All Posts Tagged Tag: ‘Enpocket’

Nokia Purchases Enpocket

Nokia hopes to improve its mobile business with a definitive agreement to acquire Enpocket, which offers cell phone marketing technology and services to advertisers. Financial details of the purchase were not released.

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Mobile Click-Through Rates

Mobile campaign click-through rates (CTRs) average between 2 percent to 6 percent according to Enpocket.

They found that one large automaker had CTR’s of around 8 percent. These mobile CTR’s are higher than most online campaigns.

Mike Baker of Enpocket said the automaker did well because the material was engaging and rewarded the consumer with content.

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Enpocket Unveils Quarterly US Mobile Media Monitor Findings

Enpocket has unveiled the findings from its quarterly US Mobile Media Monitor.

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