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4 New Updates Coming to Google Analytics

At eMetrics in San Jose, Google’s Brett Crosby announced 4 new features that are coming to Google Analytics. The features are aimed specifically at the more advanced users of the tool. They are:

Behavioral Targeting (BT) at eMetrics

Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers.

Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral Targeting in their presentations.

Paid Search And Keywords

A recent WebTrends survey of 132 search marketers at the Emetrics Summit found that 81 percent had paid search campaigns on Google.

Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers.  Generating lots of data isn’t very helpful if that data isn’t actionable.  You need information that gives insights that you can feed back into your campaign.  One way to tame your data is to massage it into a spreadsheet.

ClickTracks Releases Version 6.5

ClickTracks is ready to release version 6.5 of its Analytics software, "designed specifically for the needs of sophisticated marketers deploying high-traffic ecommerce and large-scale web sites."

Who’s Going to Emetrics London?

One of the biggest conferences in terms of Web Analytics, the Emetrics Summit, is quickly coming up at the end of March (this time in London).