WebProNews

Nokia Purchases Enpocket

Nokia hopes to improve its mobile business with a definitive agreement to acquire Enpocket, which offers cell phone marketing technology and services to advertisers. Financial details of the purchase were not released.

Mobile Click-Through Rates

Mobile campaign click-through rates (CTRs) average between 2 percent to 6 percent according to Enpocket. They found that one large automaker had CTR's of around 8 percent. These mobile CTR's are higher than most online campaigns. Mike Baker of Enpocket said the automaker did well because the material was engaging and rewarded the consumer with content.

Enpocket Unveils Quarterly US Mobile Media Monitor Findings

Enpocket has unveiled the findings from its quarterly US Mobile Media Monitor.