, according to a new report by direct marketing firm Epsilon.

Open rates increased 18.2 percent from the second quarter of 2008 with click rates (5.9%) remaining stable.

The quarterly analysis was compiled from 6.5 billion emails sent by Epsilon in April, May and June 2009, across multiple industries and 200 clients.

Average volume per client rose 10 percent from last quarter and 20 percent year-over-year.

 

Email Marketing Driving Offline Purchases
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Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon.

The study found North American (87%) and European (74%) respondent are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool.

As the primary channel for communication, instant messaging is considerably high in APAC with 28 percent while text/SMS and social networking remain consistently low across all regions.