All Posts Tagged Tag: ‘Epsilon’

Report Finds Email Open Rates Up Year-Over-Year

Epsilon recently released its Q4 2013 North America Email Trends and Benchmarks report. It found an increase in email open rates compared to Q4 2012. They were consistent from quarter to quarter. It also found that 62% of new subscribers were “unengaged” with marketers’ email programs during the quarter. This, the firm says, highlights a need for marketers to work …

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