All Posts Tagged Tag: ‘Enpocket’
Mobile campaign click-through rates (CTRs) average between 2 percent to 6 percent according to Enpocket.
They found that one large automaker had CTR’s of around 8 percent. These mobile CTR’s are higher than most online campaigns.
Mike Baker of Enpocket said the automaker did well because the material was engaging and rewarded the consumer with content.
Enpocket has unveiled the findings from its quarterly US Mobile Media Monitor.