This Friday I will be doing an online radio interview with eMarketing Talkshow about “Push and Pull Online Public Relations”. I’ll be talking with Cindy Turrietta about the market opportunity with online PR, explaining the concept of push and pull with examples of each as well as considerations on measuring results.

The citizen journalism phenomenon known as blogging has now reached the attentive and contemplative eyes of one third of the Internet population according to statistics released by comScore Networks. That’s 50 million sets of eyeballs, the majority of which, according to Gawker, seems to be connected to (gasp) upper middle class young males. And with that news, e-marketers around the country are calling emergency meetings as we speak.

-Must make them see you in 60 characters or less.

Where do you advertise? Links, FFA’s, Classified ads, opt-in email, news groups, message boards, search engines? All of them are limited in how many characters you can use. In the ocean of ads, you have to grab the viewers attention, then make them click.