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All Posts Tagged Tag: ‘Email’

Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility

As you may know, Google recently launched a new interface for Gmail, which includes a tabbed categorization system. Among the tabs are: Primary, Social, Promotions and Updates. It’s that “Promotions” tab that could pose a problem, and some companies who rely on email marketing are voicing their concerns, and going so far as to send their subscribers instructions to get …

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Gmail Users Who Were Already Engaging With Marketing Emails Are Doing So More With The New Tabbed Interface

Email intelligence firm Return Path has released a new report looking at the early effects Gmail’s new tabbed experience has had on marketers. The company finds that users who are “routinely engaged” with marketing email are reading a slightly higher percentage of their marketing email now – an increase of 2.11%. The study also finds that read rates have dropped …

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Is The New Gmail Better For Users Or Marketers?

Google has rolled out its big Gmail redesign, originally announced in May. The new interface is getting mixed reactions from users, with some loving it, some hating it, and of course many who are either on the fence or just don’t really care. It helps that Google includes the option to make it look basically like it did before, but …

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Google Is Now Showing Gmail Users Email-Like Messages From Advertisers

Back in May, Google revealed a new inbox interface for Gmail, separating the experience into tabs like: Primary, Social, Promotions, and Updates (Forums is also an option). Last week, a lot of people starting getting the redesign, which is still rolling out. If you use Gmail, and you don’t already have it, you will soon. If you’re not a fan …

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Gmail’s Compose Box Now Offers Full-Screen Mode (and You Can Make It Your Default)

Google has just given in to the substantial number of Gmail users who’ve been pissed off at them ever since they went and changed how users go about composing emails, and I can already hear the “THANK GOD”s and “FREAKING FINALLY”s beginning to pour in. “After Gmail’s new compose rolled out to everyone in March, many of you sent us …

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House Panel Unanimously Passes Email Privacy Amendment

The ECPA amendment that would require government agencies to obtain a warrant when accessing email hasn’t made much headway since the Senate Judiciary Committee approved it back in April. Now the House is trying to make sure email privacy is here to stay with a different strategy. The Hill reports that Rep. Kevin Yoder added an amendment to the Fiscal …

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Google, Facebook And Others Are Fighting To Protect Your Email Privacy

Remember the ECPA? The bill, and others like it, would require government officials to obtain a warrant before requesting emails and other communication data from any Internet service provider. Some in government don’t like that proposed requirement very much, and are now fighting against it. The Hill reports that the Justice Department and the SEC have formally asked the Senators …

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Yahoo Mail Still Frustrates Users A Month After Switch

Last month, Yahoo finally killed Yahoo Mail Classic, about six months after launching a major redesign for Yahoo Mail. During most of the first half of the year, users still had the option to use the old version, but starting the week of June 3rd, older versions went away, forcing users to use the redesigned experience. No big deal right? …

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Yahoo Mail Adds Multiple Account Support To iOS, Windows Apps

Yahoo announced today that it is making it possible for Yahoo Mail users to access all of their Yahoo Mail accounts from the Yahoo Mail apps for iOS and Windows 8, joining the existing functionality in the Android app. So, if you have multiple accounts, you can access all of them from the app with ease. Just log into the …

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Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels

Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, banner ads, Facebook and Twitter. In fact, email had quadrupled over the past four years, according to the firm. Do you have more success acquiring customers through email or through social …

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Even After Yahoo Defends Itself, Security Expert Still Calls Email Address Plan ‘Trash’

Yahoo has raised a pretty good amount of concern regarding account security with a recently announced move to shut down inactive Yahoo IDs and email addresses and give them to other users that desire them. As previously reported, security experts and others in the industry have been criticizing the company, calling the move names like “stupid,” “moronic,” and “a terrible …

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Security Expert Call Yahoo’s Email Plan ‘Moronic’

A week ago, we reported that Yahoo was about to give away inactive email addresses. The company said it would be freeing up Yahoo IDs (and email addresses) that have been inactive for at least a year, and resetting them. The move has been called “stupid,” “terrible,” and “moronic,” to name a few adjectives, and these are coming from security …

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