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Email Articles

AOL Announces Email Redux Ahead of Expected Facebook Email Announcement
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Facebook is expected to make an announcement today that could have a huge impact on the email industry, but AOL made an announcement first. The company has unveiled a preview of a new version of AOL Mail, which it’s referring to as "Project Phoenix."

Why Email Marketing Still Trumps Social
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Social media has been at the center of marketers’ attention for years now, as many still grapple with finding their ideal strategies. There’s no question that social media has opened up many new doors, and should not be ignored.  That said, email marketing is still one of the most effective channels. 

Have you had more success with social media or email marketing? Comment here.

Google Tweaks Gmail for iPhone and iPod Touch

Google has been rolling out new features for Gmail in mobile Safari for the iPhone. They’ve sped up scrolling to reflect the speed of the swipe gesture, and the toolbars stay on the screen while the user is scrolling, as opposed to moving down into view after each scroll. 

Does Urgency Matter More in Email Than in Social Media?
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Flock, creator of the social web browser, sent WebProNews some interesting findings about the social media habits of consumers. One finding we found particularly interesting was that based on responses to a survey from the company, 74% say they feel pressure to respond to emails within a day, while only 52% feel the same about Facebook postings.

Gmail Gets a Long Overdue Setting

Google is launching a new option in Gmail that lets users turn of conversation threads. This is a feature that was innovative when Google released its popular email service years ago, but not everyone has been a fan of this style of email communication. 

I’m not sure why it’s taken Google so long to offer a setting to turn the feature off, but better late than never, I suppose, for those who aren’t fans. 

Hotmail Gets a New Round of Feature Upgrades

Microsoft announced that it is rolling out some new features to Hotmail. These include: the ability to track packages referenced in your email from Hotmail itself, chat with Facebook friends, sharing photos more easily with expanded coverage and new features, viewing more videos from inside Hotmail, and organizing and finding important email with subfolders.

Google Launches New Gmail App for Android
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Google has released a new version of the Gmail app for in the Android Market. The company says Gmail updates are no longer tied to Android version releases, though the update does require Froyo (Android 2.2). 

Google Improves Video Chat Quality with New Gmail Feature
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Google introduced a new feature in Gmail Labs today for video chat enhancement. If you turn the feature on, your video chat experience will come with higher resolution. 

Chances are, the feature will be automatic in the future. Google says by using it, you’ll be getting a preview before its turned on for everyone. 

Yahoo Readies New Mail and Search Features, iPad App, Custom Ads, and More
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Update: Yahoo tells WebProNews that it plans on implementing features similar to the new search features for other categories beyond news and entertainment, but would not get specific at this point. 

Yahoo Aims to Appeal to Gmail, Hotmail Users
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Yahoo really wants to make sure it keeps people using its email service. It particularly wants to make sure it doesn’t lose too many people to Google or Microsoft. 

Consumers Want Brands To Interact With Facebook And Twitter
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Email, Facebook and Twitter may compete with each other for their share of marketing budgets, but consumers expect brands to interact with all three channels according to a new report by ExactTarget.

“Consumers don’t isolate their communications to email, Facebook or Twitter and expect brands to communicate consistently across the channels,” said Jeff Rohrs, principal, ExactTarget’s Marketing Research and Education Group.

Google Voice Gives Users Missed Call Notifications
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Google is now letting Google Voice users get notifications for missed calls. Users can get notified via their Google Voice inbox or they can opt to receive email notifications (or both). 

This would appear to be another step in Google bringing together your different means of communication. Google Voice already gives you a number that when called reaches you through all of your phones. 

Google Lets Users Sign Up With Yahoo Accounts
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Google has announced that it is now using OpenID for its signup process. Yahoo users can sign up for a Google Account with their existing email address. 

Google says that "a much larger number of people" complete the email verification process when OpenID is used. 

Gmail Filters Email Beyond Spam

Last week, the New York Times reported that Bit.ly lead scientist Hilary Mason had created a customized email classification system for Gmail that prioritizes her email by which she should read first. She said that she hoped to release the code for it this fall, so others could take advantage.

Craigslist CEO Goes Off on CNN’s Amber Lyon
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Craiglist CEO Jim Buckmaster wrote a feisty blog post aimed at CNN’s Amber Lyon. It begins:

I see you’ve now gotten around to requesting an interview with me or a company spokesperson, 90 days after you ambushed our namesake and founder, Craig Newmark, following his May 20th talk on veteran’s affairs and other issues unrelated to craigslist, at a conference in Washington.

Measuring Social Media Effectiveness May Have Just Gotten Easier
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Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

Over a Million Calls Made from Gmail in First 24 Hours
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Google announced (via Twitter) that over 1,000,000 people placed calls from Gmail within just 24 hours. This feature began rolling out yesterday (and as far as I can tell isn’t even finished yet).

Bing Maps Integration Comes to Hotmail

Microsoft has launched some new Bing Maps integration with Hotmail. When Hotmail users create a new email message, they can insert Bing Maps data.

When a user selects "Maps and Places", a task pane opens, which lets you add new locations or interact with previously defined locations. It will default to the address you have in your Windows live profile. If you add a new place, you can store it in a Bing Maps collection and pick it from a list later.

Will Bit.ly Make Email Better?
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While some have all but written email’s obituary, it continues to become clearer that email is not going away. Facebook infamously implied that it was on the way out, yet has done nothing to lend any legitimacy to this.

Google sought to change email forever with the launch of Google Wave. A few weeks ago, the company announced that Wave was being shut down (though some of the technology behind it will likely resurface in other products).

Gmail Gets “Stacked Card” Look on iPad

Google has released a new "stacked card" interface for Gmail on the iPad. What this does is allow for selecting and managing multiple conversations.

Search Across Email and Docs in Gmail
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Google released a new Gmail Labs feature today that lets you search across email and Google Docs. If you turn it on and search from the Gmail search box, you will simply get results from both places, when applicable.