All Posts Tagged Tag: ‘eMarketer’

Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of 2013, and officially launched the beta last May. They started with a few partner brands, but over the course of …

Read More

How Top Publishers’ Social Referrals Are Divided

We recently looked at data from Shareaholic, which showed social media referral share by social network across Facebook, Pinterest, Twitter, StumbleUpon, reddit, YouTube, Google+, and LinkedIn: As you can see, the data shows that Facebook is (by far) the biggest driver of social media traffic, with Pinterest at a distant second. Furthermore, according to this, Facebook is the only one …

Read More

Report: Microsoft To Overtake Yahoo In Online Ads This Year

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our top priority is revenue growth and by that measure, we are not satisfied with our Q2 results,” said CEO Marissa …

Read More

Is Your Facebook Response Rate Up To Snuff?

As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their customers when they actually need something? The stats suggest that they’re not doing it enough. Perhaps this should be a …

Read More

Small Businesses Struggle With Finding New Customers More Than Anything Else [Report]

Gallup and Wells Fargo recently released results from their Q1 2014 Small Business Index. The study found that attracting customers, targeting business opportunities, and finding new business were among the top challenges for small business owners in the U.S. 21% of owners cited these (combined) as the top challenge. Behind these, but significantly lower in percentage, were government regulation, the …

Read More

Report: B2B Trending Towards Mobile Before PC

eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm references data from Forrester Research, Forbes Insights, and Google. For one, it says (citing Forrester) that 91% of “connected employees” used a computer at their work desk in Q4 2012, and 64% also used a smartphone. We can …

Read More

Report: Big Data A Priority Among Marketers, But Struggles Continue

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from KPMG, which found that 47% of CFO and CIO respondents said they were increasing the capacity (either hardware or personnel) …

Read More

Two Out Of Five Salespeople Aren’t Meeting Their Quotas [Report]

Qvidian has some new research out finding that only 63% of salespeople are making their quotas. As a result, improving overall quota attainment is one of the top goals of executive managers. The report, based on data from CSO Insights, is visualized with some graphs created by eMarketer (even Qvidian itself links to eMarketer for the report). As you can …

Read More

Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal of the credit to the growth in mobile use of all of these types of services. The firm recalls December …

Read More

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. According to a new report from eMarketer, global mobile ad spend increased by 105% in 2013, reaching $17.96 billion, and …

Read More

Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive 86% jump year over year in the fourth quarter, after experiencing a 56% YoY jump the prior quarter. eMarketer shares …

Read More

TV Is About to Lose Its Crown to Digital Media for the First Time Ever

For the first time ever, television is about to be less popular than digital media among U.S. adults. At least that’s the word from eMarketer, who say that in 2013, Americans will spend an average of 5 hours and 9 minutes per day looking at media on digital devices. We’re talking Facebook, Twitter, YouTube, and browsing the web. That’s up …

Read More

The Rise Of Social Gaming Doesn’t Mean Gamers Are Becoming More Social

Social and mobile gaming is huge. That fact can’t be disputed. What can be disputed, however, is a perception that people are increasingly playing games together. A new research study has found that to not be the case. eMarketer released the results of a study conducted by AYTM Market Reserch today that surveyed U.S. Internet users about their gaming habits. …

Read More

With Its Emmy-Nominated Shows, Will Netflix Sway More People Away From Cable?

The Emmy nominations are out, and three Netflix original shows have earned fourteen nominations. This is a good sign for the future of high quality original online programming. We’re talking about the Emmys here, and Netflix is just getting started. Its latest show Orange is the new Black is already getting as much positive buzz and as many positive reviews …

Read More

Native Advertising Trend Has Some (Including Google) Concerned

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, we’re talking about the kind of ads that take the form of content that users might expect to see on …

Read More

Japan Could Be The Next Big Facebook Market

In 2010, Japan’s population was a little over 128 million people, according to census data. But only 4.68 million people in the country were on Facebook – a paltry percent that shows the worldwide giant which boasts 900+ users has a lot of work to do to penetrate what could be a lucrative market. Now, it appears that things may …

Read More

Do Paywalls Scare Off Media Professionals?

Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately disseminate information, quickly makes whatever lurks behind paywalls worthless. The only paywalls that have worked are those catering to niche industries or groups of people (such as financial investors) who require instant access …

Read More

Twitter Is Now Growing Way Faster Than Facebook

Facebook is a behemoth. But because it’s already so huge, its growth is slowing and is going to get even slower of the next couple of years. Twitter’s growth will also slow, but will remain much higher than Facebook’s, according to a report from eMarketer. Over the last year, Twitter grew its user base 31.9%. Facebook only grew their 13.4%. …

Read More

Google Reigns As Search Ad Spending Increases

With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2012, according to eMarketer. The digital marketing analysis firm estimates that search spending will jump up to $19.5 billion, which is a 27.9% increase from last year. In the upcoming …

Read More

US Advertisers Will Spend More On Online Ads Than Print Ads In 2012

Just because Google is testing the waters of print adverts in the United States doesn’t necessarily mean there’s going to be a resurgence of print advertising in the future. In fact, total spending on print advertising is projected to continue it’s downward spiral in 2012. According to people who understand the marketing market, the decline in print ad spending in …

Read More

People Ditching Print Media, Spending More Time On Phones, Internet

According to research firm eMarketer, it has finally happened. U.S. Adults are officially spending more time on their smartphones than they are reading newspapers and magazines combined. This year’s figures show that the average adult is spending an hour and five minutes on their mobile device, but only 26 minutes reading a newspaper and an even less amount of time …

Read More

Is The Twitter Focus Helping TV?

It really does seem like a match made in heaven, right? Twitter and Television. Are people sitting on their couches, watching their favorite shows, and feeling the urge to discuss it with the online community? The simple answer is yes, but maybe not as much as TV execs would hope. If you watch a decent amount of Television, you have …

Read More

Yahoo’s Share Of Search Ad Market Expected To Sink

Yahoo CEO Carol Bartz might want to (yet again) take cover.  A new report is sure to rile her critics and at least a few shareholders, as eMarketer suggested late yesterday that Yahoo’s share of the U.S. search ad market will fall to a measly 8.1 percent this year. Compared to Yahoo’s 2010 market share of 10.4 percent, that would …

Read More

Social Networking Growth Set To Peak

The double-digit growth of social networks in the U.S. are on track to reach their peak, according to a new report from eMarketer. eMarkter estimates nearly 150 million Internet users will be active on social networks at least monthly this year, bringing the reach of such sites to 63.7 percent of the online population. By 2013, 164.2 million Americans will …

Read More

Big Growth In U.S. Retail Ecommerce Sales Predicted

Companies that sell stuff online may have a rather profitable stretch of years ahead of them if a new forecast from eMarketer is to be believed.  eMarketer thinks U.S. retail ecommerce sales will climb at healthy rates through at least 2015. The graph below shows the exact figures.  It seems the industry should see a 13.7 percent rise this year …

Read More

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

Read More

Twitter Ad Revenue Forecast To Triple This Year

Twitter’s efforts to generate ad revenue will kick into high gear this year and be quite successful, according to a new report.  eMarketer estimates the company will earn $150 million in 2011, up more than 333 percent from the $45 million it may have earned in 2010.

Obviously, that would represent a huge increase.  Then eMarketer thinks Twitter will achieve a repeat performance of sorts in 2012, upping its ad revenue by about $100 million again to $250 million.

Read More

118% Increase In Facebook Ad Revenue Expected This Year

If and when Goldman Sachs begins selling shares of Facebook, the banking and securities firm is almost guaranteed to have no trouble finding buyers.  Adding to the existing hype, a new report from eMarketer predicts that Facebook’s ad revenue will soar from $1.86 billion in 2010 to $4.05 billion this year.

Read More

eMarketer Predicts Big Growth In Online Ad Spending

The Dow didn’t get off to a great start this week; it’s been in the red for most of the day so far.  A new report predicts that the lingering effects of the recession will benefit the online advertising community, though, with U.S. marketers eventually spending $40.5 billion in 2014.

The years leading up to 2014 should be profitable ones, too.  As the graph below shows, eMarketer is of the belief that spending will be up 13.9 percent this year, and a 10.5 percent increase is supposed to occur next year.

Read More

Facebook Driving Social Media Ad Spending

U.S. advertisers will spend $1.68 billion on social networking sites such as Facebook, MySpace and Twitter in 2010, according to a new report from eMarketer.

The $1.68 billion figure represents a 20 percent increase over 2009 on social network advertising spending and is set to climb to more than  $2 billion in 2011.

 

Social-Media-Ads

 

Read More

Page 1 of 212»